balance

Three important things

Many, many years ago I started to post technique examples and opinions on my website. By 2002 I had about fifty articles on the site and over the last couple of years I have been recycling many of them because I still thank that they are worth reading. None of it is unique wisdom and much of it can be found in the form of YouTube videos by other people. I like to think that I was marginally ahead of the curve back then at least. Here is one of my favourites…

There are many things that help make a great photograph – a good photographer, the right equipment and luck can all play a part but there are three things that, in different proportions, are absolutely essential.

Light: Possibly the most important element to making an ordinary photograph into a good one.
Composition: Getting all the right elements in the right places.
Subject Matter: It’s true that what you are photographing can very easily make the difference between good, very good and great pictures.

Light: You not only need the right quantity of light, but the right quality and direction of the light are vital too.

Too much light can be just as much of a problem as too little. A picture that relies on shallow a depth of field for it’s impact will be hard to achieve if there is too much light to work with wide open lens. Of course if there is too little light to freeze the action when that’s vital to the picture, that’s also a problem.
Many pictures rely on hard shadows and extreme contrast for their effect and others need even and soft light to make the photograph work.
What direction the light is coming from in relation to the subject matter is important. Strong backlight will be perfect for some subjects and ninety degree side light will do it for others.

Composition. Whatever else is going on in the picture, this is the element of the total package over which you have the most control.

What lens you use is an absolutely critical decision to take in terms of the composition. What you can see through the viewfinder is utterly controlled by this decision.
Where you position yourself in relation to the subject is another crucial decision.
Confusion is the greatest enemy of clarity! How successful you are in keeping extraneous details out of the photograph has an enormous bearing on the final result.

Subject Matter: All great photographs tell their own story, and that’s just as true for a product shot of ball bearings as it is for Pulitzer prize winning documentary images.

If what you are photographing tells it’s own story, then you need to strip the content down so that the story isn’t confused.
Some things aren’t that interesting, so you need to add content. Telling the story sometimes requires the photographer to set the context.
Photographs don’t always need to be great art. Sometimes subject matter is all, and nothing else matters. If there is only one picture of a vital news event and it’s out of focus and taken from video it may well qualify as a great picture.

Three elements that go together to make great pictures. Sometimes light takes the lead and other times the composition is the most important. It doesn’t matter if one element is dominant, but photographs where all three are well balanced and well done then the image is guaranteed to be a winner.

There is, however, one extra element that you can’t legislate for. Magic. Like many things in photography, you know it when you see it but you cannot measure it or define it. Well composed and lit pictures that have great subject matter are (relatively) easy to come by, but once in a while they have magic too.

Where does the work come from?

It has been a little while since I last posted on this blog; apologies for this but sometimes life gets in the way of blogging! Anyway, I thought that those who are interested in the business side of photography might be interested in something that came into my thinking on a long drive back from a job listening to a business programme on BBC radio. When I got home I produced a couple of reports from my invoices using the wonderful Billings Pro application on my Mac. The one that caught my eye was one that gave me the raw data to work out how the bulk of my work (based on turnover) in the last six years as a freelance has come in.

Conventional wisdom says that a photographer gets out there with their folio after making cold calls and arranging appointments with potential clients. When I say ‘conventional wisdom’ I mean ‘what they taught me in college’. It is the classic sales tactic: research potential customers, show them what you have to offer and then (hopefully) close the deal at a mutually acceptable price. 99% of photographers and probably 88% or all businesses will probably tell you that it is neither that simple or that straightforward.

I started by working out some categories for the way I have initially got the work:

Cold calling and portfolio viewings
People finding me via the web
Referrals from family and friends outside the photography business
Referrals from other photographers
From colleagues I knew before going freelance
Sub-contracted work via other photographers
Other odd sources

I then quickly added up how much work (monetary value) each of those six sections accounted for and got the following results:

The monetary value for each client is based on that initial method of contact. Some high value clients have been very loyal to me and I hope that I have, in turn, given them the photographs that they need to keep those excellent two-way relationships going. On the flip side, most of the work that has come via the web has been one-off jobs for clients who don’t have a lot of work to commission.

Now I don’t know about you, but I found that to be quite a shocking set of results. Only 5% of my income has been generated by getting out there and trying to make sales in what you would call a ‘traditional’ way yet more than twice that figure came from referrals from other photographers. The sub-contract figure at 27% is also a lot higher than I thought that it would be but the biggest surprise is how low the figure for income generated via work from pre-freelancing colleagues. In my first year as a freelance that figure was considerably higher but it has been eclipsed by the friends and family percentage which, at 44%, is somewhat higher than I would have thought. People finding me through the web includes not only those who have found my website through searches but also the various social media platforms that we all spend so much time working on – 4% isn’t a great return on all of that effort either.

If I had the time, I’d like to work out how different the chart would be if I based the figures on the amount of time spent on the jobs rather than the money invoiced. My strong suspicion is that the cold calling and portfolio section would be a fair bit bigger as would the one for pre-freelancing colleagues because those are both news and editorial biased sections whereas the friends and family one is far more corporate and commercial.

So what conclusion should I draw from this? Maybe I should spend less time trying to generate work from cold-calling and spend a lot more time with family and friends? I suspect that the true answer is that I need to change my targets for the cold calling to more corporate and commercial ones simply because they have a higher value per job.

Revisiting my workflow

It is impossible to work digitally without having some sort of workflow. Most are a bit better than adequate, some are good and some are blindingly awful. I think that it is important to have a look at the way you do things every once in a while to make sure that yours is as good as it can be and achieves the four goals of being;

Efficient in terms of both time and memory
Repeatable so that the purely functional bits can be done almost on auto-pilot
Non destructive so that you don’t lose valuable RAW files or save changes to Jpegs shot in camera
Able to be short-cut for jobs where time is even more of an issue

I’ve written about my workflow before and I often teach workshops based on the “photographer’s twelve step plan” – a process with 12 distinct stages from camera to client including backing up and having a coffee! In this blog post I’m simply going to go through my basic workflow with a few hints and tips as I go. I normally use Photo Mechanic to import, sort, caption, rename and export my files and Adobe Photoshop CC to convert RAW (Canon CR2 most of the time) files into the required format. The whole process is colour-managed and I do as much as I can in-camera to save myself time when editing. I work on either a MacBook Pro, a MacBook Air or a Mac Mini depending on where I am and what the job is. Anyway, let’s kick off…

Before I insert a card into the card reader I launch Photo Mechanic. This screen grab shows the “general” preferences for the application including what I want to happen when I load a memory card. I have checked the box “Open as contact sheet(s)” which means that as soon as the card goes in I see the images in a standard window. In the past I often used “show ingest dialogue” but I have found that ingesting every single frame doesn’t suit me and that it slows the whole process down drastically. Typically I only want between 25% and 35% of the images and so I go through them using the “tag” function (cmd T on a Mac or ctrl T on a PC) to identify those that I’m interested in or those which have unique content.

Once I’ve been through that card and tagged the images I want I use the “copy” function (cmd Y on the Mac and ctrl Y on a PC) and copy those tagged files to a new folder. I use a simple formula YYMMDD-jobname-RAW for those files and then repeat this process with every card used on that job. Photo Mechanic can be set to automatically open and update a new contact sheet with the copied files. I always eject the cards without deleting anything just in case there are problems during the process and put those cards to one side to be deleted later.

The preview and contact sheet windows are extremely easy ways to look at and select pictures. Once I have my first edit done I apply a generic caption using the Photo mechanic stationery pad (cmd I or ctrl I). At this point I’d like to mention two enormously useful features of Photo Mechanic (available on some other applications too).

The first is variables. These are simple ways of automatically adding information to your captions or filenames. Many are derived from the EXIF data applied in the camera. These include time, day and date as well as other shooting data. Some cameras allow you to set copyright information in the camera and others apply GPS location data too. Other variables might include camera serial numbers, original filenames as well as items that you can add yourself from pre-loaded drop-down menus. I have every county in the United Kingdom loaded as well as a large number of towns and cities and I also have some specific locations where I work regularly pre-loaded. By choosing a specific city from one drop-down menu you can use variables to add it to relevant other areas of the IPTC automatically. You can see some examples of variables in the caption below.

pm_stationery_pad

My main caption starts with {city}, {state}. {iptcday0} {iptcmonthname} {iptcyear4} which will then become something like Brighton, East Sussex. 12 December 2013 if I have all of the right information ready to go. If there are more details to add to the generic caption it is easy enough to do those in batches using the stationery pad.

Variables can also be used in the renaming of files.

This requires you to add the IPTC caption before you rename the files because using the {headline} variable automatically includes the headline you have used in the filename. I find this to be very useful and very good for saving time. In practice Photo Mechanic will sequentially rename 100 files in about ten seconds using this method.

The other really useful feature that Photo Mechanic has for helping with captions is code replacement. The idea is similar to variables except you create your won shortcuts. Sports photographers use this a lot and it saves a great deal of time. Imagine a football (that’s soccer to everyone in north America) team with 22 squad players – many of whom have unfamiliar and difficult to spell names. Using code replacement you can preload a text file with the teams before the game using shirt numbers. The England team, for example, would have numbers from EN01 to EN22 with the names of the players set against those numbers. Using code replacement you would type \EN08\ and the software would immediately recognise that as 8 Wayne Rooney or whatever you have set it to say. I use it for political figures so \dcam\ automatically becomes The Rt Hon David Cameron MP. I can add a second part to that if I so wish \pm\ would add Prime Minister.

I also use code replacement for shooting musicians and bands. It is really easy to create a text file with the names of all of the band members and then use the shortcuts to add the relevant people to each frame. You select the shortcuts yourself and the long versions yourself. Once you get the hang of code replacement, it becomes a central part of your workflow.

At this point I’ll often do a second tighter edit. I’ll keep all of the RAW files that I have copied over from the cards but only convert and send the best to the client. For some news jobs that is only 6-10 images and for other editorial assignments anything between a dozen and thirty. Some of the corporate jobs I shoot end up with a couple of hundred files and working on those proves the efficiency of this workflow because it is scaleable and repeatable.

Once I have my RAW (CR2 or RAF) images selected, captioned and renamed it is time to highlight them all and open them in Adobe Camera RAW in Adobe Photoshop. There are a number of great RAW conversion options out there and whether you use Photoshop, Lightroom, Aperture, Capture One or any of the others you need to make sure that the one you use doesn’t strip your carefully added caption information during the RAW conversion process.

This is what the Adobe camera RAW window looks like. You can select a number of images from the strip down the left hand side and apply the same adjustments to all of them. I don’t want to run a complete ACR tutorial here but I would like to mention the straighten, sharpen, crop and lens correction adjustments as well worth learning. Of course those are secondary to the basic correction options such as colour temperature and tint, exposure, contrast, highlight and shadows etc. I find that I rarely need to open an image into Photoshop itself simply because all of the things that I’d normally do to a picture can be done right here in Camera Raw. Every few frames I will highlight those that have been corrected but not yet saved and save them. A decent computer with enough RAM will happily save the adjusted RAW files into whatever format you choose in the background whilst you continue to work on the rest. Once I have hit the “save” button on the last files I then click on “done”. Most of the time I am saving files at their default size as high quality Jpegs with some sharpening into the same folder as the RAW files. Photo Mechanic then updates the folder to show the RAW and Jpeg files together (you can separate them if you wish to) with a thumbnail from the newly saved Jpeg.

One of the best improvements between Adobe Camera RAW in Photoshop CS6 and Photoshop CC is an improved and expanded “save” dialogue window. You now have the option to set a target size, target amount of compression and apply a set degree of sharpening. With modern cameras producing pictures of over 60 megabytes and many of my clients wanting their photographs to be considerably smaller than that I am now using the target size more and more. My default setting is 4800 pixels along the longest side and with a maximum compressed file of 3200 kilobytes.

Once I have my images all saved I return to Photo Mechanic and copy the Jpeg files into a new folder ready to send to the client. More and more that folder is a Dropbox one and I will give the link to the images to the client. For news jobs I can simply FTP the images (having saved them at a smaller size) and for some commercial clients that means burning the pictures to a DVD or CD. However they are delivered, the images are correctly sized, nicely prepared from the RAW files and properly captioned and renamed. All of this is done quickly and efficiently without damaging any originals.

When the urgency of the edit is over, I copy the files to a RAID drive in my office, to a portable drive that lives in my car and to a third drive which is away from my office ‘just in case’. I might then treat myself to a coffee…

Just because of the light

Back in April I posted a picture shot on the Fujifilm X20 just because I liked the light. Without wishing to make this regular thing, here is another one.

©Neil Turner, October 2013. The light reflecting off of Barclays Bank at Dusk.

Hope that you like it.

Monochrome and me

I was asked by a good client of mine to have a look at a set of black and white photographs that a new photographer had shot for them. They quite liked them but couldn’t see why they weren’t enthused by them because they fitted the brief. My answer was that if they had been in colour they’d have been seriously dull but that in black and white they were elevated to mediocre because black and white has impact. I tried to find the words to say that for monochrome to work really well you needed the light to contribute to the finished picture in an even more compelling way than it has to for good colour images. That wasn’t to say that great light doesn’t make for great colour pictures – far from it – but by this time my explanation was foundering and I was starting to sound less than coherent. At that point I cut my losses and simply said “to sum up, the light isn’t very interesting and without colour all you have is light and shade”. Wow… nailed it right at the end!

I drove home thinking about my own long and chequered history with shooting black and white: from the first frames I ever shot as a young kid through the exercises in light and shade, focal length and depth of field and movement that I did as a student to the hundreds of rolls I shot as an emerging professional photographer I have never been all that pleased with my ability to consistently shoot interesting black and white images – ones that I didn’t privately think would look better in colour.

Photographic heresy alert – I’m a better photographer in colour and so are 90% of my fellow photographers.
Photographic jealousy alert – I envy those who can just “see” in terms of black, white and shades of grey
Photographic honesty alert – I have decided to do something about it, 27+ years into my professional career

Thinking long and hard about monochrome and me has been an interesting experience. I’ve found myself examining the way images look through the viewfinder and asking whether the picture I’m about to take relies on colour, light, both or neither. Don’t get me wrong, I don’t have a clipboard or a mental checklist to hand – it’s just a momentary thought that pops up a few times on each job. I’m definitely making progress. I’ve been shooting a lot of events during the Bournemouth Arts By The Sea Festival over the last three weeks and on more than one occasion I knew that some of my pictures were destined to be monochrome, better in black and white.

©Neil Turner, September 2013. The vesry first frame I shot during the Bournemouth Arts By The Sea Festival 2013 - a man reading the programme a few minutes before it all started.

©Neil Turner, September 2013. The very first frame I shot during the Bournemouth Arts By The Sea Festival 2013 – a man reading the programme a few minutes before it all started.

©Neil Turner, October 2013. Mark Kermode playing bass with The Dodge Brothers at the Bournemouth Arts By The Sea Festival

©Neil Turner, September 2013. Violinist Jack Maguire warming up in his makeshift dressing room

It isn’t that I’ve never shot anything good in black and white it’s just that most of the time I wasn’t ‘seeing’ without colour. The market for black and white isn’t huge right now anyway and I haven’t had to develop myself in that direction. The funny thing is that it is the explosion of social media and sites like Instagram and EyeEm that have made me experiment more and, more importantly, it has been my love affair with the Fujifilm X20 that has pushed me into shooting pictures that bear little resemblance to the suff that I do for work – often monochrome fits that bill rather well.

Monochrome and Me… it’s been a long and weird relationship. I like to think that it is maturing nicely and that it is now entering something of a golden era. There’s still no money in it but that isn’t really the point.

©Neil Turner, September 2013. Pensioners walking out of the Pleasure Gardens, Bournemouth

Charity PR portrait

©Neil Turner, July 2013. The Victoria Education Centre & Sports College

Back in July I was commissioned by Livability to go to the Victoria Education Centre & Sports College to shoot a range of pictures for their in-house publications, websites and PR work. I’d worked on news events a couple of times with the charity before but this was the first time I was shooting this kind of job for them. The afternoon started in the horticulture department where a team of professionals and volunteers works with students and clients growing a range of plants for use around the college and for sale to visitors and the public.

The young man in this picture volunteered himself for this picture and he chose which of the several hundred plants he wanted to be photographed with which made my job rather easy. I found this railing in the woods behind the greenhouses and poly-tunnels (where the work gets done) for the portrait. I chose it because I liked the way that the light was coming through the mass of green foliage, because the rail was sturdy and a great height and because I could see the scope for lighting the foreground in balance with the lovely ambient light in the background.

The photograph that you see here is completely ‘as shot’ with no cropping, no white balance adjustments and only a very simple tweak of the shadows in Adobe Camera RAW from the Canon CR2 files from an EOS5D MkII.

I knew that I wanted to shoot with a relatively shallow depth of field so that the background was sufficiently blurred. I was able to get back a decent distance and so I decided to shoot on my 70-200 f2.8L IS Canon lens and to light the subject with my Elinchrom Ranger Quadra with a shoot-through white 100cm umbrella. Once I had everything set up:

The flash was just under two metres away from the subject
About 30 degrees from the axis of the lens and ten degrees above his eye-line
A quick Custom white balance using the Lastolite EzyBalance grey card
It quickly became obvious that shooting at f2.8 or even f4 wasn’t really going to work – I wanted to have the whole plant in focus as well as my subject and then have the whole background as far out of focus as possible.
I shot a few test frames and looked at them on the LCD screen before opting for a third of a stop wider than f8 (f7.1 according to the EXIF data) and a balancing shutter speed of 1/80th on 200 ISO.

This gave me the lighting balance that I wanted and the depth of field was as good a compromise as I could get. These shoots are always a mass of compromises and that’s one of the biggest lessons that I try to teach when doing seminars and workshops.

I often get asked about the time it takes to shoot these kinds of pictures and the answer in this case was from the moment I unzipped the bag with the light stands in to shooting the first meaningful frame was just over four minutes. I then had another three minutes before other people were demanding the subject’s attention and it took a final three minutes to pack the kit away again – a nice round ten minutes from start to finish. That’s nowhere near being a record but it was comfortable for me and the subject and it really helps that the client liked the results.

Back when I first started to use portable lighting in this way I used to have a Lumedyne head already on a stand in a sling bag with a pack already connected and used a simple umbrella with Pocket Wizard triggers. I used to boast that my kit was not only lightweight but well planned and that I could be ready to shoot in under forty-five seconds from the time I touched the zip on the bag. When I did seminars and talks I’d even get people to time me getting the kit out and regularly beat forty-seconds. These days I’m a bit slower and I carry a bit more kit (I’m also a fair bit older by the way) and so a three minute set-up and break-down time is pretty good (three and a half minutes if there’s a softbox involved). It means that even if your subject is watching you, they don’t really get the chance to get bored waiting.

The rest of the day was fun and the other highlights were the students playing Boccia (a sport that I hadn’t encountered before last year’s Paralympics), one young woman showing off her excellent art and spending time with younger students and their rather docile rabbits.

Five years of freelancing

It’s quite hard to believe that I’m celebrating five years of freelancing this week. I hinted at it when I wrote about anniversaries a couple of weeks ago and I thought that it might be a good time to think about how things have gone and how things are going.

The first thing that comes to mind is that I still adore being a photographer. I hope that anyone who has read any of my blog posts since 1999 would have worked that out for themselves but I wanted to get that in first just in case anyone is in any doubt.

The second thing is that the timing of my move into self-employment couldn’t possibly have been worse: the economic meltdown in much of the developed world was pretty much at its zenith in September 2008 and I’m pretty sure that life would have been considerably easier had I left the staff job a couple of years earlier. That’s life.

Thirdly I want to mention the way that our industry works. Every photographer, picture editor and buyer of photography will tell you about a golden era. I really think that no such thing actually existed. That’s not quite right; I think that the invention of photography spurred a “silver” era which is still in progress and that there may have been a few golden spikes in that time. The industry has been in a constant state of change for well over a hundred years and it will continue to react to social and technological changes as long as the need for imagery exists.

So how has the last five years actually been for me? Ups and downs, feast and famine, peaks and troughs are all phrases that readily come to mind. One week I might work one day and the next I have four or even five days work. Sometimes it’s all editorial and others it’s all corporate. I’ve calculated that I’ve made 88% of my income taking pictures and the other 12% either writing about photography, teaching it or doing some consultancy work. I’ve learned the importance of having a portfolio ready to go and I have recently spent a lot of time getting my online presence to work smarter for me.

I suspect that none of the above is new to you and that none of it comes as a surprise. To be honest, I am pretty content with my new life and the only things I actually miss about being a staff photographer are:

I now have to buy my own car and camera gear
I have to do my own paperwork
I’m no longer an integral part of a big team.

The variety of assignments has been great, the travel has been interesting and getting to spend a lot more time at home has been wonderful. My hair has lightened to an even lighter grey but that is probably more to do with age than stress and I now have to wear glasses a bit more often than I did but that’s probably due to my age as well.

I’m not the only one who has made the move from staff to freelance and I’m certainly not the only one who did so due to newspapers and magazines reorganising and doing away with staffers. There was a discussion a few days ago about the pros and cons of being freelance and the general consensus was that it suits some people more than it suits others. I miss the team, I miss shooting every single day and I’d love to have someone there to buy me some new gear but apart from that I’m looking forward with child-like excitement about what comes next.

Neil Turner Photographer, the Facebook page

Big soft light on the cheap

This technique example was originally posted on the ‘pre-blog’ in January 2009

A lot of portrait photography is done with large soft boxes or large umbrellas. The point there being that large light sources give a certain type of soft light that is reasonably flattering, nicely even and pretty good to work with. Bouncing a flash off of a big white wall gives a very similar effect to a large soft box which makes a big pale wall on location a very useful thing.

Shooting this portrait of a couple who met and fell in love in later life gave me a few challenges. The picture editor wanted them to be photographed on the beach in my home town of Bournemouth but the weather forecast for the late November morning wasn’t too promising. Having spoken to the couple we decided to head for a location which offered us plenty of parking right near the beach front as well as wide open expanses of sand. The plan was to shoot on the beach and head for one of the local cafes if the rain came. The same stretch of beach also has some covered seating areas, which were to prove very useful.

We started off shooting on the sand but moved pretty quickly under the covered area that you can see to the left. It was out of the wind and out of the rain that was looking likely. The theme for the picture was to be mildly romantic and the strong arch was likely to be useful.

I was shooting with a Canon EOS 50D and 16-35, 24-70 and 70-200 f2.8 L lenses. The lighting was a Lumedyne 200 watt/second pack and Signature head triggered with a pair of Pocket Wizards. The back wall of the covered area was painted with a very pale cream/lemon colour so I decided to bounce the flash off of it.

I mentioned above that the effect is similar to a large soft box and the area of wall illuminated by the flash was about four square metres (a little over ten square feet) which is a big soft light by anyone’s standard.

Looking at the brilliant LCD on the back of the camera after a couple of test shots, it was obvious that the colour of the wall was a little more yellow than was apparent to the naked eye. I shot a frame with a piece of white paper in the man’s hand so that I could do a custom white balance. The net effect of this was to send the daylight behind them and any areas lit by the ambient a little blue – not an unpleasant effect.It was clear that they were enjoying being photographed and were happy to indulge my usual technique of playing around with lenses, compositions, exposures and lighting positions.

I was trying to shoot with a wide lens under the cover and the shot that you see above was taken with my 16-35 f2.8L right at the 16mm end. I usually try to shoot at 200 ISO and the meter reading for the sand and sea behind the couple was 1/125th of a second at f5.6. I altered the output on the flash to give me f5.6 on the couple and changed the shutter speed to 1/180th to marginally underexpose the background. The available light reading on the couple would have been 1/30th at f5.6 so they were lit exclusively by the flash. I shot a lot of different images with similar compositions before changing over to a 70-200 f2.8L IS lens.

I moved my subjects so that they were leaning in the entrance just as the light outside was getting a bit better. By the time I shot the image below the shutter speed was up to 1/250th of a second but not really underexposing at all.

The ambient light was starting to affect the man’s head and you can see that he has a gentle blue highlight on top of his head. The light balance was just right for about two or three minutes before the ambient became brighter and I had to increase the power on the flash to maintain the balance.

After a few dozen frames we moved back onto the beach where we shot several more ideas. The magazine eventually ran a picture shot on the beach as the day turned brighter and it came towards midday. In the two pictures shown above I am looking almost due south where the midday sun would be. The second picture was taken only 45 minutes before noon and so the reasonably heavy cloud was a real help to make this picture work.

The whole shoot took a little over an hour and the edit took about the same amount of time before I sent the magazine around forty pictures.

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