education

Style sheets and client expectations

When I returned to the world of freelancing ten years ago one of the biggest changes that I noticed was the arrival of the “style sheet”. Almost every commercial and PR client had a prepared guide that let you know what they wanted from a commissioned shoot and a few pointers of what they, or their end client, liked and didn’t like in their pictures. These ranged from really helpful pointers about what kind of clothing should be worn for portraits or whether or not images should have unfussy backgrounds through the obvious such as “images should be properly exposed” to the mildly bizarre “avoid any and all references to money”. I wish that I had kept them all – they would have provided me with a mixture of useful references and a good laugh.

Recently I have seen two rather odd things in style sheets provided to me by three totally unconnected clients. The first oddity appeared when talking to a PR company about an upcoming commission. They are based in London and the job was for an insurance company. Their style sheet featured three identical pictures and one completely identical paragraph to a style sheet supplied to me previously by a Manchester PR company. I cannot see a connection between the two PR companies and so you have to think that they are getting their style sheets from a single supplier or that they have both copied something from a third PR company. Either way, it explains why so much of the PR and corporate sector has come to look like a catalogue for a stock photography company. Bland people doing bland things with even lighting is a bit dull and I’m pretty sure that every single one of the photographers involved would have been capable of something way more interesting.

The second oddity came when a PR firm working for an educational establishment sent me a style sheet with one of my own photographs used in it. A picture that I created almost twenty years ago and which bore no resemblance to anything that I was being asked to do. When I asked them where they had obtained the images for their style sheet they told me that they had got them from Google Images over the years. Bizarre indeed. (more…)

Instagram… finally!

Gates to a disused Royal Mail sorting office, Christchurch, Dorset. ©Neil Turner. November 2013

I’m not actually sure why but I have avoided Instagram since it was launched. I am aware that it can be used as a good shop window for photographers and I am equally aware that it can suck hours from your day. The thing that finally made me sign up and dive in was when a third picture editor informed me that they didn’t look at portfolios unless they’d seen an Instagram feed first.

When it happened for the first time I wrote it off as the narrow silliness of a very young picture editor. The second time made me think that the whole industry was going nuts but when it happened a third time I decided that I had to move with the times. Now this isn’t the first time that I have been (too) late to a party. I used Flickr when it first came out but deleted my account fairly promptly before getting back in the saddle a couple of years later. I had perviously used EyeEm as a mini-folio but that appeared to be a waste of effort after several months of putting effort into it. Could Instagram be the answer for me? (more…)

My iPad workflow – some conclusions


Over the last couple of months I have been looking hard at the whole idea of an iPad and iPhone based workflow for the kind of photography that I do. I have tried to find a workflow that is repeatable and adaptable that could replace my tried and tested (and damned good) workflow on a laptop or desktop computer.

I’ve failed.

After trying different iPads and iPhones as well as dozens of apps and an endless combination of those apps I have come to the conclusion that there is no way that an iOS device can replace a computer for the vast bulk of my work. There are several reasons for this but the main one is that iOS was never designed for this kind of heavy lifting and the way that you move files around between apps is still pretty painful and that it is even worse with RAW files. Don’t get me wrong, using a fully-loaded top of the range iPad Pro with decent internet connectivity and a keyboard you get really close to a good workflow but by then you have a device costing at least £1,000.00 (and a lot more if you go for the 12″) which weighs and costs almost as much as an Apple MacBook without the access to rock solid made-for-the-job applications. (more…)

iPad workflow part four

Screen grab from Transmit for iOS on my iPad showing a twelve image upload in action.

There are so many ways that I deliver images to various clients these days that I feel that I’m bound to leave something off of this list. The great news for users of the iPad or iPhone to do quick edits of their work is that every single option that I use on the desktop machine is also available on iOS devices;

  • FTP– I use Transmit on the iPad and iPhone. I also have FTP options inside FSN Pro and Shuttersnitch that can all do a good job but Transmit does it all better.
  • Email – adding large numbers of attachments on the iPad isn’t my favourite way to send pictures but it works.
  • Dropbox – The iOS Dropbox app means that I can easily add files to folders on the cloud service and send links to those folders before, during or after the job. It has a very simple interface and works really well.
  • WeTransfer – I wasn’t very happy when the WeTransfer iOS app went over to functioning as “Boards” – making it a very different user experience from the ever-so-simple desktop version but I’ve got used to it and it works really well.
  • Photoshelter – The professional image sharing platform has a dedicated iOS app which is fairly easy to use and very functional.
  • Third Light – This is a niche Digital Asset Management platform used by two of my corporate clients and the iOS app does its job well.

(more…)

iPad workflow part two

Apple’s Lightning to SD Card and USB3 to Camera adapters

A few weeks ago I promised to keep working on my iPad workflow and keep readers of this blog up-to-date with my thoughts. Lot of other things have got in the way lately but here is the second instalment. I’ve decided to break the whole process down into four parts:

  • Getting the images onto the iPad
  • Toning and captioning them
  • Getting the pictures to where they are needed
  • My conclusions and (hopefully) a settled workflow

The accessories that I’ve used to import images from memory cards onto an iPad for photo editing.Because I’m vaguely logical, I’m going to tackle them in order and so I’m going to outline the ways that I have looked at getting my pictures onto the iPad. Because this is an examination of the possibilities I’m going to consider all of my options and because I’m a Canon user I will tend to lean towards the options for EOS cameras although much of what I’m talking about is not make specific. I have experimented with several ways to get the pictures onto the iPad and I’ve tried all of them as JPEGs and RAW files too: (more…)

Setting up FTP from a Canon EOS 5D MkIV

A couple of weeks ago I spent a couple of days helping to teach other photographers to send pictures direct from their Canon EOS 5D MkIVs. Over the last couple of years I have taught dozens of people how to do this and set up a huge number of cameras; mostly Canons ranging from the 5D MkII, MkIII and MkIV to the various EOS1D series models as well as various Nikon D4, D4S and D5 models. It’s not rocket science but it is something that takes a lot of practice before it becomes part of your toolkit.

I use this technology all of the time myself and it was suggested to me that I might like to try my hand at making an instructional video. I have a face for radio and so my two thumbs are making a welcome return to the media (last seen holding a power tool in the 1985 Argos catalogue). You might like to check out this old blog post about why I need to get pictures away quickly too.

Here’s a link to the 1080p version on Vimeo
There’s also a 720p option on YouTube.

I’m always happy to answer questions and even happier to get feedback. This is my first real attempt at a “how to” video so be gentle with me!

For those who are interested it was all filmed using a Canon EOS7D MkII and a Canon 24-70 f4L IS lens before being edited in Apple iMovie with some help from Apple Keynote.

Shooting fish in a barrel

London. January 2011. © Neil Turner

In 2008 when I had just left my staff job at TSL I was asked by a reporter working for a photographic magazine about what I intended to do with my career. I pointed out that I had an enormous amount of experience working in schools and universities and that in my time working for the Times Educational Supplement, Times Higher Education Supplement and Nursery World Magazine I had shot pictures in over 3,000 places of learning in at least 13 countries and that it seemed like a “no-brainer” to market myself as a photographer specialising in those areas. Plenty of prospectuses and websites as well as editorial shoots later my tally of educational visits and shoots tops 3,500 and I’m still in love with the genre. The reporter asked what special skills I had that made me good at that part of the job and my response was that if you can’t get great pictures of kids then you really shouldn’t be a photographer because it was “shooting fish in a barrel“. (more…)