AI

#REALPHOTO
© Neil Turner. 2025

I have been toying with all sorts of social media for quite a while and my presence on any of them would best be categorised as “modest”. For the first time in my career I have been asked to actively engage with Instagram on behalf of a client and we have been discussing what sorts of hashtags should accompany any pictures that I post. I have been very keen to use something that makes it clear that mine are real pictures. Not adulterated, filtered, AI generated or in any other way the product of anything that would make a responsible photojournalist unhappy or even uncomfortable.

I did quite a bit of web-surfing before going onto a closed Facebook group made up of my peers and professionals whose opinions I respect and asking the question “what do other people do about marking their work out as AI FREE on social media posts?” There was a short but interesting discussion and one or two of my colleagues advised against my initial thought of #AIFREE on the grounds that it could be interpreted as being AI generated and/or free to use. The general consensus was to avoid the letters A and I altogether.

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AI imaging for beginners
Should we be worried?

A few years ago I shot a nice picture of two of the younger members of the family jumping over small waves at the seaside. It’s a lovely picture showing the innocence and joy of youth and, though I say so myself, the photograph was perfectly timed with both children in the air at the same time. I guess that they would have been about four years old when it was taken and we have a print of it framed in the house. Fast-forward another three or four years and one of the kids in the picture asked me if it had been Photoshopped. I was taken aback and reminded him that this is what I do for a living; taking good photographs without the need to resort to fabrication. It then struck me that they have lived all of their lives in a world where pretty much every image they see is subjected to some sort of manipulation and that their trust in the accuracy of literally anything is pretty limited.

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