photography

Customers Vs Clients
© Neil Turner, July 2013. Fisherman's Walk, Bournemouth.

© Neil Turner, July 2013. Fisherman’s Walk, Bournemouth.

Today is my first proper day back at work since a long overdue holiday. I will write a little more about our time away when I do a further Fujifilm x20 update but in the mean time I am writing a few new lesson plans for my next bout of teaching. The first one that I decided to tackle was about business or, more specifically, the business of editorial and corporate photography. Every single colleague who works in these areas handles their business lives differently but there are a few basic truths that are there for everyone.

What is the difference between a customer and a client?

It’s subtle but it’s important to be able to differentiate between the two, no matter what business you are in. A customer is someone who buys your wares or services. When you go into Tescos or Wal Mart (depending where in the world you are) you pick up a few items, stick them into a basket and pay for them before leaving. You are one of a few thousand people who will do much the same thing in that store on that day. You are, or were, a customer. As a professional photographer I might pick up the odd customer but I don’t have a shop and I don’t get much “passing traffic”.

What I need is clients. A client works with you on a regular basis and there is a definable business relationship between you. They do far more than dropping a print or a JPEG file into a basket. There are, obviously, business models in the photography industry that work exactly that way but it would be tough and rather less than fulfilling if I were to think of the people who pay me merely as ‘customers’. A client needs to nurtured, convinced that they are buying the right services and looked after. I might have twenty clients at any given time and everyone who I deal with is a potential client and not just a customer.

In the field of photography that I love working in long-term symbiotic relationships are what I need. I am happy to say that I first worked with one of my current clients in 1987 and that my next three assignments are all for clients I have had for at least four years. I have a few jobs booked between now and Christmas that have become annual fixtures in the diary and that is a great feeling: clients who come back time-after-time. It’s funny though because whilst shooting a job for a new client a couple of weeks ago I acquired a customer. A corporate executive that I was shooting a portrait of wants to buy a print from the session. I don’t think that he will ever become a client (although I’d love to have his company as one) but he makes a rather useful customer.

So, what is the difference between a customer and a client? Let’s try this;

A customer is someone with whom you trade whereas a client is someone with whom you work.

If you have a definition that would be better in the context of editorial and corporate photography, I’d be very happy to hear it

Big soft light on the cheap

This technique example was originally posted on the ‘pre-blog’ in January 2009

A lot of portrait photography is done with large soft boxes or large umbrellas. The point there being that large light sources give a certain type of soft light that is reasonably flattering, nicely even and pretty good to work with. Bouncing a flash off of a big white wall gives a very similar effect to a large soft box which makes a big pale wall on location a very useful thing.

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©Neil Turner, November 2008. Bournemouth, Dorset.

Shooting this portrait of a couple who met and fell in love in later life gave me a few challenges. The picture editor wanted them to be photographed on the beach in my home town of Bournemouth but the weather forecast for the late November morning wasn’t too promising. Having spoken to the couple we decided to head for a location which offered us plenty of parking right near the beach front as well as wide open expanses of sand. The plan was to shoot on the beach and head for one of the local cafes if the rain came. The same stretch of beach also has some covered seating areas, which were to prove very useful.

We started off shooting on the sand but moved pretty quickly under the covered area that you can see to the left. It was out of the wind and out of the rain that was looking likely. The theme for the picture was to be mildly romantic and the strong arch was likely to be useful.

I was shooting with a Canon EOS 50D and 16-35, 24-70 and 70-200 f2.8 L lenses. The lighting was a Lumedyne 200 watt/second pack and Signature head triggered with a pair of Pocket Wizards. The back wall of the covered area was painted with a very pale cream/lemon colour so I decided to bounce the flash off of it.

I mentioned above that the effect is similar to a large soft box and the area of wall illuminated by the flash was about four square metres (a little over ten square feet) which is a big soft light by anyone’s standard.

Looking at the brilliant LCD on the back of the camera after a couple of test shots, it was obvious that the colour of the wall was a little more yellow than was apparent to the naked eye. I shot a frame with a piece of white paper in the man’s hand so that I could do a custom white balance. The net effect of this was to send the daylight behind them and any areas lit by the ambient a little blue – not an unpleasant effect.It was clear that they were enjoying being photographed and were happy to indulge my usual technique of playing around with lenses, compositions, exposures and lighting positions.

I was trying to shoot with a wide lens under the cover and the shot that you see above was taken with my 16-35 f2.8L right at the 16mm end. I usually try to shoot at 200 ISO and the meter reading for the sand and sea behind the couple was 1/125th of a second at f5.6. I altered the output on the flash to give me f5.6 on the couple and changed the shutter speed to 1/180th to marginally underexpose the background. The available light reading on the couple would have been 1/30th at f5.6 so they were lit exclusively by the flash. I shot a lot of different images with similar compositions before changing over to a 70-200 f2.8L IS lens.

I moved my subjects so that they were leaning in the entrance just as the light outside was getting a bit better. By the time I shot the image below the shutter speed was up to 1/250th of a second but not really underexposing at all.

©Neil Turner

©Neil Turner, November 2008. Bournemouth, Dorset.

The ambient light was starting to affect the man’s head and you can see that he has a gentle blue highlight on top of his head. The light balance was just right for about two or three minutes before the ambient became brighter and I had to increase the power on the flash to maintain the balance.

After a few dozen frames we moved back onto the beach where we shot several more ideas. The magazine eventually ran a picture shot on the beach as the day turned brighter and it came towards midday. In the two pictures shown above I am looking almost due south where the midday sun would be. The second picture was taken only 45 minutes before noon and so the reasonably heavy cloud was a real help to make this picture work.

The whole shoot took a little over an hour and the edit took about the same amount of time before I sent the magazine around forty pictures.

Anniversaries
©TSL. July 2004. Nine years ago this week Canon delivered my first EOS1D MkII. I shot for the first time with it on a job where staff were using acupuncture in a Sussex school to help boys with their behaviour.

©TSL. July 2004. Nine years ago this week Canon delivered my first EOS1D MkII. I shot for the first time with it on a job where staff were using acupuncture in a Sussex school to help boys with their behaviour.

I woke up this morning to the headline news that it was Nelson Mandela’s 95th birthday. It is also my next-door-neighbour’s 50th birthday and my nephew’s partner is having her birthday celebration this evening as well. I started to think about things that had happened on (or near) this day over time in my life and I came up with a few:

  • 18th July 2012: I was working as a member of the Photo Operations team at the London 2012 Olympic and Paralympic games. I have written before about just how exciting, tiring, inspiring and memorable it was but with the first anniversary athletics event about to happen those memories are coming back as strongly as ever.
  • 18th July 2011: I was coming to the end of the very first cycle of the NCTJ Photojournalism course that I help to teach at Up To Speed in Bournemouth whilst shooting a wide range of both editorial and corporate commissions. That was also an exciting time but for very different reasons.
  • 18th July 2010: I was shooting mostly corporate photography and things were starting to go quiet for the summer months. Really quiet as it turned out.
  • 18th July 2008: I was still employed as a staff photographer at TSL and I spent the day shooting a lovely set of pictures at a school in Hertfordshire that had spent a small fortune making their new building and the grounds as environmentally friendly as possible. I was still unaware that two weeks later I’d be called into a meeting with the Editor and the HR Director to be told that they were making me redundant.
  • 18th July 2003: I had been using my Canon ESO1D cameras for over a year and I was in love. The CRW file format was something of a revaluation and I really enjoyed using it.
  • 18th July 1999: http://www.dg28.com had just been born – I started to publish samples of my work and a few bits of technique advice on my own website for the first time.
  • 18th July 1997: I was starting to experiment with borrowed and rented digital cameras before getting my own DCS520 in late October 1998.
  • 18th July 1995: A month previously I got my own scanner (Kodak RFS2035) and Mac laptop (Powerbook 160c) with Photoshop (v2.5) and began the long journey to digitisation
  • 18th July 1994: Having become a staff photographer at The Times Supplements in January 1994 I had just swapped from shooting with Nikon F4s to Canon EOS1n cameras.
  • 18th July 1993: Life was fun, fast and decidedly unpredictable. One day I would be shooting for a newspaper and the next it was a glossy magazine. On the third day it might be a PR job and you could lay money down that every week would be different from the last. I was shooting with a mixture of Nikon F4, F801 and FM2 cameras as well as having Leica M6s. Some days it would be black and white and some days it would be colour transparency. Some days I’d be using lights and others required nothing more than a fast lens.
  • 18th July 1983: I was working for Jessops when they only had five shops, offered great deals and great service and everyone knew the Jessop family. I was using Olympus OM1n cameras at the time and had acquired an awesome 35mm f2 Zuiko lens.

My career has (so far) failed to stand still for more than a couple of years. Technology changes, my employment status changes and I change. All of that adds up to excitement and that triggers a feeling of keeping it fresh. My style constantly evolves and the client base also evolves. A lot of my colleagues spend a lot of time bemoaning the disappearance of the ‘good old days’ and I am also prone to a bit of nostalgia but we are where we are and just under five years ago I wrote this line:

“It’s an exciting time to be a photographer with new challenges being presented every month and I am on record as saying that I am a very lucky man to be doing what I do.”

Today I’m shooting a nice mixture of editorial and corporate work as well as doing some teaching, writing and consultancy. I spend a lot more time on the beach and I’m constantly looking forward to the next exciting development… whatever that turns out to be!

The Press Photographer’s Year

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I always have a look at who has won various competitions and I’m always interested to see what the judges go for. Most competitions leave me a little cold but The Press Photographer’s Year is different. Well thought out categories, independently judged (I have to say that, I’ve been on the Jury twice myself) and backed by The BPPA I have always been part jealous and part proud of the winners. Jealous because I never seem to win anything and proud because I can call most of the winners my colleagues and friends

Press photography has a tough time in the UK. It’s undervalued by the publishers and misunderstood by a lot of the public. This year’s batch of winning and selected images will go on show at The Royal National Theatre next Saturday the 6th of July for seven weeks where it will be seen by a huge number of people who wouldn’t necessarily go to a photography exhibition. Please take some time to look at the winners’ slide show on The PPY website and please try to make some time to go to the exhibition and see for yourself just how good the work that these guys produce on a daily basis is.

So, congratulations to Adrian Dennis of AFP, Jack Hill of The Times and all of the other winners and thank you to Diageo for supporting this great project. Maybe next year I’ll actually enter!

Fujifilm X20 – a summary of my thoughts
©Neil Turner, May 2013. Mudeford Spit, Dorset

©Neil Turner, May 2013. Mudeford Spit, Dorset

Just over five weeks after taking delivery of my Fujifilm X20 I’m sitting here trying to gather my thoughts and opinions about this intriguing little camera. It is far from perfect and it doesn’t fulfil all of the requirements that I thought that I had when I bought it. In several areas its performance is below par and working with the RAW files is not as easy as it could or should be. All of that having been said, it has become my constant companion almost everywhere I go and I still find myself adoring using it.

Put simply, there’s something about this camera that you’d struggle to put your finger on but that makes taking pictures with it an absolute pleasure. A couple of weeks ago I posted my first update about the X20 and my experiences using it. I tried to summarise the good and the bad points of the camera. You probably won’t be surprised to find out that my opinions have barely changed:

  • The video is still a pain to use and a bigger pain to import and edit.
  • The high ISO performance is still no better than any other camera with a small chip – awful.
  • The RAW file format .raf is not particularly easy to work with and the screen resolution previews in Adobe Camera RAW are worse than slow to generate.
  • The battery life has graduated to awful from appalling now that I have the menus set up better. I have twice got through two batteries in a single day.
  • The build quality of the battery clip is still suspect.

In fact I could have just cut and paste what I wrote back in April with the slight change that the battery life is marginally less awful than first thought. So those are the negatives. What about the positives? You’ll probably have guessed that they have barely changed either. Colours, tonal range, handling and the sheer joy of using it are all very positive comments that I made before and would support still.

©Neil Turner, May 2013. Mudeford Spit, Dorset

©Neil Turner, May 2013. Mudeford Spit, Dorset

I guess that I will never make it as a camera reviewer. The thought of shooting test charts and ISO range comparisons fill me with dread. In a digital world where figures and absolute measurements are the lifeblood of so many websites you should definitely go to DPReview if you want the numbers laid out and explained.

As someone who owns and uses some of the finest DSLR cameras ever made on a daily basis I want something very different from my compact ‘walkabout’ camera. I make the vast majority of my income from taking pictures and I make the rest from teaching, writing and consulting about photography. For me to want to go out and just take pictures for the joy of it, the camera has to be fun to use. And it is on that simple point that Fujifilm are getting it so completely right with their x-series range. The X100 was a great start and the X10 was a brilliant companion. Since then we’ve had the X Pro1, the XE1, X100s and this X20 to enjoy. The single factor that unites all of these cameras is the pleasure you can take from using them when you spend so much time using other (better?) cameras.

That brings me to the next point. There’s no way that I’d use the X20 instead of a Canon EOS5D MkII or MkIII for a normal assignment but on my own time, taking pictures for pleasure and for the family the Fujifilm X20 is wonderful. It will be beaten at some point and it remains true that it isn’t the best compact  in terms of image quality, speed, flexibility or any of a dozen other quantifiable factors. I propose to introduce a new scale based on the likelihood that you’ll actually bother to take the camera out and use it willingly and with a smile on your face. On that measure, and that measure alone, the Fujifilm gets a perfect ten. Right now, I’m off to the shops to get my morning paper; on foot and with my X20 over my shoulder…

©Neil Turner, May 2013. Stourhead, Somerset.

©Neil Turner, May 2013. Stourhead, Somerset.

Final footnote… I was disappointed with the built-in flash and so I decided to buy a small hot-shoe unit to supplement it. I found that one online retailer was selling the Fujifilm EF20 flash that was designed for the X series cameras at under £90.00 and so I bought it. Not a bad investment; I’ve used it quite a bit and it makes a lot of sense to have it because it fits into a pocket without too much difficulty and even has a limited bounce facility. I’ll try to post something cool shot with it soon.

No such thing as professional?

yahoo_screen

Yahoo’s CEO Marissa Meyer made a stupid remark yesterday whilst announcing a complete overhaul of their Flickr photo-sharing website service. She actually said was that “…there’s really no such thing as professional photographers anymore”. Like many people who used to think that they were professional photographers I became very angry.

What I’d love to happen next is to get commissioned to shoot her portrait for a major newspaper or magazine and to prove her wrong. That’s unlikely to happen, which is a shame. Within a few hours of hearing what she had said I had deleted my Flickr account and let my Twitter followers know that I had done it and why I had done it.

Did Ms Meyer really mean to upset hundreds of thousands of hard-working professionals? Does she really think that our profession has ceased to exist? I suspect that what actually happened is that she made her remark with the subtlest of hints of humour in her voice in order to promote her company’s new-look product. I doubt that it has done too much harm but why do corporates continually keep doing this kind of thing? Gerald Ratner famously compared his company’s gold jewellery to  a prawn sandwich wiping millions of pounds off of its share value and ultimately leading to his downfall. Time after time people at the top who believe their own hype and who think that they can be funny in order to sell their products make this same mistake.

Flickr’s owners won’t apologise. They have sought to make light of her remark because it was ‘light-hearted’ – or at least it was light-hearted in her mind. At a time when the value of photography is, in many ways, at an all-time low the owner of one of the biggest sites based on photography has unwittingly reinforced that perception. Stupid and un-thinking throw-away remarks do damage in ways that only become apparent over time

My business model isn’t based on Flickr. I had about thirty folio images up there simply because it probably pays to have a presence on all of the social media sites. I have probably shot myself in the foot by deleting my account but anger leads to gesture and the biggest gesture that I could make was to leave Flickr.

The point that I really want to make here is that photography does have value. Good photography is, in fact, invaluable. Maybe if the Board of Yahoo realised that they’d actually get their CEO to apologise.

Location flash workshop – June 22nd

for_the_blog

For anyone who remembers that far back, my dg28.com website started out as a vehicle for me to post updates about the work that I was doing along with some technique examples that I rather pompously called “photographer education”. Well, that was in 1999 and a couple of years later I started doing occasional workshops and lectures about my use of portable flash on location. I have done a lot of talks over the years but, because of my commitments at the London Olympic and Paralympic Games I didn’t take part in any workshops last summer. That is about to change.

In conjunction with the team at Up To Speed we are going to be running a lecture and workshop on Saturday 22nd of June right here in my hometown of Bournemouth. There are two options for anyone wanting to come along: there’s a half day morning session which will be classroom based where we will explore some theory, go through some of the basic techniques and generally talk the talk. For anyone wanting to make it a full day (smaller number of places) we then go off to a nearby park for the afternoon and put some of what we have discussed into practice with a model and some of my gear. You can bring your own kit as well if you want to get better acquainted with what you use – your choice.

  • Morning only  £80.00 inc VAT
  • Full day  £120.00 inc VAT
  • Some group discounts are available
  • Discounts for members of The BPPA and NUJ

I’m happy to answer any questions that you might have or you can get in touch with Up To Speed on 0800 121 6818 or by email rcarr@uptospeedjournalism.co.uk

No two workshops are alike because we can never know what the British weather is going to give us; the good news is that cloudy days are just as much fun as shooting against the sun. The workshop is aimed at three groups:

  • Professionals wanting to develop their skills
  • Serious amateurs who want to get more from their passion
  • Photography students wanting to supplement their knowledge

I hope that this will be the first of many that we run in Bournemouth. Remember that you can always dump the rest of the family off on one of our rather good beaches and join them for the last swim of the day…

The light in the garden

I don’t do this very often but, given that so many people are interested in the Fujifilm X20, I thought that I’d share a picture that I took yesterday ‘just for the fun of it’. No story, no real importance – just a bit of fun…

©Neil Turner April 2013. The light in our garden yesterday afternoon.

©Neil Turner April 2013. The light in our garden yesterday afternoon.

This was shot as a RAW file and converted with almost no help using Adobe Camera RAW in Photoshop CS6. The camera was in programme mode (yeah I know!) and handled the exposure remarkably well.

1/800 sec;   f/5.0;   ISO 100