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Mission Creep

I have lost count of the number of times I have agreed the details of an assignment with a client only to find out that they want to add a few “little extras” on the day of the shoot. Sometimes it is a job where we agreed to do a dozen headshots only to find out that they’ve added another six or seven. It can be a school prospectus shoot which was meant to end with the school day where, over a cup of coffee, they casually add an after-school club that doesn’t start until after you were supposed to be off-site. In the most extreme case I can remember it was to do half of the job in central London and the rest of it a two-hour drive away on the outskirts of Coventry.

The military term “mission creep” sort of covers this except that most definitions use the word “unintentionally” whereas this kind of “job expansion” is pretty often entirely intentional. How you handle this regular occurrence says a lot about you as a photographer and can define your relationship with that client for years to come. What might seem as a harmless addition to the brief can leave you with extra work, less time to shoot parts of the original brief and can get you into a row with the client.

For me the worst part of mission creep is the almost inevitable additional time that will have to be spent in post production. It stands to reason that even if you can shoot extra pictures in the time given for the job there will be a greater number of images to be sorted, captioned, cropped and toned. The client almost always ends up getting what they perceive as more pictures for the same fee. (more…)