blog

A quarter of a century of blogs
I shot this portrait on a Kodak/Canon DCS520 in April 2000 and posting it online was the start of something that has been part of my life for twenty-five years. ©Neil Turner/TES.

I’ve been blogging now for over a quarter of a century. I’m not directly aware that it has brought me much work as a photographer but it has definitely led to some interesting teaching gigs and quite a bit of consultancy too. Most importantly, it has given me an outlet for what I want to say, a great deal of satisfaction and a profile within the industry far higher than I would have ever had without it.

Back in the year 2000 I didn’t know that I was blogging because I had never heard the term. The word ‘blog’ entered my consciousness during a discussion with a good friend of mine who couldn’t understand why I hadn’t monetised my monthly posting of technique and opinion pieces on my website. He pointed out that other people were doing it and asked why I wasn’t? That would have been in, or around, the beginning of 2004. There were a couple of reasons; the first was that I didn’t own the copyright to the images that I was posting and was only able to run the website with the permission of my then employers. The second was that I didn’t want commercial factors to influence what I posted and when I posted it – something that I imagined would take the fun out of it.

The website had evolved from something that I had started using members.aol.com webspace and a very basic web design application that they provided free of charge. That would have been in early 1999 and every month I was uploading between six and ten of the most interesting images that I had shot in the previous twenty-eight days. I learned quite a bit of html coding and moved to some professional web design software, my own domain and some rented web space as dg28.com was born in a very different form than it exists today.

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I’m sorry Elinchrom, I hate to do this, BUT…

I’ve lost count of the number of times I have raved about the various incarnations of the Elinchrom Ranger Quadra and Quadra ELB 400 flash units that I have owned and used for fifteen or more years. At the end of 2023 I named it as “my favourite piece of old equipment” and in 2013 I wrote that the development of the lithium ion battery for the Ranger Quadra was one of the best things that had ever happened to my kit.

Those things are still true. I still use the gear on an almost daily basis and even a quick outing with some very nice Profoto kit didn’t make me want to switch. I used capital letters for the word BUT in the title of this post because I am really disappointed with Elinchrom.

I have used their gear since I left college 1986 and I have always appreciated their service and the way that they supported old equipment. It hurts to have to call them out on this point but less than seven years after buying my last Quadra ELB 400 pack and battery they no longer sell, service or even support the Lithium Ion batteries that the whole system depends on.

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Light modifiers
When this was shot this was my favourite type of catchlight. The shoot through translucent umbrella partnered with an oblong light panel to reflect a bit of light back in. I have changed my mind a hundred times since then.

“What is your favourite light modifier?” A question from a photographer who has followed my blogs over the last twenty-plus years got me thinking. Spoiler alert – I probably don’t have a favourite but I do have a few that I use all of the time.

First things first, let’s define “light modifier”. As part of their explanation of modifier Wikipedia describes it as the following:

Tools or accessories employed in photography and videography to shape, control, or direct light emitted from a light source. These modifiers serve to alter the quality, direction, and intensity of light, thereby enabling photographers and videographers to achieve specific effects or moods in their images. Light modifiers come in various categories and types, each with its own unique characteristics and applications.

Seems simple enough but when you start to examine those different categories and types life can get pretty confusing. Thinking about it I realised just how many different soft boxes, umbrellas, reflectors, dishes and domes I own. In fact, the inventory doesn’t even end there because there are so many sub-sets and shapes that it could all get the tiniest bit confusing for me if I hadn’t used each and every one of them so often over the last forty or so years. The fact that I have sold a few here and there and thrown and given so many more just adds to my knowledge of what does and doesn’t work for me and the work that I do – which in itself changes over time.

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Social media … is it working yet?

A little over two years ago I wrote a blog post about social networking where I asked largely rhetorical questions about whether there was a point to it, which platforms were the right ones and whether or not it made any difference. About three weeks ago I wrote on Twitter that I’d spent half a day integrating my social media – getting my Tweets to show up on LinkedIn and getting my photos posted on EyeEm to show up on Facebook and then getting every single platform to react to one another when I wanted them to. Not only did I set all of that up on the desktop and laptop computers but I also did it on the iPad and the iPhone. Boy, am I ever integrated now!

This morning I added a post on a LinkedIn group about explaining to reluctant businesses why they should be using social media:

“The simplest way to explain it to the doubters is to point to the utter stupidity of NOT using social media in the world in which we currently live. You didn’t need it ten years ago and theres’ a chance it might be past it’s best in ten years time but right here, right now it is the method chosen by a massive proportion of the population for making choices, doing research and engaging with business.”

So… is social media working yet? You wouldn’t expect me to give a clear and unequivocal answer to a direct question that I posed myself would you? Of course not – except there is an answer that I have given a few times when talking about this:

“It isn’t not working”.

How do I explain that? I’d be worried if social media was having a negative effect on my business and career but I have been really careful to avoid the stupidity of posting banal, overly-personal or critical observations on any platform unless they were going to have a positive effect – which is almost never. On a few closed Facebook groups I might be a little less guarded and in private messages I might use the odd bit of cussing but on the whole my social media profiles have been kept clean. That has meant very little controversy, relatively few spikes in activity and a lower profile than I might have gained had I been happy to upset a number of people. That’s all OK but why would I imply that all wasn’t well with social media? Well, the hours spent plugging away haven’t been directly rewarded with more business and it would be hard to quantify the actual benefits of getting out there in the worlds of social media. So in the two years since I first blogged about this I have got a lot better at doing it, gained a few jobs here and there and generally promoted myself positively. I’m going to keep on doing it because I genuinely believe that to avoid social media is a very bad thing.

The irony is that this blog is the one thing that I want people to see, read and interact with. That’s my strategy and that’s why I wanted to get the integration going – the other platforms are there to boost the blog and the blog is there to raise my profile. Whether or not that circle is vicious or virtuous is something only others can decide upon.

©Neil Turner, May 2013. First seen on EyeEm - there are so many ways to promote your business these days!

©Neil Turner, May 2013. First seen on EyeEm – there are so many ways to promote your business these days!