wisdom

Style sheets and client expectations

When I returned to the world of freelancing ten years ago one of the biggest changes that I noticed was the arrival of the “style sheet”. Almost every commercial and PR client had a prepared guide that let you know what they wanted from a commissioned shoot and a few pointers of what they, or their end client, liked and didn’t like in their pictures. These ranged from really helpful pointers about what kind of clothing should be worn for portraits or whether or not images should have unfussy backgrounds through the obvious such as “images should be properly exposed” to the mildly bizarre “avoid any and all references to money”. I wish that I had kept them all – they would have provided me with a mixture of useful references and a good laugh.

Recently I have seen two rather odd things in style sheets provided to me by three totally unconnected clients. The first oddity appeared when talking to a PR company about an upcoming commission. They are based in London and the job was for an insurance company. Their style sheet featured three identical pictures and one completely identical paragraph to a style sheet supplied to me previously by a Manchester PR company. I cannot see a connection between the two PR companies and so you have to think that they are getting their style sheets from a single supplier or that they have both copied something from a third PR company. Either way, it explains why so much of the PR and corporate sector has come to look like a catalogue for a stock photography company. Bland people doing bland things with even lighting is a bit dull and I’m pretty sure that every single one of the photographers involved would have been capable of something way more interesting.

The second oddity came when a PR firm working for an educational establishment sent me a style sheet with one of my own photographs used in it. A picture that I created almost twenty years ago and which bore no resemblance to anything that I was being asked to do. When I asked them where they had obtained the images for their style sheet they told me that they had got them from Google Images over the years. Bizarre indeed. (more…)

We all have a favourite lens or two

Bournemouth, Dorset. May 2018. Fisherman’s Walk on a sunny May day. ©Neil Turner

Every photographer has a lens or two that they love to use. In my day-to-day work that would be my Canon L Series zooms but when I am shooting quieter and more personal pictures I reach for a very basic and non-L series Canon EF 35mm f2 IS. I am going to try to explain what it is about this lens that makes me love it and I guess that the fact that I have had lenses of that focal length for pretty much my whole life as a photographer (amateur, student and working professional adding up to 38 years or maybe more) and that I appear to know precisely what kind of picture I’m going to get from a 35 make a good start. Canon make an L Series 35 – the 35mm f1.4L but that’s a big, expensive and heavy lens which, at f1.4, is really hard to focus. When I owned one I always shot at f2 or f2.8 even when the light was poor or even when I wanted shallow depths of field because the amount of sharp images that I could get at f1.4 was too low. That was probably due to shortcomings in my technique rather than the lens itself because so many photographers whose work I love are very happy with it. (more…)

Adobe Camera RAW – big (ish) changes

 

I sat down to edit a set of pictures this morning and went through my normal routine before actually touching the RAW files:

  1. Calibrate monitor
  2. Check for application updates
  3. Restart the computer

All went well, I had a cup of coffee and then opened the set of pictures as a contact sheet in Photo Mechanic. I went through, added the relevant IPTC captions and then imported the selected images into Adobe Camera RAW and then I noticed that a new icon had appeared in the tools on the right hand side of the screen. A small ‘film strip’ had appeared in Camera RAW 10.3 and below that a new ‘treatment’ option was sitting there offering me the choice between Color (surely they mean Colour?) and Black & White with the choice of profile sitting there in a much more convenient place than it ever has been before.

Change is good. Isn’t it? (more…)

Seven things to agree on before taking a commission

© Neil Turner, October 2014. Production of John Foster's Shot At Dawn in the Council Chamber at Bournemouth Town Hall.

© Neil Turner, October 2014. Production of John Foster’s Shot At Dawn in the Council Chamber at Bournemouth Town Hall.

Quite a lot the posts that I’ve uploaded to this blog in the last few months have been related to the business side of photography. For those who want more of the old dg28 – your time is coming soon. In the meantime I wanted to post my thoughts on what you should agree with your client before undertaking a commission. This is taken directly from my own outline terms and conditions which are posted on my website. I have absolutely no objection to any photographer copying and/or adapting these seven points for use in their own terms and conditions because, in my opinion, the more of us who do this the more likely it is that potential clients will be used to the concepts and it will require less pushing to get them to negotiate. (more…)

How many hours in a day?

freelance_definition
Is there anybody out there who would argue against a ‘working day’ being eight hours? Maybe eight hours spread over a nine hour period with an hour for breaks? However you think about it and whatever your opinion actually engaging in work of some sort for eight hours is a good starting point to talk about ‘a day’s work’.

Like a lot of photographers I tend to base my charges based on full or half days combined with the end use of the pictures. A half day with a fully loaded PR license costs more than a whole day for a single use in a newspaper. Half a day that makes it impossible to do any work through the rest of the day isn’t a proper half day and should be charged at a higher rate. It isn’t always easy to explain to inexperienced potential clients but, compared to other charging methods, it is as easy as I can make it. (more…)

Manfrotto umbrella bracket challenge

Photo: Neil Turner

The old Lite-tite on the left and the Snap Tilthead on the right both with Canon 600EX II-RT Speedlites.

When, like me, you have been using a single product successfully for over twenty years it is normally out of a mixture of boredom and curiosity that you have to try out the next “new idea” when you see it. That happened to me a few weeks ago. Having owned and used several of the venerable Manfrotto 029 Lite-tite brackets for so many years I thought that I’d give their new Snap Tilthead with hotshoe a go. For my purposes they will do pretty much the same job: hold a Canon Speedlite flash on a stand with a folding umbrella on those jobs where using other lights isn’t so much of an option. I know that there are dozens of other brands out there but I’m a sucker for certain makes(more…)

Editing, editing and more editing

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The day that the taxi dumped us in the wrong place and we had a yomp across the Rio Olympic Park to the Main Press Centre. ©Neil Turner, September 2016

By the time I leave here tomorrow I will have been in Rio de Janeiro for three weeks. In that time I have managed to take less than a dozen photographs – none of which are of any note whatsoever. I’ve been here as part of the OIS Photos team as one of two editors with my colleague Julia Vynokurova grabbing RAW files from a seemingly endless stream of FTP transfers from the four amazing sports specialists that have been here shooting the Paralympic Games for the Olympic Information Service.

Editing and captioning other people’s work is something that I do from time-to-time and it is a whole different skill set from shooting and editing your own pictures. It may sound obvious but I wasn’t there when the pictures were taken and so I have to judge them against criteria set down by the client and by each individual photographer on the team. (more…)