advice

If you haven’t seen Pixelrights – check it out…

pixelrigts_ss
When friends of yours start up a new business it is natural to wish it well and then forget all about it until you see those friends again. That’s kind of what happened with me and Pixelrights. Shaun Curry, one of the founders is an old mate and when he rang me out of the blue a while ago to explain his new business venture I was happy for him and offered my support as I would with pretty much any of my friends.

A few months later Shaun got back to me and asked to ‘borrow’ a couple of pictures for their development website. Always happy to help I sent him a couple of JPEGs and signed up for email, Facebook and Twitter feeds to remain abreast of their progress. Once more, nothing much happened and then Pixelrights offered to develop the new website for The BPPA and suddenly there I was having an in depth explanation of their ideas complete with a demonstration of what their idea could offer.

Passive supporter becomes active advocate over the course of one afternoon. I love the idea and I really love the fact that these are people doing what they are doing for money AND for the love of what they might achieve. So what is Pixelrights? Here’s a cut and paste from their own concept page:

Working in photography and the visual arts ourselves, we wanted to create something that we would not only use, but also enjoy using. We saw the need for simple, functional yet sophisticated portfolios which would serve photographer’s interests and needs, in an honest manner with no marketing trickery.

Pixelrights provides a secure, simple, classically-presented choice of website designs, backed up with state-of-the-art technology, all for a single price. There are no hidden charges to remove branding, no divisive price plans and no subscription fee traps.

What it actually provides is a portfolio of the simplest form with good image protection and the option to allow carefully controlled and monitored sharing. There are quite a few design options and there will probably be more by the time the current “Beta” phase is completed. I have three folios on my pages and I have a range of hidden galleries which are invite only so that clients can go and look at images that I have uploaded for them to Dropbox making use of a cool and simple interface. The whole point of a beta phase is to gather opinions of users and make things even better and that’s exactly what is happening.

I’d strongly recommend that you go and check out Pixelrights for yourself and the best way to get there is via my members page. Make sure that you look at the features and the pricing because this is a good idea from good people with an awful lot of backing from working photographers.

Tonality – the black & white conversion app
Screen grab from Tonality 1.1.1

Screen grab from Tonality 1.1.1

I was intrigued by a recommendation that I read from a colleague for Tonality. I rarely go outside Adobe Camera RAW these days, even for black and white conversions, but I was tempted to have a go at something new and so I went to the Apple App Store and bought it. After a few attempts at fiddling with it I dismissed it as a very interesting application that I would master one day when I had the time. A few days ago I was asked by a client to convert a lot of images supplied to them as colour Jpegs into mono Jpegs with a slight tone over them. In the past I would have gone straight back to the RAW files and started again but I had the idea of giving Tonality a go.

Like so many of the corporate jobs I shoot, the client would rather I didn’t show they images on my personal blog and so I grabbed some other interesting pictures from my ongoing personal work and applied the same sort of presets to them. It had taken me less than five minutes to become familiar with the sliders and controls and probably another five minutes to create the ideal and very subtle split toning effect that the client had been asking for. The two versions of a photograph taken on the beach at Bournemouth that you see below were a quick test for this blog post. The colour image is a Jpeg converted from a Fujifilm X20 RAW file in Adobe Camera RAW and the black and white version underneath was converted into black and white using the “adaptive exposure” auto setting in Tonality from that Jpeg.

©Neil Turner, September 2014. Bournemouth.

©Neil Turner, September 2014. Bournemouth.

©Neil Turner, September 2014. Bournemouth.

©Neil Turner, September 2014. Bournemouth.

 

I don’t know what you think but I am really impressed by the job that the auto has done and, whilst I could fiddle and get it even better, I am more than happy with it. I can hear you saying that this is also easy to do in Photoshop (and quite a few other apps and plug-ins) but the point is that it was done in Tonality and it was really easy. The application is capable of a lot of good stuff as well as a lot more completely over the top special effects that I wouldn’t touch with a barge pole.

When I get more time, I’m going to get right under the skin of this application. Until then, it will be used on my personal project work. If a client asks for toned mono images again, I will definitely look as using Tonality for that too.

The UK price is £13.99 – which is a little bit dearer than most Apps that I would buy just to have a play. It’s a very simple app that achieves its goals.

Three important things

Many, many years ago I started to post technique examples and opinions on my website. By 2002 I had about fifty articles on the site and over the last couple of years I have been recycling many of them because I still thank that they are worth reading. None of it is unique wisdom and much of it can be found in the form of YouTube videos by other people. I like to think that I was marginally ahead of the curve back then at least. Here is one of my favourites…

There are many things that help make a great photograph – a good photographer, the right equipment and luck can all play a part but there are three things that, in different proportions, are absolutely essential.

  1. Light: Possibly the most important element to making an ordinary photograph into a good one.
  2. Composition: Getting all the right elements in the right places.
  3. Subject Matter: It’s true that what you are photographing can very easily make the difference between good, very good and great pictures.

Light: You not only need the right quantity of light, but the right quality and direction of the light are vital too.

  • Too much light can be just as much of a problem as too little. A picture that relies on shallow a depth of field for it’s impact will be hard to achieve if there is too much light to work with wide open lens. Of course if there is too little light to freeze the action when that’s vital to the picture, that’s also a problem.
  • Many pictures rely on hard shadows and extreme contrast for their effect and others need even and soft light to make the photograph work.
  • What direction the light is coming from in relation to the subject matter is important. Strong backlight will be perfect for some subjects and ninety degree side light will do it for others.

Composition. Whatever else is going on in the picture, this is the element of the total package over which you have the most control.

  • What lens you use is an absolutely critical decision to take in terms of the composition. What you can see through the viewfinder is utterly controlled by this decision.
  • Where you position yourself in relation to the subject is another crucial decision.
  • Confusion is the greatest enemy of clarity! How successful you are in keeping extraneous details out of the photograph has an enormous bearing on the final result.

Subject Matter: All great photographs tell their own story, and that’s just as true for a product shot of ball bearings as it is for Pulitzer prize winning documentary images.

  • If what you are photographing tells it’s own story, then you need to strip the content down so that the story isn’t confused.
  • Some things aren’t that interesting, so you need to add content. Telling the story sometimes requires the photographer to set the context.
  • Photographs don’t always need to be great art. Sometimes subject matter is all, and nothing else matters. If there is only one picture of a vital news event and it’s out of focus and taken from video it may well qualify as a great picture.

Three elements that go together to make great pictures. Sometimes light takes the lead and other times the composition is the most important. It doesn’t matter if one element is dominant, but photographs where all three are well balanced and well done then the image is guaranteed to be a winner.

There is, however, one extra element that you can’t legislate for. Magic. Like many things in photography, you know it when you see it but you cannot measure it or define it. Well composed and lit pictures that have great subject matter are (relatively) easy to come by, but once in a while they have magic too.

Canon’s EOS 6D – pressed into service

With Photokina drawing the crowds in Germany and with both Canon and Nikon announcing important new DSLRs I have (typically) been having a good look at a camera that has been on the market for ages. I bought my EOS 6D for a very specific reason; the ability to use it as a remote and control it from my smart phone. It performed that task rather well and I will definitely be making use of that function again but I also wanted to blog about what it’s like as a daily working camera.

Canon's small, light full frame DSLR. ©Neil Turner, September 2014.

Canon’s small, light full frame DSLR. ©Neil Turner, September 2014.

I was at another major show last week – The Southampton International Boat Show to be precise and I wanted to carry as little gear around with me as I could. Most of the work was going to be shot using EOS 5D MkIII cameras which have become my favourites (although they are far from perfect) for day-to-day jobs but I had a problem with one of them and decided to use the 6D as my second body once it had performed it’s (not able to post the pictures here) remote task. I had quite a bit of confidence in the camera having used a borrowed one when it was first launched and so I stuck a 16-35mm f2.8L lens on it and away I went.

Press day at the Boat Show is a mixture of dull press events, glitzy celebrity appearances and the search for different and interesting pictures that nobody else has. I found myself drawn to the official opening despite there being over a dozen other photographers there. To get something different I managed to get on board the tall ship Phoenix to see if I could shoot a different angle to everyone else. It wasn’t much of a gamble as the value of having the same picture as everyone else was pretty low on this job for me and I managed to get this nice frame of a couple of the invited children at the helm of the moored ship.

The sons of the late Olympian Andrew

The sons of the late Olympian Andrew “Bart” Simpson at the helm of the tall ship PHOENIX alongside Europe’s largest temporary marina. ©Neil Turner, September 2014.

Anyway, back to the EOS 6D. It is a tiny bit smaller than the 5D MkIII and it is a tiny bit lighter. It has fewer buttons and fewer megapixels (20 for the 6D and 22 for the 5D MkIII) and it only has a single SD card slot compared to the CF + SD combination on the 5D MkIII. It doesn’t have the same amazing auto focus and it isn’t as well built as the 5D MkIII either but, and it is a big but, it is really nice to use. It fits in your hands well and the controls are easy to use even with the camera to your eye – ergonomically speaking it ticks a lot of the boxes for me. I haven’t used it with a big lens attached yet and I suspect that with something like a 70-200 f2.8L IS it might feel a little unbalanced without a battery grip but with the 16-35 and with a range of primes including the 135mm f2L it feels great without a grip (I’m not a grip fan). The shutter sound is OK and the ‘quiet’ option is also pretty good.

I have written a lot about processing RAW files from various cameras recently and I found the 6D files to be remarkably similar to the 5D MkIII ones and that is a big plus for me.

As always there are a few things that I’d like to see changed on. Canon have this amazing knack of producing “almost perfect” cameras and the 6D is no different here. In no particular order:

  • I’d like them to add the ability to add custom file names in camera in the same way that you can in the 5D MkIII and the 1DX – surely this could be done as part of a firmware update?
  • All Canon cameras need to have the ability to lock the diopter adjustment on the eyepiece. Having to put bits of gaffer tape on every camera is getting boring.
  • I know that the camera already has built-in wifi but better Eye-Fi integration and the option to assign a button (the Q button?) to “protect” an image for transmission would be great.
  • Twin card slots on a MkII would be far better than the single slot that this version has. 2x SD would be fine.
  • Similarly, USB2 on a camera of this generation is poor.

I don’t shoot a lot of on-camera flash and I was caught out on this job where I only had a single 580exII with me. With not much time to work I found that the flash exposure with an older lens wasn’t great. It works well with the newer lenses and flash but the technology has left a couple of my older (but still great) L series lenses behind.

There was photocall with a couple of celebrities (Eddie Jordan and Claudia Winkleman) on the Sunseeker luxury yacht stand and I managed to steal the former Formula 1 team boss onto the bridge of a £3.8 million boat for a quick shot. I had to flash it and the head linings of the boat made a low but useable place to bounce from. Sadly my “exclusive” was ruined when a local agency photographer jumped in and did much the same shot. You win some and you lose some!

Former F1 boss Eddie Jordan on the bridge of a £3.8 million Sunseeker. ©Neil Turner, September 2014.

Former F1 team boss Eddie Jordan on the bridge of a £3.8 million Sunseeker. ©Neil Turner, September 2014.

So what about the 6D’s performance as a working camera then? It is good without being brilliant. Lovely to use but not perfect. I could have written the same summary of just about any camera I have ever used but for anyone needing a full-frame Canon body on a tight budget it really does represent a great buy. It will get used again soon and I will add anything that crops up. Anyone want to lend me a 7D MkII for a day?

Image rescue software

sandsk_rescue_proI just thought that I’d post a very quick note about the free one year licenses that I got with two new Sandisk compact flash cards that I bought today. As someone who relies on their cards for a living it’s great practice to replace and update your cards so every few months I buy a couple of new ones.

Since I went freelance and got to start making my own purchasing decisions almost six years ago I’ve been buying ever larger and ever faster Sandisks. I don’t always buy the fastest or biggest but they tend to be faster and/or bigger than the last batch. Anyway, you get the idea.

This time it was a couple of 16 gigabyte 120 mbps CF cards that work nicely with the Canon EOS5D MkIII cameras each of which came with a one year license for the Rescue Pro Deluxe software. I was prompted to get a couple of new cards because my last one year license for the software expired a week or so ago. It struck me that this is quite a good way for Sandisk to keep me loyal and for me to keep up to date with the software. Every twelve months I need to buy at least one new card and by doing so I keep the software running. By buying two new cards, I now have two computers with valid licenses!

Everyone is a winner.

The joke here is that I haven’t ever had a Sandisk card go wrong on me. I have rescued a card belonging to a colleague (Transcend Card) and I have had some fun ‘rescuing’ a few very old and very small retired cards of my own.  Earlier today an ancient Lexar 512 Mb card threw up some images shot on a Canon EOS1D in 2003 and some more shot on a 1D MkII in 2005. A 2GB Sandisk card went through the process a few minutes later and that had some personal stuff from 2008 along with a couple of jobs from the same year. If I can find the right card reader in the loft, I also have a PCMCIA card dating from 1998!

This could become addictive…

Stage two of the RAW argument

Ten years ago the “should I shoot RAW” debate was raging between all kinds of photographers. Slowly but surely the vast majority of us have moved over to the RAW camp having realised that you not only get better quality but can also save time if your workflow is good enough. OK, so you only get 300 images on an 8 gigabyte memory card but memory is cheap these days and all of the other advantages of shooting Jpegs (unless you are offloading files straight from the camera) have disappeared one by one.

So that’s stage one of the RAW argument out of the way.

Screen Shot 2014-07-17 at 10.39.41

So far, stage two has appeared to be a whole series of “my RAW converter is better than your RAW converter” arguments played out endlessly across social media. Proponents of one system produce videos that “prove” their point of view on YouTube and then those links are posted on Facebook, Twitter and who knows where else until someone else comes along and “proves” the exact opposite. Some of them even try to sell you expensive and largely pointless plug-ins and actions that promise to take your photos and turn them into masterpieces in a single click of a mouse. Is it all valid comment or is it just hot air? I’m leaning heavily towards the latter.

Buying, learning and mastering every single quality converter would be expensive and mind-numbingly dull. Few of us use any software to anywhere near its limitations and some of the claims for various applications go largely un-challenged.

A few years ago people started to talk excitedly about Capture One as being a gold-standard amongst RAW converters. It would have been around version four that I persuaded my then employer to send me on a one-day course to learn the basics of the workflow. It was good. It was actually very good and I bought it (well, my employer bought it for me). Fast forward to version six and I wrote glowingly about it on this blog saying that I really liked it despite a few flaws. Well of course that was comparing it to Adobe Camera RAW in Photoshop as it was then. Both applications have upgraded since then as have Aperture, Canon DPP, Nikon Capture, DxO and a range of others. Each of them has advantages and disadvantages that skilled users of each piece of software can and will point out to anyone who will listen. Those skilled users can also get the very best out of a file using their chosen converter. Capture One Pro 7 is wonderful but so is Adobe Camera RAW 8.5 and so are lots of others.

And here is the first major conclusion – as long as you have the RAW file, you can endlessly go back and rework those files with every new and supposedly better application you try or buy. For the record, I don’t believe that there is anything other than a tiny difference between the best of them when it comes to image quality if the person doing the work has the skills and experience to get the most out of the files or the software. The old “this application is better at recovering highlights” comment that you hear so often is not only subjective but largely a thing of the past. As new versions come out and as new cameras present us with new variants of the RAW formats then differences do become apparent. A quick upgrade to your chosen application and those problems go away again.

Here is the second major conclusion and the principle piece of wisdom that I want to impart: It’s all about the interface. How you interact with the application has a greater influence on what you get out at the end than anything else. Application A does a great job but so do Applications B and C. If you are comfortable with B then choose B and don’t stress about the relative merits of A or C until such times as B can no longer deliver the quality from your files that you and your market demand. Changing workflow and moving to a new RAW converter is painful, time-consuming and throughly depressing (unless you are a geek like me). My heart goes out to the Aperture users who are facing having to do just that at some time in the near future now that Apple have announced that they are stopping development.

As software gets better, the files we process through that software gets better and our workflows become more embedded someone, somewhere will do some “testing” and pronounce that they have the perfect workflow and Groundhog Day will be upon us for the zillionth time.

I sometimes end up working with other photographers files and the difference between types of files is astounding. Canon 5D MkII files next to Canon 5D MkIII files require different handling but the difference between those and something like a Nikon D4S file is astonishing. Not better, not worse but different. Different to the point that you have to tweak your technique. Using the exact same software, workflow computer and set-up the two types of file react very differently to the same treatment. This, ladies and gentlemen, is my third and final major conclusion from stage two of the RAW debate – Not all RAW files are created equally so don’t assume that you can work the same way with them.

Bring on stage three please.

Electrical safety for UK photographers

Most of us use some sort of mains powered gear and most of us fly with our equipment from time to time. The law regarding what you have to do to comply with the rules around safety of the gear can make pretty good bedtime reading – if you need to go to sleep quickly. Portable Appliance Testing or PAT for short is the stuff of myth and legend and here are a few key points that photographers should be aware of gleaned from the UK Health & Safety Executive’s many handouts on the subject.

Portable Appliance Testing (PAT)

Portable appliance testing (PAT) is the term used to describe the examination of electrical appliances and equipment to ensure they are safe to use. Most electrical safety defects can be found by visual examination but some types of defect can only be found by testing. However, it is essential to understand that visual examination is an essential part of the process because some types of electrical safety defect can’t be detected by testing alone.cutouts

A relatively brief user check (based upon simple training and perhaps assisted by the use of a brief checklist) can be a very useful part of any electrical maintenance regime. However, more formal visual inspection and testing by a competent person may also be required at appropriate intervals, depending upon the type of equipment and the environment in which it is used.

Electricity at Work Regulations 1989

These require that any electrical equipment that has the potential to cause injury is maintained in a safe condition. However, the Regulations do not specify what needs to be done, by whom or how frequently (ie they don’t make inspection or testing of electrical appliances a legal requirement, nor do they make it a legal requirement to undertake this annually).

The frequency of inspection and testing depends upon the type of equipment and the environment it is used in. For example, a power tool used on a construction site should be examined more frequently than a lamp in a hotel bedroom.

So what does this actually mean for photographic equipment? Cameras are not covered by PAT but the batteries and chargers are. Batteries used in 99% of cases are contained and sealed and therefore should only require a visual inspection. Damaged terminals or cracked casings can mean that equipment is not safe and the item should either be disposed of or inspected by an approved repair centre.

Please remember that all batteries now have to be disposed of under the Waste Electrical and Electronic Equipment (WEEE) and Restriction of Hazardous Substances in electrical and electronic equipment (RoHS) directives aim to reduce he quantity of waste from electrical and electronic and increase its re-use, recovery and recycling. The RoHS directive aims to limit the environmental impact of electrical and electronic equipment when it reached the end of its life. It does this by minimising the hazardous substances of legislation controlling hazardous substances in electrical equipment across the community.

PAT covers all cables and all electronic equipment rated at over 40Watts – which means pretty much everything that we use. The cables, leads and plugs connected to class 1 equipment (everything we use apart from lighting) should be checked visually for damage, breaks and past repairs on a regular basis and should be checked properly on a cycle of between 6 months and 4 years depending on exactly what it is. In practice that means every six months for cables and every year for power adapters, extension leads and battery chargers. Heavy duty batteries and mains powered lights should be professionally tested at least every two years and more regularly if they are subject to heavy use.

Travelling with batteries

The International Air Transport Association (IATA) in association with the International Civil Aviation Organisation (ICAO) and the United Nations (UN) set clearly defined rules regarding the air transportation of Li-Ion batteries.

From January 1st 2012, the 53rd Edition of the IATA Dangerous Goods Regulations requires the independent testing of each type of Li-Ion battery, not just the individual cells, to ensure that the design and construction are compliant with the stringent United Nations regulations. This is a costly process for the manufacturer, but it should assure you, the customer, that the battery design is safe and of the highest possible professional standard. You should check with the manufacturer  of each type of cell whether they comply with the regulations before you travel by air or on certain rail journeys which feature long tunnels.

  • Check-in of Li-Ion batteries is not allowed unless the battery is attached to the camera or the equipment it powers
  • An individual may take on-board, in hand luggage, an unlimited number of Li-Ion batteries that have capacities of 100Wh or less.
  • Li-Ion batteries that have capacities greater than 100Wh, but less than 160Wh, are restricted to 2 items per person, in hand luggage.
  • Li-Ion batteries that have capacities greater than 160Wh cannot be taken as hand luggage or checked-in under any circumstances.

Where does the work come from?

It has been a little while since I last posted on this blog; apologies for this but sometimes life gets in the way of blogging! Anyway, I thought that those who are interested in the business side of photography might be interested in something that came into my thinking on a long drive back from a job listening to a business programme on BBC radio. When I got home I produced a couple of reports from my invoices using the wonderful Billings Pro application on my Mac. The one that caught my eye was one that gave me the raw data to work out how the bulk of my work (based on turnover) in the last six years as a freelance has come in.

Conventional wisdom says that a photographer gets out there with their folio after making cold calls and arranging appointments with potential clients. When I say ‘conventional wisdom’ I mean ‘what they taught me in college’. It is the classic sales tactic: research potential customers, show them what you have to offer and then (hopefully) close the deal at a mutually acceptable price. 99% of photographers and probably 88% or all businesses will probably tell you that it is neither that simple or that straightforward.

I started by working out some categories for the way I have initially got the work:

  • Cold calling and portfolio viewings
  • People finding me via the web
  • Referrals from family and friends outside the photography business
  • Referrals from other photographers
  • From colleagues I knew before going freelance
  • Sub-contracted work via other photographers
  • Other odd sources

I then quickly added up how much work (monetary value) each of those six sections accounted for and got the following results:

monetary_value

 

The monetary value for each client is based on that initial method of contact. Some high value clients have been very loyal to me and I hope that I have, in turn, given them the photographs that they need to keep those excellent two-way relationships going. On the flip side, most of the work that has come via the web has been one-off jobs for clients who don’t have a lot of work to commission.

Now I don’t know about you, but I found that to be quite a shocking set of results. Only 5% of my income has been generated by getting out there and trying to make sales in what you would call a ‘traditional’ way yet more than twice that figure came from referrals from other photographers. The sub-contract figure at 27% is also a lot higher than I thought that it would be but the biggest surprise is how low the figure for income generated via work from pre-freelancing colleagues. In my first year as a freelance that figure was considerably higher but it has been eclipsed by the friends and family percentage which, at 44%, is somewhat higher than I would have thought. People finding me through the web includes not only those who have found my website through searches but also the various social media platforms that we all spend so much time working on – 4% isn’t a great return on all of that effort either.

If I had the time, I’d like to work out how different the chart would be if I based the figures on the amount of time spent on the jobs rather than the money invoiced. My strong suspicion is that the cold calling and portfolio section would be a fair bit bigger as would the one for pre-freelancing colleagues because those are both news and editorial biased sections whereas the friends and family one is far more corporate and commercial.

So what conclusion should I draw from this? Maybe I should spend less time trying to generate work from cold-calling and spend a lot more time with family and friends? I suspect that the true answer is that I need to change my targets for the cold calling to more corporate and commercial ones simply because they have a higher value per job.