When I returned to the world of freelancing ten years ago one of the biggest changes that I noticed was the arrival of the “style sheet”. Almost every commercial and PR client had a prepared guide that let you know what they wanted from a commissioned shoot and a few pointers of what they, or their end client, liked and didn’t like in their pictures. These ranged from really helpful pointers about what kind of clothing should be worn for portraits or whether or not images should have unfussy backgrounds through the obvious such as “images should be properly exposed” to the mildly bizarre “avoid any and all references to money”. I wish that I had kept them all – they would have provided me with a mixture of useful references and a good laugh.
Recently I have seen two rather odd things in style sheets provided to me by three totally unconnected clients. The first oddity appeared when talking to a PR company about an upcoming commission. They are based in London and the job was for an insurance company. Their style sheet featured three identical pictures and one completely identical paragraph to a style sheet supplied to me previously by a Manchester PR company. I cannot see a connection between the two PR companies and so you have to think that they are getting their style sheets from a single supplier or that they have both copied something from a third PR company. Either way, it explains why so much of the PR and corporate sector has come to look like a catalogue for a stock photography company. Bland people doing bland things with even lighting is a bit dull and I’m pretty sure that every single one of the photographers involved would have been capable of something way more interesting.
The second oddity came when a PR firm working for an educational establishment sent me a style sheet with one of my own photographs used in it. A picture that I created almost twenty years ago and which bore no resemblance to anything that I was being asked to do. When I asked them where they had obtained the images for their style sheet they told me that they had got them from Google Images over the years. Bizarre indeed. (more…)
A good workstation for editing pictures is something that all photographers should have. For quite a few years now I have favoured having a good monitor married to a fast laptop. I have tried using an iMac and I have owned a couple of desktop computers but having a high end (MacBook Pro) laptop and a quality monitor has provided me with a very flexible set up that allows me to grab the laptop and work on that if I need to be away from home without the complication of having multiple computers. Well, that’s sort of true; I do have multiple laptops and use the MacBook Air when I am travelling light and on longer trips I take my spare MacBook Pro along to either use as a makeshift server or as a back up “just in case”.
My home office is a relatively small one and so my set-up is somewhat dictated by that. I am always evolving what I use and the way that I use it and my current monitor is a three year old 25″ Dell Ultrasharp (now discontinued) which has not only served me well but has been packed up in a flight case many times to go with me on trips where I have been working as an editor. When I’m at home the monitor is wall-mounted so that I can get it as far away from me as I can and give me as much desk space as possible. It is connected to a dock and so there is only one Thunderbolt 3 cable that needs to be plugged into the MacBook Pro. (more…)
The landscape version of the opening page of my Foliobook iPad portfolio.
My previous post about developing a workflow for acquiring, editing and transmitting images using my iPad is still a “work in progress” and that work has been going on alongside another tablet related project. This time it is to get a decent and easily adapted portfolio onto that iPad so that when I need to show pictures I have a pretty good folio with me. I’m sufficiently “old school” to love the look and feel of a printed portfolio and in the past I have used the Foliobook app on an iPad as a back up to the printed work – a way of having a wider selection of pictures just in case the potential client wanted to see more.
I would be the first to admit that I never really used Foliobook to its full potential. A few galleries of randomly sized pictures with graphics ‘straight out of the box’ was about as good as it got. No longer. That £9.99 that I spent all that time ago has now been well and truly exploited! (more…)
When Canon announced the W-E1 wifi adapter for the EOS7D MkII and the EOS5S and 5SR I was decidedly underwhelmed for two reasons;
The first was that it was not backwards compatible with the two EOS5D MkIII bodies that I had at the time.
The second was that it took away the ability to record to two cards when it was in use.
At the time I couldn’t see any advantage over any of the SD based transmitters from Eye-Fi or Toshiba amongst others. I didn’t buy one and I couldn’t see myself buying one either.
Fast forward ten months and my need to use remote cameras controlled by an iOS devices has grown and I only had one – the wonderfully simple Canon EOS6D. I didn’t want to use either of the EOS5D MkIV bodies as a remote and so I bought the W-E1 adapter to use in my EOS7D MkII. (more…)
Quite a lot the posts that I’ve uploaded to this blog in the last few months have been related to the business side of photography. For those who want more of the old dg28 – your time is coming soon. In the meantime I wanted to post my thoughts on what you should agree with your client before undertaking a commission. This is taken directly from my own outline terms and conditions which are posted on my website. I have absolutely no objection to any photographer copying and/or adapting these seven points for use in their own terms and conditions because, in my opinion, the more of us who do this the more likely it is that potential clients will be used to the concepts and it will require less pushing to get them to negotiate. (more…)
It’s January 2017 and like most photographers I am looking forward to the year with a mix of excitement and trepidation. What kinds of challenging and interesting projects are going to come my way in the next eleven and a half months? How is my work going to develop? Am I going to get enough work to pay the bills? Big questions that add to the roller-coaster of emotions that being freelance brings out.
One of the things that I always try to do is look back at some of last year’s work and compare it to older stuff and try to come up with some thoughts that help me to understand my own style better and to make sure that I don’t get tripped up by the same old mistakes. There’s a question that pops into my head about this time every year and it is one that I think that I am finally happy to answer: (more…)
When you try to explain concepts in photography to someone who isn’t deeply embedded in the art/craft/science/passion it makes sense to find something else top compare it to. My favourite comparisons are driving, cooking and sport.
Driving is something most of us do and, on the whole, we do it without having to think too much about the basics. I’ve talked about it before so I’ll quickly recap my thoughts:
Changing gear, using the indicators, knowing when to use windscreen wipers and headlights are all pretty much done on auto-pilot whilst we think more consciously about road awareness, speeds, traffic, navigation and much else besides. The comparison to photography is an easy one to make because there are basic controls that we like to think are second nature; exposure, focusing, making sure we have memory cards and batteries whilst composition and anticipating things happening in front of your camera (and often off to the side and behind you) are things that require more conscious thought.
Tempting though it is to continue stretching the analogy I want to move onto cooking. (more…)