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Calm, confident and in control

Dame Janet Baker operatic mezzo soprano. January 2008. ©Neil Turner/TSL

In my career (39½ years and counting) I have shot a lot of portraits and probably as many headshots. I’m not going to go back over my definitions of either or the subtle differences between them right here but when I point my cameras at the subjects there’s one question that I get asked. A lot.

“How should I look?”

For the first bit of my career I didn’t have a stock answer so I would often turn the question back on them: “How do you want to be seen?” It worked sometimes, occasionally failed miserably but mostly solved nothing. “Just relax and pretend that there isn’t a big bloke with a big camera and a few lights pointing at you” was never going to become the simple and snappy response that I required. It didn’t even worked on the few occasions that I tried to inject some humour with it.

I started to make mental notes about who asked the question, what kind of person they were and one thing started to become really obvious – those who had been photographed professionally a few times before rarely asked whilst those who hadn’t often did. Not entirely surprising, but interesting nevertheless.

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Do you do corporate head shots?

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I had a phone call call this morning from a potential client who had found me via a web search. That doesn’t happen very often and when it does the calls are normally from people trying to sell me something rather than commission me to do some work for them. The very pleasant lady who had called asked me if I did ‘corporate head shots’ and when I replied that I do and that I have done lots of them over the years she asked why there were none on my website. Wow… she’s correct. There are no easy to find samples of one of the most basic and important parts of my professional work on any of my folio sites.

During the call I promised to stick fifty varied images into a gallery and send her the link. I also explained that head shots weren’t the sole preserve of the corporate world and that some other sectors used them well and that the gallery that I’d prepare would have teachers and actors and other professionals too. (more…)