Getting photographs to the client has always been one of the less glamorous aspects of being a professional photographer. From sticking a pile of prints into an envelope and handing them to a courier to scanning negatives before using clunky slow modems to deliver them right up until today’s relatively painless methods nobody in their right mind would list this part of the process as either satisfying or easy.
The arrival of social media and the realisation amongst better clients that using our work rather than their own smartphone snaps has meant that we have had to speed things up a lot. I’ve always liked Eye-Fi cards but more recently I have been working with clients and with projects where something even more reliable and configurable is required. The worst part of it is that there isn’t actually one simple solution or workflow that will satisfy all of them in all circumstances. For a lot of jobs transferring the pictures from the camera to a smartphone or tablet before captioning and shifting them to the client is quick enough and I’ve written about that workflow before. New software appears all of the time and I am always looking at ways to make things smarter and quicker by introducing some automation and cutting steps out.
OK so it’s a deliberately eye-catching headline and, unfortunately, this blog post is about composing photographs for use in newspapers and magazines rather than anything X-rated. In publishing the ‘gutter’ is the fold or join between the two pages across a spread. It might be pages two and three, four and five or any other combination through thirty-four and thirty-five to the end of the publication. As photographers we have to handle those spreads carefully because there is always a chance that a badly composed or laid out picture can lose a lot of its impact through an important detail disappearing into the gutter. Experienced photographers and thinking photographers always go out of their way to give designers as much flexibility as possible to use their pictures across a spread without losing those important details.
Here is an example of an image and how it was used. It’s not the greatest picture that I have ever taken but it is a very good example for the purposes of teaching – something I’ve used this picture for many times. You can see where the gutter lies – halfway through and that there is a single column of text on either side of the cropped picture. The designer could easily have laid the page out with two columns of text in white on the darker background or two columns on either the left or right of the spread – they had plenty of choice. That, to a large extent, is because the photograph was shot with design in mind.
Space on either side of the image with interesting but unimportant detail makes this an ideal editorial photograph in terms of composition. It could even have been cropped to a single page vertical if the layout hd called for the. Arguably it would have been a shame, but that’s the way it sometimes goes. You’ll also notice that the designer has taken advantage of a large dark area within the image to run a headline. Purist photographers hate having their work used (and they’d argue abused) in this way but I am happy for it to happen as long as it doesn’t trample the important details that I have mentioned previously. Put simply, shooting pictures more loosely than you might otherwise do nearly always gives designers more options.
When I’m teaching editing and workflow to other photographers I often see them cropping their images to perfection. The fact that those crops rarely coincide with the shape of the page and the fact that even if they did coincide things often change is something that I spend a lot of time talking about. The only times you get to crop your images exactly how you want to see them are in a) your self-published book and b) your portfolio. Photographers that want to get used over and over again by the same clients provide options and that means a range of pictures many of which have a strong element of flexibility about them.
I absolutely love shooting for editorial clients. I also love working for corporate clients who like to use images in an editorial way. That means that I have to think about what the designers and sub-editors might want to do with my pictures every time I have the viewfinder to my eye. When I was first starting out that was one of the steeper learning curves – easily as tough as correctly exposing transparency film and focusing manual lenses. Twenty seven years on, it has become second nature.