Before I ask you to imagine a scene, I’d like to point out that (for the avoidance of any doubt) this has never actually happened. There’s a big group of clients and potential clients staging a demo with placards and a megaphone with the chant

“What do we want?”

“Great pictures!”

“When do we want them?”

“As fast as the technology will allow!”

News and sports photographers are all very well versed in supplying pictures really quickly. These days that mostly means transmitting directly from the camera or, as a fall back, moving images via their smartphone or tablet or even sticking cards into a laptop every few minutes during the event to upload from there. I’ve talked a lot about FTP from the camera and have even made a couple of tutorial videos about exactly how to do it with the various Canon cameras that I’ve used. Obviously the concept is exactly the same with Sony and Nikon as well as some of the latest Fujifilm bodies.

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