photography

The term photographer is no longer enough

Just under two years ago I wrote about the definition of the word ‘photographer’ and about how everyone is one these days. I have become more and more interested in the definition and I have come up with the following question:

Can you use the word ‘photographer’ in isolation any more?

What I’m asking there is whether there is anyone out there whose work, hobby or pastime is sufficiently vague that you can just say photographer? I’m probably not the best example but I have my permission to talk about me so here goes; I use a combination of editorial, corporate, press, documentary, portrait, features, PR and commercial in front of the word photographer depending on what I’m shooting, who I’m talking to and where I am. I also use photojournalist from time to time but never ‘just’ photographer without qualifying it.

This got me thinking a bit further. When I teach photography I often compare it to driving. I talk about when you first got behind the wheel of a car and had to think hard about which pedal was which and where the gears were and how some of this was already there because we had been passengers for the preceding 17 years of our lives and we had probably driven go-karts and played computer driving games. The same goes for becoming a photographer. Handling the camera takes a lot of thought at first but it becomes second nature after a while and 99% of us had already been in pictures, used a simple point and shoot as well as doing drawings and getting the basics of composition.

This lead to the thought about the similarities between the word photographer and the word driver. Rarely do you hear ‘driver’ without something more specific in front of it – bus driver, lorry driver, train driver or racing driver amongst many others. I have to wonder whether this is just a natural human need for more information or a desire to stick people and what they do into convenient boxes. I am certain that there are a lot of photographers out there who would rail against being pegged as one kind of photographer and I’m equally certain that there are probably an equal number who would delight in being thought of as completely specialised. Of course there is a group in the middle like me whose descriptor changes on a daily or even hourly basis.

I find it quite amusing when I come across photographers who latch on to genres of photography that either make no sense or that are deliberately elitist or confusing to anyone other than the ‘in-crowd’. I have mentioned my dislike of ‘wedding photojournalism’ before. It is perfectly descriptive but it makes no sense. Wedding photographers are hired by the family or the couple getting married and, no matter what style they shoot in, they are not in any real way acting as journalists using photographs. What they are is wedding photographers using a photojournalistic style. It’s too late to reign it back though. Language is a dynamic and moveable thing and the word photojournalism has already become something different in this context.

When I was first thinking about how I was going to write this post I had just shot a whole series of photographs at a large secondary school where there was a rule that the academic staff were “teachers first and subject specialists second” which meant that nobody working there was a Geography Teacher or a History Teacher or even an English Teacher but were instead a Teacher of Geography or a Teacher of History or a Teacher of English. I spent a while trying to see if I could make that idea work for photography – the idea that we were photographers first and specialists second. Who would prefer to be called a “Photographer of Fashion” or a “Photographer of Sports”? Those work but “Photographer of Portraits” and “Photographer of Corporate (stuff)” don’t really do it for me.

At a dinner party recently I was asked by someone that I’d never met before the obvious “so what do you do?” question. I answered “Editorial & Corporate Photographer” and got a blank look back. The gentleman was an intelligent chap and a local government official but he had to ask me to dissect what an editorial and corporate photographer was. By the end of the conversation I realised that it would have been easier to say “self-employed photographer” and give him the option of digging deeper – so that’s my new tactic at dinner parties.

That incident, the thoughts about teachers and drivers and my general confusion about explaining who I am and what I do have left me pretty much back at the start of this mildly philosophical blog: Each and every time you need to define yourself as a photographer you need to select the appropriate descriptors and adjectives for that particular context. There doesn’t appear to be a solution to this problem that I can see.

I need to go and prepare for tomorrow’s session where, if I were to use my driving analogy, I’m going to be the driving instructor. I suspect that the comparison between photography and driving has many miles to run…

Eye-Fi card workflow

eye-fi_cards When I was rounding up 2013 I mentioned that I had a lot of success using an Eye-Fi card to wirelessly transmit pictures from my cameras (Canon EOS5D MkIII and Fujifilm X20) to either my iPhone, iPad or laptop where I can do a quick edit and caption before sending them to clients. Inevitably I got a couple of emails using the “ask me anything” feature of this blog asking me to describe my workflow. It is similar between an EOS5D MkIII and the Fujifilm X20 except that the former has twin card slots (one CF compact flash and one SD secure digital) whereas the latter only has the SD slot. I like to shoot RAW which means that in the X20 I have to do an in-camera RAW conversion to create a Jpeg to send out. I have two cards (shown left) – an Eye-Fi branded 8Gb Pro X2 and a Sandisk branded 4Gb one. In practice, they both do much the same job but the orange Eye-Fi one has more options should you want to work differently. Without further ado, here is how it all works on the Canon…

Getting the the settings on the card, your camera and your phone/tablet/computer right is the key to getting everything working well:

  1. Setting up the Eye-Fi card. When you get the card it should come with an SD card reader and by far the best way to set things up is to use that reader to load the card into a computer. There are lots of options that will appear once you have loaded the supplied “Eye-Fi Centre” application. This workflow is all about working in what the manufacturer calls “direct mode”. I choose to only transfer the files I want to my iPhone and so on the card I have selected “Selective Transfer” via the Eye-Fi Centre application. This means that only images that I have protected in the camera menu get transferred. On the Canon I have assigned the “rate” button to protect images for speed. It is also useful to add a couple of wifi networks and to define which file formats to transfer using the application whilst the card is in the computer because it isn’t possible to alter some settings once the card is in the camera. This whole process takes a few minutes and if you get it right, the whole thing test a lot easier from here on in.eye-fi_screenshot
  2. Setting up the camera. In the EOS5D MkIII menu there are three things that I’d recommend you do. The first is to assign the “rate” button to protect selected images. The second is to get the camera to write RAW files to the CF card and medium size Jpegs to the SD (Eye-Fi) card. Finally, you need to enable Eye-Fi transfer from the camera menu. This way you can use the review function with card 2 (the SD slot) and then every time you protect an image written to the Eye-Fi card it will automatically look to transfer that file to the device you have nominated.
    eos_screens
  3. The receiving device. I use an iPhone and an iPad and the whole process is eventually controlled by the free app that Eye-Fi make available through the Apple App Store. There are equally useful apps available for Android powered devices and the functionality is pretty much identical. Apart from loading the app the only other thing you have to do is to download and authorise a small change to your wifi settings on your phone which simply installs the settings for the direct mode to work. Once you launch the app you get an opening window which then gives way to the gallery window which in turn tells you what is happening about transfers. Below you can see the card paring screen and the gallery screen.eye_fi_phone
  4. Editing your pictures. Once you have the image on your phone or tablet you can then use the apps of your choice to edit and caption your image before shifting them on. My personal favourite is Photogene4 which has some good image options such as clarity, contrast, saturation, straighten, crop, sharpen and the ability to add IPTC captions – including defaults such as the EXIF time day and date as well as any pre-loaded captions and copyright information. I find that it’s a good idea to write some generic captions using Apple’s Notes app and then copy and paste them into Photogene4. The app also has the option to upload to a wide range of sharing sites as well as to email and ransomer images to FTP servers – making it really useful for work.photogene
    From shooting a frame to having it uploaded to my own FTP server normally takes twenty to thirty seconds if there is a good phone signal and the various uses that I’ve found for this rapid upload range from offering images to people I’ve photographed to providing almost instant pictures for corporate clients to use for their Facebook, Instagram and Twitter feeds at events. This is a very versatile piece of kit and I haven’t even come close to describing everything that it can do. I like the way that this workflow actually does flow and I love the effect that it has had on a couple of clients who really appreciate what it offers them. My first Eye-Fi card was £24.99 including VAT – possibly the best investment that I’ve ever made!

So here it is… merry Christmas

©Neil Turner, 2013.

©Neil Turner, 2013.

Well today is my last day at the coal face until the new year (unless there’s interesting work and money on offer). Thinking back on the way work has been in 2013, it’s been a funny old year – but I could say that about any one of the last six or seven. Yet again I don’t have any pictures worth entering into competitions but that doesn’t mean that I’m not proud of a lot of the pictures I’ve taken and it certainly doesn’t mean that I haven’t had a lot of fun in the process. There are a few 2014 pictures already in my on-line and hard copy portfolios and my corporate book has had a pretty good year.

I’ve been sticking pictures onto EyeEm and enjoying the work of others on the same platform. I’ve even started to repost some of those images on my Facebook page which is slowly getting more ‘likes’.

Apart from shooting pictures my year has had a lot of great teaching moments and I’m looking forward to returning to the chalk face for one day a week between the new year and Easter.

Blogging has been rewarding and I’ve written a few posts that have been seen by thousands right around the world as well as a few more that only myself and a few regular readers have seen. The highlight of my blogging year was when I wrote about “Photographer B” – a post that was shared and tweeted about more than any other for quite a while. I hope that it made a few people think about what is happening in the world of professional photography.

I tried to resist the temptation of handing out a few awards (no cash, no trophy, just kudos) so, in no particular order here they are:

Best new piece of kit acquired: The EyeFi Prox2 SD card – for transmitting images to my phone, iPad or computer direct from my cameras. The runner-up is the iPhone 5S and an honourable mention goes to the Lithium ion batteries on the Elinchrom Ranger Quadra.

Best piece of old kit: First place goes to my Canon 70-200 f2.8L IS lens. It is 11 years old and just as sharp as ever thanks to one of my other winners. Runner-up is the Elinchrom Ranger Quadra.

Favourite supplier: For the work they’ve done on my gear, for supplying new kit at superb prices and for being some of the nicest people I’ve ever met this award goes to Fixation. I have two runners-up – The Flash Centre and Castle Cameras both of whom treat me very well even though I hardly ever spend any money with them!

Favourite piece of software: For the tenth consecutive year, it has to be Photo Mechanic because it makes my workflow and therefore my working life better. The runner up is Photogene4 on the iOS operating system.

Favourite client: Picking one out of the bunch would be unfair – I would like to say a public ‘thank you” to everyone who has used my services this year and it is heartening to be able to say that I haven’t suffered a single problem of non-paying during 2013.

Unsung hero award: For making great kit that just does its job day after day and week after week I’d like to recognise the contribution that Timberland footwear makes to my working life. I wrote about the photographer and their uniform quite a while ago and nothing has changed.

Happily, I don’t have a crystal ball. If I owned one I’d spend far too much time looking forward and not enough time in the moment and certainly a lot less time trying to perfect the ‘decisive moment’. 2014 promises many things – new cameras, better computers, upgraded software and the ever-present pressure to create more pictures, faster and for less money. It feels as if our industry has lost far too many characters and heroes this year. The list is long and distinguished and I hope that each and every one of them rests in peace.

So that’s it… the 2013 working year is as good as over and all that’s left to say is thanks to everyone who has read and supported this blog, thank you to all of my colleagues and friends who have helped make 2013 memorable and thank you to my lovely wife for her amazing support.

Revisiting my workflow

It is impossible to work digitally without having some sort of workflow. Most are a bit better than adequate, some are good and some are blindingly awful. I think that it is important to have a look at the way you do things every once in a while to make sure that yours is as good as it can be and achieves the four goals of being;

  • Efficient in terms of both time and memory
  • Repeatable so that the purely functional bits can be done almost on auto-pilot
  • Non destructive so that you don’t lose valuable RAW files or save changes to Jpegs shot in camera
  • Able to be short-cut for jobs where time is even more of an issue

I’ve written about my workflow before and I often teach workshops based on the “photographer’s twelve step plan” – a process with 12 distinct stages from camera to client including backing up and having a coffee! In this blog post I’m simply going to go through my basic workflow with a few hints and tips as I go. I normally use Photo Mechanic to import, sort, caption, rename and export my files and Adobe Photoshop CC to convert RAW (Canon CR2 most of the time) files into the required format. The whole process is colour-managed and I do as much as I can in-camera to save myself time when editing. I work on either a MacBook Pro, a MacBook Air or a Mac Mini depending on where I am and what the job is. Anyway, let’s kick off…

pm_preferences

Before I insert a card into the card reader I launch Photo Mechanic. This screen grab shows the “general” preferences for the application including what I want to happen when I load a memory card. I have checked the box “Open as contact sheet(s)” which means that as soon as the card goes in I see the images in a standard window. In the past I often used “show ingest dialogue” but I have found that ingesting every single frame doesn’t suit me and that it slows the whole process down drastically. Typically I only want between 25% and 35% of the images and so I go through them using the “tag” function (cmd T on a Mac or ctrl T on a PC) to identify those that I’m interested in or those which have unique content.

Once I’ve been through that card and tagged the images I want I use the “copy” function (cmd Y on the Mac and ctrl Y on a PC) and copy those tagged files to a new folder. I use a simple formula YYMMDD-jobname-RAW for those files and then repeat this process with every card used on that job. Photo Mechanic can be set to automatically open and update a new contact sheet with the copied files. I always eject the cards without deleting anything just in case there are problems during the process and put those cards to one side to be deleted later.

pm-preview

pm_contact_sheet

The preview and contact sheet windows are extremely easy ways to look at and select pictures. Once I have my first edit done I apply a generic caption using the Photo mechanic stationery pad (cmd I or ctrl I). At this point I’d like to mention two enormously useful features of Photo Mechanic (available on some other applications too).

The first is variables. These are simple ways of automatically adding information to your captions or filenames. Many are derived from the EXIF data applied in the camera. These include time, day and date as well as other shooting data. Some cameras allow you to set copyright information in the camera and others apply GPS location data too. Other variables might include camera serial numbers, original filenames as well as items that you can add yourself from pre-loaded drop-down menus. I have every county in the United Kingdom loaded as well as a large number of towns and cities and I also have some specific locations where I work regularly pre-loaded. By choosing a specific city from one drop-down menu you can use variables to add it to relevant other areas of the IPTC automatically. You can see some examples of variables in the caption below.

pm_stationery_pad

My main caption starts with {city}, {state}. {iptcday0} {iptcmonthname} {iptcyear4} which will then become something like Brighton, East Sussex. 12 December 2013 if I have all of the right information ready to go. If there are more details to add to the generic caption it is easy enough to do those in batches using the stationery pad.

Variables can also be used in the renaming of files.

pm-rename

This requires you to add the IPTC caption before you rename the files because using the {headline} variable automatically includes the headline you have used in the filename. I find this to be very useful and very good for saving time. In practice Photo Mechanic will sequentially rename 100 files in about ten seconds using this method.

The other really useful feature that Photo Mechanic has for helping with captions is code replacement. The idea is similar to variables except you create your won shortcuts. Sports photographers use this a lot and it saves a great deal of time. Imagine a football (that’s soccer to everyone in north America) team with 22 squad players – many of whom have unfamiliar and difficult to spell names. Using code replacement you can preload a text file with the teams before the game using shirt numbers. The England team, for example, would have numbers from EN01 to EN22 with the names of the players set against those numbers. Using code replacement you would type \EN08\ and the software would immediately recognise that as 8 Wayne Rooney or whatever you have set it to say. I use it for political figures so \dcam\ automatically becomes The Rt Hon David Cameron MP. I can add a second part to that if I so wish \pm\ would add Prime Minister.

I also use code replacement for shooting musicians and bands. It is really easy to create a text file with the names of all of the band members and then use the shortcuts to add the relevant people to each frame. You select the shortcuts yourself and the long versions yourself. Once you get the hang of code replacement, it becomes a central part of your workflow.

At this point I’ll often do a second tighter edit. I’ll keep all of the RAW files that I have copied over from the cards but only convert and send the best to the client. For some news jobs that is only 6-10 images and for other editorial assignments anything between a dozen and thirty. Some of the corporate jobs I shoot end up with a couple of hundred files and working on those proves the efficiency of this workflow because it is scaleable and repeatable.

Once I have my RAW (CR2 or RAF) images selected, captioned and renamed it is time to highlight them all and open them in Adobe Camera RAW in Adobe Photoshop. There are a number of great RAW conversion options out there and whether you use Photoshop, Lightroom, Aperture, Capture One or any of the others you need to make sure that the one you use doesn’t strip your carefully added caption information during the RAW conversion process.

acr-window

This is what the Adobe camera RAW window looks like. You can select a number of images from the strip down the left hand side and apply the same adjustments to all of them. I don’t want to run a complete ACR tutorial here but I would like to mention the straighten, sharpen, crop and lens correction adjustments as well worth learning. Of course those are secondary to the basic correction options such as colour temperature and tint, exposure, contrast, highlight and shadows etc. I find that I rarely need to open an image into Photoshop itself simply because all of the things that I’d normally do to a picture can be done right here in Camera Raw. Every few frames I will highlight those that have been corrected but not yet saved and save them. A decent computer with enough RAM will happily save the adjusted RAW files into whatever format you choose in the background whilst you continue to work on the rest. Once I have hit the “save” button on the last files I then click on “done”. Most of the time I am saving files at their default size as high quality Jpegs with some sharpening into the same folder as the RAW files. Photo Mechanic then updates the folder to show the RAW and Jpeg files together (you can separate them if you wish to) with a thumbnail from the newly saved Jpeg.

One of the best improvements between Adobe Camera RAW in Photoshop CS6 and Photoshop CC is an improved and expanded “save” dialogue window. You now have the option to set a target size, target amount of compression and apply a set degree of sharpening. With modern cameras producing pictures of over 60 megabytes and many of my clients wanting their photographs to be considerably smaller than that I am now using the target size more and more. My default setting is 4800 pixels along the longest side and with a maximum compressed file of 3200 kilobytes.

acr-save

Once I have my images all saved I return to Photo Mechanic and copy the Jpeg files into a new folder ready to send to the client. More and more that folder is a Dropbox one and I will give the link to the images to the client. For news jobs I can simply FTP the images (having saved them at a smaller size) and for some commercial clients that means burning the pictures to a DVD or CD. However they are delivered, the images are correctly sized, nicely prepared from the RAW files and properly captioned and renamed. All of this is done quickly and efficiently without damaging any originals.

When the urgency of the edit is over, I copy the files to a RAID drive in my office, to a portable drive that lives in my car and to a third drive which is away from my office ‘just in case’. I might then treat myself to a coffee…

Anyone remember the “old dg28”?

Starting in 1999 I posted over fifty technique samples on my website. These days, hardly a month goes by without a photographer telling me that they read them over and over again and that they learned to not fear using flash by experimenting with some of the ideas that I talked about. Those technique pages used to get some serious traffic!

I’ve been looking back through them in connection with another project that I’m working on and I picked (almost at random) one of the old pieces to post here. It was originally posted in the summer of 2001 and I find it quite interesting that agree with everything I said. I clearly remember the shoot as well; the subject was the same age as me (37 at the time) and he was retraining as a plasterer. I’m now 49 and my career has also changed. Looking at this set of pictures I wonder whether plastering worked out for him. The words are unchanged and all I’ve done is to upload a new version of the picture.

©TSL/Neil Turner. 37 year old retraining as a plasterer  in July 2001.

©TSL/Neil Turner. 37 year old retraining as a plasterer in July 2001.

When most people tai their first steps using lights they try to make the photographs shadowless. The ability to do this is very useful, but sometimes it’s better to place your own shadows exactly where you want them. Some subjects need to be given a distinct treatment.

This portrait of an award winning student was crying out for an unusual image and it was obvious that he would do pretty much anything I asked. The college where he had been studying plastering was a large space divided up into small rooms that the students then practiced their craft in. It was dark and dull coloured with no reflective surfaces so it was pretty much an ideal location for me to work in (apart from the dust).

I quickly spotted a whole series of arches and windows that would serve as a perfect frame to the photograph and set a Lumedyne light up inside the small room.The beauty of working with battery powered kit is that you don’t have to find power points, which were few and far between in the workshop area.

I first tried to shoot with a softbox on the flash unit, but the dull colours and the subjects plain T-shirt made it a pretty boring shot so I decided to shoot without any form of light modifier and removed the softbox in order to get the hard shadow.

The flash exposure was f5.6 at 200 ISO with the softbox in place, but this leapt to f13 with just the metal reflector in place. There was so little available light that everything not lit by the flash was in total darkness. This effect was perfect for the shot. The subject had turned up with few tools and the shot needed a prop or two so we borrowed some plasterers tools and got him to hold them in a way that seemed to relax him. When you are photographing people that are not used to having their picture taken professionally you often need to work as hard at relaxing them as you do in getting the technical bits right. Having some familiar props (teddy bear substitutes) to hand can make all the difference.

I worked hard with this image at getting the composition right by using the arched frame, I tried a couple of other shaped holes too, but this was the best. Getting the shadow in the right place is nothing more or less than trial and error, but using the LCD on the back of a digital SLR helps to shorten that process. I started the shoot working with a 28-70 lens but graduated to a 17-35 pretty quickly. Getting closer to the arch gave me a larger area inside the room to work with and having a six foot tall man, his shadow and some plasterers tools I needed that space.

I think that this photograph helps to demonstrate just how useful adding extra elements into a portrait can be. The props and the shadow help to tell the story as well as making the whole image that little bit more interesting. In the end the picture ran in the newspaper in black and white and the contrast provided by the shadow really helped.

©TSL/Neil Turner. July 2001

©TSL/Neil Turner. July 2001

2013 update and technical footnote:

The camera used was a Canon/Kodak DCS520 with 1.9 megapixels with a Canon 17-35 f2.8L lens. The lighting was a Lumedyne Classic flash system with a 200 w/s pack and a basic head. The DCS520 was great for certain jobs and this kind of lit work suited it down to the ground. The Kodak software was really good and it made it easy to interpolate (upsize) the images by a substantial amount – sometimes as much as 400%.

I used to shoot between 8 and 10 commissions a week and that involved driving an average of 30,000 miles a year. I had an Apple Powerbook G4 and I filed my pictures either using the ISDN line at my flat or using a PCMCIA card with a mobile phone modem built into it. The files that came out of the camera were a native 5.7Mb and generally compressed down to somewhere between 300K and 600K.

I hope to post a few more of these on the blog soon.

Poor old Photographer B

There is a heated discussion about the winner of this year’s Taylor Wessing Portrait prize on a photographers’ forum at the moment. Some people love Spencer Murphy’s picture and other’s don’t get it – which makes it a perfect demonstration that personal taste is a major factor in “liking” an image. One thread of the debate is the winning photographer’s use of large format film and The Guardian having quoted him as saying “I chose to shoot the series on a large format film, to give the images a depth and timelessness that I think would have been hard to achieve on a digital camera.” Hard to achieve? Hard for whom?

All of this prompted me to expand a little on something that is happening in photography right now that frustrates me: To make myself clear – I applaud photographers who find ways to make an overcrowded and homogenised market work for them and I applaud the way that they are using different methods to enable them to “see” better.

The idea is gaining momentum that just because something is shot on film it somehow has greater validity and greater truth. This really angers me.

If Photographer A likes the way that they work with film and that there is a market for that work then Photographer A has found a niche and I’m happy for them. Photographer B on the other hand creates great work without resorting to film but potential clients who have bought into the myth about the validity of film are already starting to question why Photographer B isn’t going with the fashion and using Photographer C who is happy to take the money but doesn’t work better on film. Basically, we are in a situation where the means of production could overtake the end result as the goal of the commission. Nobody wins – especially photographers D-Z.

The place where this is most frightening is in our colleges and universities where the small resurgence of film is being leapt upon by lecturers who are miles out of their depth in the digital world supported by managers who are desperate to validate their investments in silver based facilities and avoid having to spend on up-to-date digital ones. We have a generation of students being equipped for professional life in the 1980s based on the achievements of a tiny number of photographers achieving critical acclaim by “seeing differently” and then talking nonsense about it to a small clique of art lovers who lap up all of this stuff so that they can repeat it at Islington dinner parties and sound as if they know what they are talking about.

I come from a newspaper background where there is a good deal of nostalgia for shooting film. Happily most of us who wish to can indulge in this kind of work as part hobby and part self-expression. Each to their own and vive la difference and so on. We owe it to ourselves and each other to take the utmost care that our professional lives are not going to get hijacked by a notion that film – or “heritage media” as I quite mischievously like to call it – is better. After all, there’s a lot of truth in the old saying “be careful what you wish for.”

For the record I like Spencer Murphy’s work and I don’t blame him for mining the niche that he has helped to create. Portraiture should be about telling the subject’s story and not about how we shot the picture. I’ve been guilty on many occasions of shooting pictures where you notice the “how” before the “who” and the “why”. Photographic portraiture is as difficult as you want to make it. Spencer Murphy suggests that he has made a virtue out of simple by shooting with what is in truth a complex medium. My head hurts…

What kind of photographer are you?

© Neil Turner, August 2013. Evening light from London's Tower Bridge. From my EyeEm feed.

© Neil Turner, August 2013. Evening light from London’s Tower Bridge. From my EyeEm feed.

When you are introduced in a social situation as a ‘photographer’ there is almost always a follow up which will vary from “do you do weddings?” via “what kind of photographer are you?” to “I take a lot of pictures myself”. How you respond to these various questions and comments says a lot about you.

There was a time when I got quite annoyed that so many people automatically equated professional photography with wedding photography and it didn’t help that I wasn’t a huge fan of the work most wedding photographers were doing.

That has literally all changed. Fewer people automatically assume that I must shoot weddings at the same time as the quality of the best wedding photography has gone from quite good to extraordinarily good. It is inexcusable, not to mention counter-productive, to get worked up about people not understanding a job market as complex as photography when the only professionals that the majority have met are high street portrait photographers and wedding photographers.

My annoyance has gone away (that could of course be my age showing through) and been replaced with a desire to educate as many people as I can about what makes a professional photographer different from a person with a nice camera. I’ve had a go at defining professionalism on this blog before so I want to visit my notions of myself as a photographer:

What kind of photographer AM I?

This is an exercise that we should all do no matter what we do for a living and no matter how we have described ourselves in the past. Every website, social media platform and discussion forum that I appear in has some form of description of me but they vary subtly from one to another. For example, on the EyeEm photo sharing site I have been using this;

Middle-aged editorial photographer still obsessed with taking pictures for fun, for a living and for posterity

Whereas on my AboutMe page I use the following;

Middle-aged editorial & corporate photographer, still crazy about pictures after all of these years

And then on LinkedIn – which I regard as the most important and most serious of the social media platforms for work I use a much longer description;

Freelance photographer based in the south of England providing editorial and editorial style photography to the media industries. Features, portraits, case studies and documentary style work for newspaper, magazine, commercial, PR and NGO clients

On the one that matters, I don’t mention my age and I don’t try to be even remotely witty or self-depricating. Horses for courses. Encapsulating who you are and what you do in one line is a lot easier when you have time to think about and when it is written down. I have lost count of the number of people that I’ve met in situations not directly connected to finding work as a photographer who have gone on to provide me with work. Your social media presence, your website or your blog are important shop windows and it is very important to have good and concise biographies available for those who want to know more. It’s important to keep them up-to-date and professional and that is something we all need to work hard on. Responding in person in a social or business setting is a lot tougher unless you give it a great deal of thought and have a few reasonably well rehearsed (without sounding glib or insincere) answers up your sleeve. I say this because it does matter.

So what are the options?

  • You can come up with one or two simple descriptions of what you do that rolls off of the tongue and says exactly what kind of professional you are.
  • There is an option to have a slightly less perfect description that invites further questions to which you have good answers that will lead into a proper conversation rather than you just giving a straight answer to a straight question.
  • It’s very easy to have some rather more enigmatic answers that give hints to what you do for a living but that have the goal of really dragging the other person/people into a detailed analysis of you and your work.
  • Finally you might want to deflect the question altogether – sometimes you meet people who aren’t interested in you and just want to talk about themselves and it is often easier to give them permission to indulge in that. Similarly there are occasions where you meet people who have a camera around their neck and who want to bore you rigid with their questions about the minutiae of photography.

Once you have been in this business for enough years you tend to make snap judgements and use an answer from any one of the four bullet pointed categories above as the situation demands. That isn’t always easy and so my default position is the second option – the imperfect description that invites conversation. The question can be phrased in far too many ways to work out an exact response for each one but my stock response would be something like;

“I make 90% of my living as an editorial and corporate photographer”

That gives them a chance to ask for definitions of editorial and corporate, to ask who my clients are and to ask how I make the other 10% of my income. I guess that there is a hint of ‘enigmatic’ in that answer but it mainly gives me a chance to assess their response and to line up some good descriptions and the odd anecdote. This is basic conversation and we all have conversations all of the time but I’m a very strong believer in responding professionally to enquiries about my profession.

To me, editorial photography is anything used in a newspaper or magazine, on a website or in a video to help to tell or illustrate a story. The pictures should have been shot as a third party where the person paying you doesn’t have a direct relationship with who or what is in the photographs. I also shoot a lot of PR and commercial pictures in an ‘editorial style’ where I use the same styles and techniques of lighting and composition but where I am being paid by someone who have a personal or business relationship with my subject. My corporate work is very similar but isn’t intended for use in an editorial context. The corporate stuff might be for a brochure or an annual report – a blatantly non-editorial context.

You can see that I have spent quite a bit of time thinking about this stuff. It’s important. At a time when the amount of work out there hasn’t increased with the number of people chasing it and when prices are under constant pressure because of supply and demand you have to have some clear ideas and visions about where you want to be, where you are perceived to be and how to marry those two often conflicting views. As time moves on, your own attitudes and positions change as well and you need to be able to give articulate responses to questions because more than ever before everyone you meet is a potential client or knows someone who is.

Because I make 10% of my income without a camera in my hands – something that has come into being in the last five years – I also have to have simple descriptions of what that entails. That, weirdly, is a lot tougher than describing how I make the 90%. Simply put – I teach, write about and consult on editorial and corporate photography. I am at pains to stress that whilst I love having the variety my heart remains with taking pictures and that my value to clients as a teacher, writer and consultant is vastly increased because I’m still a practitioner.

Quite how many social situations allow you to get through the whole script is a whole other blog post. You have to obey the social conventions and be interested in other people too. How easy that is depends on who they are and how engaging they are – exactly what they were thinking about you.

 

Social media … is it working yet?

A little over two years ago I wrote a blog post about social networking where I asked largely rhetorical questions about whether there was a point to it, which platforms were the right ones and whether or not it made any difference. About three weeks ago I wrote on Twitter that I’d spent half a day integrating my social media – getting my Tweets to show up on LinkedIn and getting my photos posted on EyeEm to show up on Facebook and then getting every single platform to react to one another when I wanted them to. Not only did I set all of that up on the desktop and laptop computers but I also did it on the iPad and the iPhone. Boy, am I ever integrated now!

This morning I added a post on a LinkedIn group about explaining to reluctant businesses why they should be using social media:

“The simplest way to explain it to the doubters is to point to the utter stupidity of NOT using social media in the world in which we currently live. You didn’t need it ten years ago and theres’ a chance it might be past it’s best in ten years time but right here, right now it is the method chosen by a massive proportion of the population for making choices, doing research and engaging with business.”

So… is social media working yet? You wouldn’t expect me to give a clear and unequivocal answer to a direct question that I posed myself would you? Of course not – except there is an answer that I have given a few times when talking about this:

“It isn’t not working”.

How do I explain that? I’d be worried if social media was having a negative effect on my business and career but I have been really careful to avoid the stupidity of posting banal, overly-personal or critical observations on any platform unless they were going to have a positive effect – which is almost never. On a few closed Facebook groups I might be a little less guarded and in private messages I might use the odd bit of cussing but on the whole my social media profiles have been kept clean. That has meant very little controversy, relatively few spikes in activity and a lower profile than I might have gained had I been happy to upset a number of people. That’s all OK but why would I imply that all wasn’t well with social media? Well, the hours spent plugging away haven’t been directly rewarded with more business and it would be hard to quantify the actual benefits of getting out there in the worlds of social media. So in the two years since I first blogged about this I have got a lot better at doing it, gained a few jobs here and there and generally promoted myself positively. I’m going to keep on doing it because I genuinely believe that to avoid social media is a very bad thing.

The irony is that this blog is the one thing that I want people to see, read and interact with. That’s my strategy and that’s why I wanted to get the integration going – the other platforms are there to boost the blog and the blog is there to raise my profile. Whether or not that circle is vicious or virtuous is something only others can decide upon.

©Neil Turner, May 2013. First seen on EyeEm - there are so many ways to promote your business these days!

©Neil Turner, May 2013. First seen on EyeEm – there are so many ways to promote your business these days!