choosing

How not to choose a new camera

©Neil Turner

Please accept my apologies. This post starts with a short rant.

Every time I read an opinion about which of the many utterly superb cameras that are on the market produces the best colours, my heart sinks. When the writer gives their opinion on the colours or the contrast that this or that model produces I know that I can safely ignore them but I also know that others listen. They often sound convincing because what they say has some small foothold in reality. I find it unbelievable but some people actually base their selection of equipment on how they perceive a camera model to render colours using the factory settings and often under conditions over which they have little control. Even worse; others actually allow the opinions of these short-sighted and wildly ill-informed folks to influence their purchasing decisions.

(more…)