wisdom

Some 11 year old thoughts on lens selection…

Choosing the right lens for the job – written in 2000 for http://www.DPReview.com and it still pretty much stands up today – which cannot be said for everything that I thought that I knew when I’d only been in the profession for 14 years!

There are two ways that you can choose which of your lenses to stick on the camera:

  • You can say “there’s my subject and here I am, let’s see which focal length on my zoom works best”.  Sometimes at sports matches and political events you have your position and that is that, or…
  • You could say “I want the effect that my experience tells me a 28mm lens will give me so I’ll select that focal length and move to the right position to make that happen”.

Either of these could be a valid option and, in many cases, the first is decided for you by circumstance. Most news photographers use zoom lenses because it makes sense to have fewer lenses when you are never quite sure what kind of work you will be doing on any given day.

Personally, I use a combination of both approaches. If a position forces me to choose a certain lens then I’m with option 1. Given complete freedom to shoot what I want I’d go with 2. More often than not I’ll go with, say a 24-70mm lens intending to shoot at the 24mm end and get in a position to shoot that way. I will shoot several frames and then start to move around, zoom in and out and shoot a variety of similar images, each with subtle differences. I try to make a point of shooting with just about every focal length available to me on every job. Sometimes I am right about lenses first time but often I’m not. What had seemed like an obvious task for the 28mm ends up being a spectacular 200mm shot and vice-versa but the result is that you often end up with images that are just that bit better.

I nearly always shoot on location so I cannot preplan every detail. Going equipped with a range of lenses is vital. Your choice of lens will depend on so many questions running through your mind. How is this image going to be used? Big, small, upright, horizontal, front page? Double page, back page, website, magazine or newspaper? Is it going to have copy running over it? Will it have more than one usage?

If I cannot answer any or all of those questions, then I’ll shoot every variation I can. Shall I start with a long lens, if it’s a portrait then being further away may relax the subject and I’ll get in with the wide when they are more comfortable. Background, what’s behind them? Can I use a change of lens get rid of a poor background?

Answering self-set questions and making compromises is the key to news photography. Choosing the right lenses helps to reduce the number of technical compromises that you are forced to take, giving you more time to make the creative compromises that you want to make.

Professionalism 101 (or P101 for short)

©Neil Turner/TSL

The hardest part of the transition from good photographer to professional photographer is in understanding the difference between the two. I once wrote that the best definition of “professional” is someone who gets the shot 99.9% of the time and has a damned good excuse for the rest. Still true, but professionalism has another side to it – one that can be learned pretty easily.

Clients are used to dealing with professionals: Slick presentation, questions being answered before they are asked and great customer service. These are all things that we expect as consumers and in business we expect even more. As a professional, you are in a market place and you have to compete.

We work in an image-conscious business and we live in an increasingly image-conscious world. Even as self-employed freelancers we need to have corporate identities of our own. The vast majority of our clients have proper business cards and 99.9% of them have email addresses that tell you who they are and who they work for.

I am constantly amazed by the number of decent photographers who hand out slightly apologetic home-made inkjet printed cards and I’m shocked by the number of Yahoo and Hotmail accounts that people rely on. Webmail is useful but it does nothing to positively affirm you as a professional. Buying and running your own web domain is not difficult or expensive and it really helps to give potential customers the impression that you are in business and that you have been for some time. If your email address matches your portfolio website there is a certain synergy. If your on-line presence is a gallery on Flickr and your email is london-snapper@webmail.com then you really are missing a trick.

Keeping everything the same, presenting a corporate image and playing the game doesn’t detract from your photography. Quite the opposite; it removes a potential barrier to clients taking you seriously. Having a well-designed and easily navigated portfolio on the internet is almost as important as owning a camera. Being a member of at least one of the professional bodies that offer searchable freelance directories is also a very good idea.

Moving on in the story a little, you have met the client, they like your folio and they give you some work. Professionalism moves up a gear and this is your first job for them so you cannot make presentational mistakes now. Be clear when accepting the commission what the fees and expenses are, what rights you are selling them and what they are expecting from you. Get technical specifications, deadlines, delivery addresses (FTP, email or postal) sorted out and then go and do what you are there to do – shoot the pictures.

Let’s say, for arguments sake that the job requires a CD with twenty high-resolution, post-produced RGB JPEG files in the post. P101 says that the client will be used to proper presentation and so your CD should not be a PC World own brand disc with a few illegible words written in marker pen in a cracked plastic case. Printing proper CD labels is very cheap. Getting discs printed on an upmarket Inkjet printer isn’t expensive and having a few hundred professionally screen-printed will not break the bank. Slim CD cases are OK but softer plastic flexible cases are better and they will cope with the postal system far better. Of course the disc should be labelled with the date but the main impression should be that this came from Joe Bloggs – professional. The packaging should be professional, the label on the outside should be neat and tidy and you should have a properly printed compliment slip in there too.

None of this makes you a better photographer, none of this will actually impress the client. But none of this costs much money either. What it will do is not raise any negative thoughts. The hand written scrawl on the cheap disc stands a good chance of making a negative impression – yet hundreds of photographers still do it.

So what about what is actually on the disc. There are the pictures of course. It’s important to make sure that they meet any specification given to you by the client and it’s also vital to make sure that the client can open the disc on whatever system they use – but what else? Make space on the disc for a PDF file containing licensing information and a second PDF with the caption details (it’s amazing how many picture buyers still don’t understand or see the metadata that you embed in the images). For some clients a set of clearly marked low resolution, screen sized sRGB JPEGs can be useful too.

Going deeper still, think about the metadata that you attach to the files. Professionals have to add IPTC caption details. Who, what, why, when and where. No matter which imaging application you use you have to put into words what is in the picture – which balding middle aged man is which, where they were taken with a date and possibly a time. You also have to add your details. Stamp your identity right there in the metadata. Use the © symbol liberally so that everyone knows who owns the pictures. The tricky thing here is to know which box you put this information into. Many newspapers want you to put everything into the main caption/description box. Others only want the names and places in the main box. Most magazines and commercial clients don’t have a preference. If in doubt put it all in the main caption/description box and add it all in the other relevant boxes too.

Metadata has another face – EXIF. These are the shooting details that your camera will add to digital files. Some are useful – time, day and date. Others are annoying – which lens, shutter speed, white balance. Does the client need to know this stuff? Probably not – so delete it.

This is not rocket science 101. This is, however, a very competitive market. P101 says that you have to do everything that you can to give the client confidence that you are a pro and that you will deliver the goods. I was giving a talk on this very topic at a college when a very-self-assured young man told me that he wasn’t interested in any of this “plastic b******t” and that his clients would have to take him for what he was – an excellent photographer. This kind of approach might have worked twenty years ago but it doesn’t have a snowball-in-hell’s chance in the 21st Century.

Having a “USP” (unique selling point) is a great idea as a photographer, but being the one who eschews good presentation and good practice is a pointlessly high-risk strategy. If you want to take pictures for a living, you have to get people to pay you. Most of the people who control the market place wear suits and respond well to corporate image. It’s a game and you would be well advised to play it.

Words of wisdom

Back in 2004 I was pretty prolific. I was writing technique and opinion pieces on my website at least once a month, if not more. Times have changed, I’ve become less prolific and I have a lot less spare time on my hands too. Going back through some of the gems (and some of the cringe-making stuff) I am re-posting (and re-re-posting others) because they still represent what I think. As I say, from 2004…

It has happened again. I have had a letter from a student of photography asking me a really simple question, and I have spent so much time over-complicating the reply that it has ended up here on my web site.

“…so” said the innocuous e-mailed question “what is the best piece of advice anyone has ever given you about either being a professional or about photography in general”.

Innocent question? No! I have spent ages formulating my reply, and I’m still not sure that I’ve cracked it…but, for what it’s worth, here is my reply. The answer is in the last sentence.

 There is a stage in your career where you learn so fast that your head spins at 6,400 rpm at the end of every day. Slowly your learning rate goes down, but the quality of the newly found knowledge probably goes up. Similarly, when you are a real “newbie” there seems to be a queue forming right around the block to deposit sage truths right into your knowledge bank. (I am mixing my metaphors here, but I think it make sense anyway). Once you have been around a while it takes more courage on the part of the “old hand” to dish out the advice until one day you find yourself imparting more gems of truth than you will ever receive again. Sadly I’ve been at that latter stage for so long now that I really should get myself a Gandalf beard, but I do remember a time when I did qualify for the advice soup kitchen.

In chronological order here a few of the more choice bits of advice that I received before my career got going and I hope that you are either informed or amused by them.

  • There’s no money in photography – school careers counselor 1980
  • Never shoot wider than f8 – manager of the camera shop where I was working 1983
  • There’ll always be a market for pictures of nude women – sleazy shop customer 1983
  • My career will be over long before newspapers shoot colour – local newspaper photographer 1983 (still working)
  • Nobody will offer you a place at college with a folio like this – admissions tutor 1984

Early advice and comment fell way wide of the mark. There was plenty more to be had, but it was all as bad. Once I had been accepted onto a college photography course, the quality of the advice picked up and the staff lecturers were full of wisdom, the best example of which I still remember…”Don’t listen to anything I say, but hang on every word of the visiting professionals we bring in to talk to you”. My peers and I did listen to the wise words that came our way, and we quickly worked out which were worth obeying, which needed to be stored for later and which could be safely forgotten. Some of our visiting tutors gave great practical tips…

  • Keep every receipt. Claim everything against tax and make sure you get paid.
  • The business is full of sharks. You have been warned.
  • Get a great portfolio, keep it up to date and never let it gather dust.
  • It’s good to know how to make beautiful prints, but only so you can tell your printer where he’s going wrong.
  • A distinctive style is good, just as long as it doesn’t go out of fashion.
  • Spend as much time looking at other people’s work as you do fretting about your own.
  • Only buy enough equipment to do the bread and butter jobs. Renting makes sense.

I’ve lost count of the photographers who told me which developer to process my Tri-x in, or which pro lab did the best job on transparency film. Valuable though these things can be, they aren’t going to get you noticed. The people whose advice did the most were those who took the time to look through my folio and be constructive, those who would show you their work and talk candidly about it and those who would have a drink with you and tell anecdotes. Stories give context to advice, real life situations add relevance. Photographers who can tell you which picture editor likes what and who can advise you who to talk to are saints, but some of the best advice came from my peers. People at roughly the same stage in their careers as me were always worth listening to and my respect for the whole concept of “peer learning” is huge.

These days it seems that we are constantly forging new paths and breaking new ground. The whole digital experience has taught me that there is somebody somewhere who has just worked through the problem that you are currently experiencing. Sure, you need to work out who is a reliable source and who is full of BS but the information is out there.

Now for the one piece of advice, well the best three. In reverse order they are.

  • Whilst it might seem a privilege to make your living in such a wonderful job, you still have to pay the bills.
  • Its not good enough to take good photographs most of the time, you have to take great ones all of the time to survive
  • Never take advice on photography from someone who tells you that there is only one way to do something!!!

Photographic policy

Just in case you haven’t noticed, I’m a photographer. I also teach a bit of photography and write about the subject too. The latest addition to my ‘portfolio career’ is what I can only describe as photographic consultancy. I have done a few corporate training sessions aimed at people who aren’t necessarily shooting pictures but who are handling them on behalf of their employer. It started off with some PR managers from a range of Universities a few years ago and has been a very small part of what I do ever since then.

This week, I did a bespoke session for an NGO talking about copyright, licensing, permissions, model release, photographing children and how to get PR pictures used in the media. All of that in less than one day meant that we didn’t get right down into the finer details. For some organisations the knowledge that they need to do more will be enough to get them going. A company wide photographic policy has to be a ‘must-have’ with the amount of images, websites, pamphlets, brochures, publications and social media in circulation (officially and otherwise).

We are in the Christmas party season and a good, well publicised policy telling staff what is and is not acceptable would be very useful. Twitter, Facebook, Flickr and the rest are public platforms and un-wisely placed images or video are bad news. It isn’t only about stopping bad stuff happening though; good pictures need to be licensed, captioned and stored properly. The quantity of pictures held on company systems seems to have expanded exponentially and it makes sense to have policies that make use of the good stuff whilst making that the bad, the off-message and the out of date images are never seen.

As a professional photographer it is really hard to see photographs sourced from keen amateurs, micro stock sites and crowd-sourcing as anything other than lost income but that is the way the world has gone and we need to learn to work with it. People like me, with a lot of experience in the industry, can help to form policies for small, medium and even large businesses based on our knowledge of the law, ethics and technical matters. It isn’t going to cost a fortune and any company who ignores the concept of a photography policy could end up regretting it.

Good, bad and ugly purchasing decisions

If you talk to any photographer they will almost certainly tell you about the catalogue of bags, cases and pouches that they have bought thinking and hoping in equal part that their lives would be made better by owning and using the perfect holdall. We all know it’s a myth but we all keep buying in the hope that one day that elusive bag will be made and that it will (somehow) save our poor battered spines. Well that’s one kind of bad purchase that we will all own up to but I was put on the spot the other day by a young photographer and asked about my best and worst purchases of recent years. Hmmm…

My reply was that I had been pretty fortunate where cameras and lenses were concerned. I had made pretty good choices on the ‘big ticket’ items – my camera bag is full of the same kit that it was two years ago and (apart from getting newer versions of the same) I’m still happy with my gear. It’s the small things and the software where the good and bad choices seem to come – maybe because they are the nearest thing to impulse purchases that I make.

The Good, the bad and the ugly…

Software tops my list good purchases that I’ve made recently and at the very top is the invoicing software that I’ve been using since I went freelance again in 2008. I found BILLINGS as a ‘staff pick’ at the Apple Store on line and right from day one I have genuinely enjoyed using it and the development that has since taken place from version 2 to version 3 and the addition of an iPhone app has made a good package very good and there is nothing like getting your invoicing right to make you a happier photographer. My other good/great purchase was the iPhone itself. I had tried a Blackberry and I had used a Nokia smart phone but from day one the iPhone has proved itself. It seems as if I get a new ‘life enhancing’ app every week: from cinema bookings to a brilliant parking control app the iPhone becomes more and more important and having the back-up of Mobile Me really helps too.

Back to software – I have used Photo Mechanic for many, many years and I still love it. It is fast, intuitive and does exactly what I need it to do. One colleague refers to it as ‘old school’ and I’ve heard people say that it’s functions are available within newer programmes but I’m far from convinced. Workflow is completely central to the work that we do and so I’m a sucker for anything that is presented as a ‘better, faster, easier’ in the workflow area.

My first ‘bad’ purchase was Adobe Lightroom 3. There is nothing wrong with it. The RAW conversion is exactly the same in Photoshop CS5 but the rest of the file handling and workflow part of it’s capabilities require huge computing power and the patience of a saint. Out of the box it is set up to be thorough but that makes it really slow for the kind of work that I do. By working out the preferences you can decrease it’s thoroughness and speed it up quite a bit but it is still never going to replace Photo Mechanic in my life. That’s an expensive mistake to make but that’s life.

My next ‘bad’ purchase was Apple’s Aperture. Once it came down to just £45.00 in the App Store I was tempted and I gave in. Aperture was an attempt by Apple to take professional workflow, give it the Cupertino treatment and give us a workflow designed from scratch. From version 1 it was flawed and my first experiment with it left me feeling “if only” – in fact a whole list of “if onlys”. Version two came along and they had ticked a couple of boxes but left far too many questions to make it worth pursuing. I bought version 3.1 safe in the knowledge that several of my peers are using it, loving it and even teaching it. I wanted to love it. I tried for well over a month to get on with it but two weeks ago I finally admitted that it was never going to be. Aperture needs power – my Mac has plenty, a Core i5 processor and 8Gb of RAM, but it still never seemed enough. I think that the realisation that Aperture is only at it’s best when you have some expensive plug-ins was a turning point but I soldiered on.

You also need plenty of screen real estate to make the interface appear anything other than cluttered and I do half of my work on a 15″ laptop. I disliked the keyboard shortcuts to start with but got used to those but the reality check was that using Photo Mechanic plus Adobe Camera Raw just makes sense for me.

And here is the truth – what makes a ‘bad’ purchase for one photographer doesn’t mean that it was a bad product. I have owned an Canon 85mm f1.2L lens and sold it again because it didn’t suit me – it’s a hell of a lens, just not for me – I prefer the bargain 85mm f1.8.

So what about an ‘ugly’ purchase? I’m struggling to think of one in the software field. Had I actually bought version 1 of Aperture instead of doing the free trial, that would qualify but I didn’t. I cannot be bothered to list all of my ‘ugly’ camera bag mistakes and so I come to the countless times that I have bought cheap options and regretted them. If I’m shooting with Canon or Vivitar flash units on stands I use the bomb-proof Manfrotto Light-Tite adapters. I tried to use a couple of cheaper ones but they were rubbish and broke under heavy use.

Tripod heads are another way to spend money unwisely. When I left college in 1986 I bought a Manfrotto 155 tripod with a basic head. That got stolen and so I bought another one just the same. When I joined the staff on the newspaper they bought me a new tripod – exactly the same again but with a three-way pan and tilt head complete with a quick-release system and spirit levels. It was a good buy, it worked well and I still have it but I have always wanted an even easier to use tripod head and have bought and sold about half a dozen ball and socket, joystick, friction controlled and fluid heads. I did spend time watching eBay for a geared head at a good price – safe in the knowledge that it would be exactly what I didn’t need and I’ve abandoned the search.

My ugliest purchase ever was a Maxtor USB2 portable hard drive. It failed within days, having never really worked that well anyway. I took it back, they swapped it and the new one failed too. I didn’t lose any data and my only expense was two round trips to the shop to get drives replaced. After the second failure I got a LaCie Rugged drive which is still absolutely fine nearly four years on. I know that it will fail one day and I have duplicates and triplicates of the data stored on it but it has done it’s job.

Making purchasing decisions as a photographer is a tough job but when photography is your livelihood as well as your passion choosing when and what to buy becomes a really tough call. I have a basic kit and I have back-ups for most of it. I have rental accounts with four different companies and I have insurance that should cover my kit against loss, theft and breakages. But what about new, different or specialist gear? The more commercial work that I do, the more that I find myself needing to rent or borrow specialist kit. I have spent hundreds of pounds hiring Canon tilt and shift lenses over the last year or so. I need to seriously consider investing in one or two TSEs because the cost of renting might well be greater than buying, using and then selling on. If a lens costs £2000.00 to buy and it costs £50.00 a day to hire, how many days in a year should you hire before it becomes a better idea to buy? It isn’t 400 days because the lens can be sold. The depreciation on a £2000.00 lens would be somewhere between 1/3 and 1/4 over six months or between £500.00 and £700.00 which is only ten to fourteen days rental (if the days are not continuous) and maybe twenty to thirty days given that you would hire by the week from time to time.

To buy or not to buy, to rent or not to rent – a couple of big questions. One thing is for sure, had I ever been able to rent a Crumpler rucksack camera bag for a few days before lashing out £130.00 I would never, ever, have bought it!

A mission statement or two

Yesterday morning, The BBC presenter and former Economics Editor Evan Davis was sharing his approach to interviewing senior business people. He said that he wanted to relax them, tempt them into talking more openly and frankly than they might want to and because so few of them are media professionals he has a form of words that he uses to let them know what his role is. He says to them “I’m not here to make you look stupid but if you decide to make yourself look stupid it isn’t my job to stop you”. That, my friends, should be the mission statement of every editorial and news photographer working right across the world. And that got me thinking about some equally succinct statements for other kinds of photography and that in turn got me thinking about definitions of types of photography.

“I’m not here to make you look stupid but if you decide to make yourself look stupid it isn’t my job to stop you”. – Evan Davis

Thanks to the verbal clarity and dexterity of Evan Davis we have news and editorial photographers pretty much covered and the next category of photographers that I wanted to think about was PR photographers. For me this comes next for two reasons: firstly that I do quite a bit of PR work myself and also because so many of the good PR photographers here in the UK have a background as press and editorial photographers. The role of the PR photographer is to shoot editorial style images that show their client in a positive light. I don’t have the same ability with words that a senior BBC journalist does but I came up with the following:

“I’m here to help make you and your business look good by concentrating on the positives and ignoring the negatives.”

The cynic in me wanted to go with “he who pays the piper call the tune” but PR photography done well is a lot more than just pointing the camera where you are told and cashing the cheque. Next in line in both my life and in the photography that I do is commercial work. I guess that this differs from PR not so much in what I shoot but for where the pictures end up which is mostly in brochures, company reports and on their websites.

“I’m here to shoot the pictures that you want in the way that you want me to shoot them and to add my own input in achieving the right images”.

This process could go on and on and I have been trying to think of a mission statement for the paparazzi but the truth is I’m not actually sure what they do and why they do it – and I’m pretty sure that some of them are in the same boat. The best and most successful paps know exactly what they are about and that’s why they get paid the big money for the right pictures. My final thoughts on these definitions and mission statements goes to the names given to themselves by wedding photographers and which of the three mission statements above applies to them. I have something of a problem with “wedding photojournalist” because, for me a photojournalist is there to record events and to help tell the story to the wider world – warts and all. It’s those last three words that I cannot believe any wedding photographer can truly sign up to. Your client is normally the bride and groom or at least a close friend or relative of theirs and I’m pretty sure that they would not be happy for every single element of the big day to be recorded and published. I have no issues with the phrases “documentary style photography” or shooting in a “photojournalistic style” but can a wedding photographer really be a detached observer and recorder of events? Please don’t get me wrong here, I have the utmost respect and admiration for the best wedding photographers who have broken with the wooden and formulaic styles that were around when I and most of my friends were getting married. The quality and volume of the work that they produce in such demanding and unrepeatable situations is amazing but I really don’t like the hijacking of the title photojournalist for what is, essentially, very good PR.

Sticks and stones

My mother told me that “sticks and stones may break your bones, but names can never hurt you” and I spent the first 40+ years of my life without questioning that piece of maternal wisdom. At the ripe old age of 46 I started to realise that certain derogatory terms, when applied to groups of people, can have a bad effect.

not going to equate my profession with religious or ethnic groups who have suffered real physical and emotional harm from the constant repetition of terms deliberately designed to insult them and from name calling intended to isolate them or to incite others to be prejudiced against them. What I am going to do is try to make a case for the quiet burial of collective nouns and occupation based slang terms for photographers that only serve to devalue what we do for a living.

Before I get into the arguments I want to say that photographers often use many of these names for each other in what is meant to be a light hearted and affectionate way. Words get borrowed, used and then abused so we are doing ourselves no favours by perpetuating them. There are a whole raft of pseudo-tabloid terms for photographers that I object to;

  • Snapper – implies that we take snaps, which we don’t. We take photographs, we make photographs and we create photographs.
  • Lensman – what does this mean? It’s just a pointless term that gets trotted out by people who cannot be bothered to use a thesaurus.
  • Camera monkey – particularly offensive, and usually used by ill informed and self important writers.
  • Pap’ – shortened form of ‘paparazzi’, which is liberally used by the ignorant to refer to a wide range of news photographers. I have nothing against the paparazzi (literally translated means buzzing flies) but I object to the pejorative connotations of the word when applied to other photographers.
  • Reptiles – used once to my face by an ‘old school’ journalist who was politely informed that I objected to the term on the grounds that it may well have been used affectionately by him, but that it may not be used so kindly by others.

The list could go on but the point that I’m trying to make here is that words used in jest by friends of our profession get picked up by others and used to denigrate us all. All of this is happening at a time when we are struggling to present a unified, dignified and professional image to a world which at best doesn’t understand what we do and at worst regards us with contempt. The terms that we use to refer to one another are important. Not as important as avoiding undercutting other professionals, not as important as selling out on copyright and not as important as belonging to professional bodies, but in a world where everyone who owns a digital compact camera thinks that they can take ‘professional quality pictures’ every small action has an effect. It’s like the old, and probably untrue, story about a butterfly beating it’s wings in China causing a hurricane in Florida – some very small actions have very large consequences.

As photographers we owe it to ourselves and to our colleagues to avoid using terms for each other that can have negative connotations. When was the last time you heard a Doctor call a colleague a “sawbones” in public? When did you ever hear a lawyer, an accountant, a teacher or a systems analyst use a potentially damaging slang term for a fellow professional? I believe that the use of slang terms is a sign of professional insecurity and we can all help ourselves and our peers by refraining form making those signs.

Names may not hurt you or me individually, but they can eat away at our profession.

What they don’t teach you in college

This post was originally written in 2003. Things, sadly, haven’t really changed and so I thought that it deserved yet another airing.

For better or for worse, the vast majority of people entering the photographic profession are coming from college courses. I have no problem with that, I came from one myself and so did a lot of my favourite photographers. But…

I’ve been a working photographer since 1986 and based on a few things I have picked up since then I have come up with a list of things that they should have taught us that were not on the syllabus. A whole range of vital skills that go a long way to marking out the complete professional from the aspiring “not there yet”.

Obviously when it comes to choosing which lens to use, or selecting backgrounds and props – only experience and familiarity with your kit and brief will do, and colleges are good at telling their students that. There are, however, some skills that are never even mentioned that are vital.

  • People skills: The ability to handle anyone that you are either photographing, who have influence over those being photographed or who are just getting in the way.
  • More people skills: You need to be able to charm the ‘jobsworth’ security man and persuade the reluctant PR and to do it all without breaking into a fit of temper until such times as all else has failed and you have no other option
  • Even more people skills: As a news photographer you need to be able to communicate with anyone from a starving refugee to a pampered celebrity in a meaningful and constructive way – often on the same day! You have to get them to trust you, to do what you want them to do and achieve all of this with dignity and respect.
  • Advanced people skills: As a portraitist you have to have the ability to talk to absolutely anyone and to keep the conversation going at a light but interesting level whilst setting up equipment, making vital technical decisions and shooting the job.
  • Extended people skills: You need to have a sense of your own place in the scheme of things. It’s no use throwing a prima donna tantrum if you are not getting what you want and are never going to get it. It gets even worse when the person you are arguing with is a close personal friend of the editor. Know when to give in, to make another plan and get your shot anyway.

You are probably getting my drift by now. Once you have acquired all of the technical skills and bought all of the kit that you need all that’s required is to learn how to conduct yourself. I often refer to the photographer as the “Social Chameleon”, changing colours and attitude to suit their surroundings. This should be both physical – dressing appropriately so as not antagonize the people that you are dealing with, and mental – adopting the right attitude – be it meek or aggressive, as friendly or confrontational as the situation requires.

Maybe photographers should all adopt some of the techniques used by the best sales people and mix them with skills more common in the diplomatic service. I have watched charity workers running soup kitchens and marvelled at their ability to be both understanding and firm, and I have watched police officers and been stunned by the way that they get the information that they want whilst conducting an otherwise friendly conversation.

My biggest tip on this subject is to find some common ground with whoever you are talking to and work it. It might be sport, it might be the weather or the journey that you both had to get where you have met. If I’m in someone’s home I will often talk about a piece of art or furniture on display or their pet cat or dog. It doesn’t matter what you chat about, you are chatting and barriers are coming down. Avoid contentious subjects unless you are really sure of yourself.

So there you are, what they don’t teach you in college is how to handle people. It’s not just a skill needed by photographers – it’s a life skill. I think that’s why a lot of the greatest photographers have come from other careers where they have learned about people and use those skills in their new profession.