This chart is for one “average” photo and represents a comparison for that picture as a guide. Closed image file sizes vary widely due to their content. The photo in question is an environmental portrait taken with a Canon EOS5D MkIV.
Sometimes I post blogs which describe how I do things and others are intended to be conversation starters and thought promoters. This one falls directly into both camps but it was originally written to start discussions.
How we deliver images to our clients is a subject that photographers can debate until the cows come home or until the technology changes and the debate has to start all over again. For the kind of work that I do most of the time (editorial, PR and corporate) there are a huge number of compromises to be made – most of which are dictated by a small number of factors:
Does the client have a digital asset management system?
Will the client want to do anything to the pictures before sending them out?
Who are the end users and what will they want?
Once you start to gather the answers to these questions you can start to discount a lot of options that, as photographers, we would like to see. Ninety-nine percent of the pictures that I deliver are in JPEG format. It isn’t the best format for quality but it is almost universally recognised and it offers the ability to compress the files. It makes sense to us to save our images at the highest quality available and to deliver the pictures in a way that allows for that quality to be maintained but a surprising number of clients simply don’t want or can’t handle that. A modern DSLR with a 24 megapixel chip produces very large files – even as JPEGs; Too large to safely email. Too large for them to be stored easily unless the client has a decent server or at least a method of storing (and retrieving) a lot of data. (more…)
When I published my piece last month about the arrival of the Kodak DCS520 cameras I included an interesting portrait of Theresa May MP taken just over eighteen years ago. Several people – including some picture editors – got in touch and asked to see the whole shoot. It was the second time that month that I had photographed Mrs May which, given that I was working for a group of education titles, wasn’t that unusual back then. As always the interview overran and the time for pictures was severely curtailed. The inside of a Member of Parliament’s private office is rarely interesting and so I went tight with what little time I had. (more…)
When I returned to the world of freelancing ten years ago one of the biggest changes that I noticed was the arrival of the “style sheet”. Almost every commercial and PR client had a prepared guide that let you know what they wanted from a commissioned shoot and a few pointers of what they, or their end client, liked and didn’t like in their pictures. These ranged from really helpful pointers about what kind of clothing should be worn for portraits or whether or not images should have unfussy backgrounds through the obvious such as “images should be properly exposed” to the mildly bizarre “avoid any and all references to money”. I wish that I had kept them all – they would have provided me with a mixture of useful references and a good laugh.
Recently I have seen two rather odd things in style sheets provided to me by three totally unconnected clients. The first oddity appeared when talking to a PR company about an upcoming commission. They are based in London and the job was for an insurance company. Their style sheet featured three identical pictures and one completely identical paragraph to a style sheet supplied to me previously by a Manchester PR company. I cannot see a connection between the two PR companies and so you have to think that they are getting their style sheets from a single supplier or that they have both copied something from a third PR company. Either way, it explains why so much of the PR and corporate sector has come to look like a catalogue for a stock photography company. Bland people doing bland things with even lighting is a bit dull and I’m pretty sure that every single one of the photographers involved would have been capable of something way more interesting.
The second oddity came when a PR firm working for an educational establishment sent me a style sheet with one of my own photographs used in it. A picture that I created almost twenty years ago and which bore no resemblance to anything that I was being asked to do. When I asked them where they had obtained the images for their style sheet they told me that they had got them from Google Images over the years. Bizarre indeed. (more…)
Throughout my 32 years as a photographer August has been something of a “silly season” with little freelance work on offer and very small editions of the papers where I was employed and because of that there has been a lot of soul-searching and career planning done in the height of the English summer.
As July turned into August this year I had been really busy – mostly with editing work but with the odd commission here and there too but as soon as we passed August 1st it all turned quiet again and the annual time for career reflection had begun. This year the plan is a very simple one: to continue to get fitter and to make sure that my regular clients are kept up-to-date with that progress.
It is almost inevitable that when the best light of the year so far offers up a number of creative possibilities the only camera you have with you will be the one built into your phone. I don’t mind admitting that this has always filled me with dread and I have often missed the picture that I know I should have taken because the phone couldn’t do what a ‘proper camera’ can.
We were away in Cornwall last week for a few days and had just arrived at our hotel after the drive from East Dorset when we decided that a stroll along the beach before dinner was in order. We had been to Fistral Beach many times before but never really experienced the magic of the sunset there and when the light started to dip it was obvious that we were going to be treated to something rather lovely. These days I have an iPhone 7 which has a pretty good camera. I normally use it for snaps, record shots and general visual note-taking but when I needed it to produce the results using it with the 645Pro app allowed me to get exactly what I would have wanted if I’d had my Fujifilm X100S with me.
I was so pleased with the picture that I approached the man who features in it and sent him a copy whilst still on the beach. Photography is still a joy.
Is there anybody out there who would argue against a ‘working day’ being eight hours? Maybe eight hours spread over a nine hour period with an hour for breaks? However you think about it and whatever your opinion actually engaging in work of some sort for eight hours is a good starting point to talk about ‘a day’s work’.
Like a lot of photographers I tend to base my charges based on full or half days combined with the end use of the pictures. A half day with a fully loaded PR license costs more than a whole day for a single use in a newspaper. Half a day that makes it impossible to do any work through the rest of the day isn’t a proper half day and should be charged at a higher rate. It isn’t always easy to explain to inexperienced potential clients but, compared to other charging methods, it is as easy as I can make it. (more…)
Whilst I was out shooting some pictures for the EOS5D Mark IV Update I shot a small set of pictures that reminded me that it is almost inevitable that you find interesting human stories whenever you are out shooting pictures. I met and chatted to a former Royal Marine who had donned his green beret and his medals to come along at the eleventh hour to honour one of his relatives – a Royal Marine Musician – who died when the ship he was on, HMS Hood, was sunk in 1941.
A moving gesture from a man who had himself served for over 27 years for a relative and fellow Marine who he had never met.
Mark Tapping who served 27 years in the Royal Marines places a framed photograph of his relative Royal Marine Musician Albert Pike who died when HMS Hood was sunk on the 24th of May 1941 on the memorial. Armistice Day at the War Memorial in Bournemouth 11 November 2016. Bournemouth, United Kingdom. Photo: Neil Turner