I’ve called this post “that brief” because I will never forget an email that came to me from a regular client who simply gave me a name, address, date and time and the words “go do your thing”. That was pretty flattering – they trusted me and were comfortable with how I had worked for them before. I’ll never forget that brief but most of the time I think that I’d prefer a bit more to go on.
Every photograph that I have ever taken was dictated by things that can be controlled and things that can’t. The client’s brief is something that should be able to be negotiated and should always be realistic. In the “contact” section on my main website I say the following:
Commissioning a professional photographer can be a daunting business. My philosophy has always been to make it as painless and as uncomplicated as possible. I believe that this is best achieved by a proper dialogue between photographer and client. We both want the same thing – a set of pictures that achieve and even exceed their purpose. In my experience, the better defined that purpose is, the easier it is to get the photographs that the client needs.
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