London

Eye-Fi card workflow

When I was rounding up 2013 I mentioned that I had a lot of success using an Eye-Fi card to wirelessly transmit pictures from my cameras (Canon EOS5D MkIII and Fujifilm X20) to either my iPhone, iPad or laptop where I can do a quick edit and caption before sending them to clients. Inevitably I got a couple of emails using the “ask me anything” feature of this blog asking me to describe my workflow. It is similar between an EOS5D MkIII and the Fujifilm X20 except that the former has twin card slots (one CF compact flash and one SD secure digital) whereas the latter only has the SD slot. I like to shoot RAW which means that in the X20 I have to do an in-camera RAW conversion to create a Jpeg to send out. I have two cards (shown left) – an Eye-Fi branded 8Gb Pro X2 and a Sandisk branded 4Gb one. In practice, they both do much the same job but the orange Eye-Fi one has more options should you want to work differently. Without further ado, here is how it all works on the Canon…

Getting the the settings on the card, your camera and your phone/tablet/computer right is the key to getting everything working well:

Setting up the Eye-Fi card. When you get the card it should come with an SD card reader and by far the best way to set things up is to use that reader to load the card into a computer. There are lots of options that will appear once you have loaded the supplied “Eye-Fi Centre” application. This workflow is all about working in what the manufacturer calls “direct mode”. I choose to only transfer the files I want to my iPhone and so on the card I have selected “Selective Transfer” via the Eye-Fi Centre application. This means that only images that I have protected in the camera menu get transferred. On the Canon I have assigned the “rate” button to protect images for speed. It is also useful to add a couple of wifi networks and to define which file formats to transfer using the application whilst the card is in the computer because it isn’t possible to alter some settings once the card is in the camera. This whole process takes a few minutes and if you get it right, the whole thing test a lot easier from here on in.
Setting up the camera. In the EOS5D MkIII menu there are three things that I’d recommend you do. The first is to assign the “rate” button to protect selected images. The second is to get the camera to write RAW files to the CF card and medium size Jpegs to the SD (Eye-Fi) card. Finally, you need to enable Eye-Fi transfer from the camera menu. This way you can use the review function with card 2 (the SD slot) and then every time you protect an image written to the Eye-Fi card it will automatically look to transfer that file to the device you have nominated.
The receiving device. I use an iPhone and an iPad and the whole process is eventually controlled by the free app that Eye-Fi make available through the Apple App Store. There are equally useful apps available for Android powered devices and the functionality is pretty much identical. Apart from loading the app the only other thing you have to do is to download and authorise a small change to your wifi settings on your phone which simply installs the settings for the direct mode to work. Once you launch the app you get an opening window which then gives way to the gallery window which in turn tells you what is happening about transfers. Below you can see the card paring screen and the gallery screen.
Editing your pictures. Once you have the image on your phone or tablet you can then use the apps of your choice to edit and caption your image before shifting them on. My personal favourite is Photogene4 which has some good image options such as clarity, contrast, saturation, straighten, crop, sharpen and the ability to add IPTC captions – including defaults such as the EXIF time day and date as well as any pre-loaded captions and copyright information. I find that it’s a good idea to write some generic captions using Apple’s Notes app and then copy and paste them into Photogene4. The app also has the option to upload to a wide range of sharing sites as well as to email and ransomer images to FTP servers – making it really useful for work.
From shooting a frame to having it uploaded to my own FTP server normally takes twenty to thirty seconds if there is a good phone signal and the various uses that I’ve found for this rapid upload range from offering images to people I’ve photographed to providing almost instant pictures for corporate clients to use for their Facebook, Instagram and Twitter feeds at events. This is a very versatile piece of kit and I haven’t even come close to describing everything that it can do. I like the way that this workflow actually does flow and I love the effect that it has had on a couple of clients who really appreciate what it offers them. My first Eye-Fi card was £24.99 including VAT – possibly the best investment that I’ve ever made!

Revisiting my workflow

It is impossible to work digitally without having some sort of workflow. Most are a bit better than adequate, some are good and some are blindingly awful. I think that it is important to have a look at the way you do things every once in a while to make sure that yours is as good as it can be and achieves the four goals of being;

Efficient in terms of both time and memory
Repeatable so that the purely functional bits can be done almost on auto-pilot
Non destructive so that you don’t lose valuable RAW files or save changes to Jpegs shot in camera
Able to be short-cut for jobs where time is even more of an issue

I’ve written about my workflow before and I often teach workshops based on the “photographer’s twelve step plan” – a process with 12 distinct stages from camera to client including backing up and having a coffee! In this blog post I’m simply going to go through my basic workflow with a few hints and tips as I go. I normally use Photo Mechanic to import, sort, caption, rename and export my files and Adobe Photoshop CC to convert RAW (Canon CR2 most of the time) files into the required format. The whole process is colour-managed and I do as much as I can in-camera to save myself time when editing. I work on either a MacBook Pro, a MacBook Air or a Mac Mini depending on where I am and what the job is. Anyway, let’s kick off…

Before I insert a card into the card reader I launch Photo Mechanic. This screen grab shows the “general” preferences for the application including what I want to happen when I load a memory card. I have checked the box “Open as contact sheet(s)” which means that as soon as the card goes in I see the images in a standard window. In the past I often used “show ingest dialogue” but I have found that ingesting every single frame doesn’t suit me and that it slows the whole process down drastically. Typically I only want between 25% and 35% of the images and so I go through them using the “tag” function (cmd T on a Mac or ctrl T on a PC) to identify those that I’m interested in or those which have unique content.

Once I’ve been through that card and tagged the images I want I use the “copy” function (cmd Y on the Mac and ctrl Y on a PC) and copy those tagged files to a new folder. I use a simple formula YYMMDD-jobname-RAW for those files and then repeat this process with every card used on that job. Photo Mechanic can be set to automatically open and update a new contact sheet with the copied files. I always eject the cards without deleting anything just in case there are problems during the process and put those cards to one side to be deleted later.

The preview and contact sheet windows are extremely easy ways to look at and select pictures. Once I have my first edit done I apply a generic caption using the Photo mechanic stationery pad (cmd I or ctrl I). At this point I’d like to mention two enormously useful features of Photo Mechanic (available on some other applications too).

The first is variables. These are simple ways of automatically adding information to your captions or filenames. Many are derived from the EXIF data applied in the camera. These include time, day and date as well as other shooting data. Some cameras allow you to set copyright information in the camera and others apply GPS location data too. Other variables might include camera serial numbers, original filenames as well as items that you can add yourself from pre-loaded drop-down menus. I have every county in the United Kingdom loaded as well as a large number of towns and cities and I also have some specific locations where I work regularly pre-loaded. By choosing a specific city from one drop-down menu you can use variables to add it to relevant other areas of the IPTC automatically. You can see some examples of variables in the caption below.

pm_stationery_pad

My main caption starts with {city}, {state}. {iptcday0} {iptcmonthname} {iptcyear4} which will then become something like Brighton, East Sussex. 12 December 2013 if I have all of the right information ready to go. If there are more details to add to the generic caption it is easy enough to do those in batches using the stationery pad.

Variables can also be used in the renaming of files.

This requires you to add the IPTC caption before you rename the files because using the {headline} variable automatically includes the headline you have used in the filename. I find this to be very useful and very good for saving time. In practice Photo Mechanic will sequentially rename 100 files in about ten seconds using this method.

The other really useful feature that Photo Mechanic has for helping with captions is code replacement. The idea is similar to variables except you create your won shortcuts. Sports photographers use this a lot and it saves a great deal of time. Imagine a football (that’s soccer to everyone in north America) team with 22 squad players – many of whom have unfamiliar and difficult to spell names. Using code replacement you can preload a text file with the teams before the game using shirt numbers. The England team, for example, would have numbers from EN01 to EN22 with the names of the players set against those numbers. Using code replacement you would type \EN08\ and the software would immediately recognise that as 8 Wayne Rooney or whatever you have set it to say. I use it for political figures so \dcam\ automatically becomes The Rt Hon David Cameron MP. I can add a second part to that if I so wish \pm\ would add Prime Minister.

I also use code replacement for shooting musicians and bands. It is really easy to create a text file with the names of all of the band members and then use the shortcuts to add the relevant people to each frame. You select the shortcuts yourself and the long versions yourself. Once you get the hang of code replacement, it becomes a central part of your workflow.

At this point I’ll often do a second tighter edit. I’ll keep all of the RAW files that I have copied over from the cards but only convert and send the best to the client. For some news jobs that is only 6-10 images and for other editorial assignments anything between a dozen and thirty. Some of the corporate jobs I shoot end up with a couple of hundred files and working on those proves the efficiency of this workflow because it is scaleable and repeatable.

Once I have my RAW (CR2 or RAF) images selected, captioned and renamed it is time to highlight them all and open them in Adobe Camera RAW in Adobe Photoshop. There are a number of great RAW conversion options out there and whether you use Photoshop, Lightroom, Aperture, Capture One or any of the others you need to make sure that the one you use doesn’t strip your carefully added caption information during the RAW conversion process.

This is what the Adobe camera RAW window looks like. You can select a number of images from the strip down the left hand side and apply the same adjustments to all of them. I don’t want to run a complete ACR tutorial here but I would like to mention the straighten, sharpen, crop and lens correction adjustments as well worth learning. Of course those are secondary to the basic correction options such as colour temperature and tint, exposure, contrast, highlight and shadows etc. I find that I rarely need to open an image into Photoshop itself simply because all of the things that I’d normally do to a picture can be done right here in Camera Raw. Every few frames I will highlight those that have been corrected but not yet saved and save them. A decent computer with enough RAM will happily save the adjusted RAW files into whatever format you choose in the background whilst you continue to work on the rest. Once I have hit the “save” button on the last files I then click on “done”. Most of the time I am saving files at their default size as high quality Jpegs with some sharpening into the same folder as the RAW files. Photo Mechanic then updates the folder to show the RAW and Jpeg files together (you can separate them if you wish to) with a thumbnail from the newly saved Jpeg.

One of the best improvements between Adobe Camera RAW in Photoshop CS6 and Photoshop CC is an improved and expanded “save” dialogue window. You now have the option to set a target size, target amount of compression and apply a set degree of sharpening. With modern cameras producing pictures of over 60 megabytes and many of my clients wanting their photographs to be considerably smaller than that I am now using the target size more and more. My default setting is 4800 pixels along the longest side and with a maximum compressed file of 3200 kilobytes.

Once I have my images all saved I return to Photo Mechanic and copy the Jpeg files into a new folder ready to send to the client. More and more that folder is a Dropbox one and I will give the link to the images to the client. For news jobs I can simply FTP the images (having saved them at a smaller size) and for some commercial clients that means burning the pictures to a DVD or CD. However they are delivered, the images are correctly sized, nicely prepared from the RAW files and properly captioned and renamed. All of this is done quickly and efficiently without damaging any originals.

When the urgency of the edit is over, I copy the files to a RAID drive in my office, to a portable drive that lives in my car and to a third drive which is away from my office ‘just in case’. I might then treat myself to a coffee…

Updating my folio and painting the Forth Bridge

In the UK we have a saying that describes a never-ending task “painting the Forth Bridge”. The idea is simple; once the painters have finished painting the bridge, it’s time to start back at the other end which has been weathering for a number of years by then. Keeping your own portfolio up-to-date is a similar task. There are so many ways to present your work and none of them are perfect and so I keep tinkering with content, layout and even the technology. Five years ago it was Flash and then basic HTML code and then a bit of Javascript and now it is a combination of everything except Flash. My idea is that I want to be able to update easily and regularly without having to format and code stuff. Preparing the images is done using a couple of Photoshop Actions and then the images themselves are inserted into a “slider” which is set to play automatically but which can be stopped and images can be picked out for a closer inspection.

I would be very interested in any views and opinions that anyone has about the site and the way it works. It isn’t an exact science but I think that I’m getting closer to understanding how it all works. Of course photographers are their own worst editors and I suspect that the content will annoy many of you. Whatever you think, let me have it.

The bridge is freshly painted, I’m having a day or two off and then I’m going to start again. One of these days I might even change the colour…

A very old favourite portrait

I don’t know if it happens to you when you are looking for something specific but I often search for images and, quite by accident, find something I wasn’t looking for and then that sends me off on a trip down memory lane. I’ve certainly blogged quite a few times in the past about images that meant something to me – either personally or professionally. This portrait of former General Secretary of the Trades Union Congress, John Monks (now Baron Monks of Blackley) was taken in his office at the TUC during an interview with the Times Educational Supplement about his appointment to the Government’s Learning and Skills Council in October 2000.

©Neil Turner/TSL, October 2000. John Monks, TUC General Secretary.

The reason that I like this picture is that when I shot it I was delighted to have turned a complete disaster of a shoot into a really nice image. The interview wasn’t going well and the room had a huge picture window which Mr Monks insisted was behind him. The room had dark walls, very dark furniture and no matter how hard I tried the pictures weren’t coming together. I had moved the light (I was working with a single Lumedyne battery powered pack and head with a 70cm shoot through umbrella) to the left of the interviewer and the picture was still boring. There was a decent reflection of the subject in the highly polished table but balancing the lift between the ambient coming through the window and the flash in the room was proving tricky. You need to remember that in those days we were shooting on 1.9 megapixel Kodak DCS520 cameras with tiny LCD screens and you could only get a basic idea of lighting balance.

I was limited where I could place the flash because at that time I was still using Wein optical triggers and the lights in the room had a fault which made them flicker – enough to trigger the flash every second or so. That meant reverting to the emergency back-up synch lead and all of the range restrictions that it placed on where the cable could reach and how it ran around the room.

Gradually I kept changing the shutter speed to allow more and more ambient light into the exposure. I had started at 1/125th of a second at f5.6 on 200 ISO and by the time I got to 1/15th of a second the ambient light really started to kick in and the light reflecting off of the blue tiles and glass in the courtyard outside his window magically took over and eliminated virtually all traces of the gloom and dark wood in the room. I managed to turn the main light off in the room without causing too much trouble – I had to do it because the ambient light inside the room was starting to have an effect on the exposure.

A colourless portrait of a greying man in a dull room sprang into life and I started to relax. This was one of the last frames, shot just as the interview was winding up and it was at 1/8th of a second with the camera resting on the table to try to make sure that there was as little shake as possible. I shot almost all of the interview on a Canon 70-200 f2.8L with a few frames on a Canon 28-70 f2.8L and my old 17-35 f2.8L. Apart from having overcome some difficulties to shoot the portrait, I genuinely loved the colours and I loved the placement of his spectacles. This is a gentle crop that got rid of anything that didn’t add to the overall feel and it quickly became a favourite for a few of the right reasons and many of the wrong ones. That means that it is a good picture and possibly worthy of a place in my portfolio back then but that I was too pleased with my own input to judge that properly!

Sometimes when you shoot pictures through an interview it all goes well and you listen to what’s being said because you are so relaxed. If the pictures are going badly you pick up on the mood of the interview but don’t really hear the conversation. This was definitely a case of the latter. I had no real idea that the interview had been a tough one!

Cleaning glass

©Neil Turner, August 2013, Bournemouth.

I was looking through a few pictures from this summer this morning when I decided to post this picture just because I liked it. The young man in the photograph is a nephew who has just started his own window cleaning business in the Bournemouth area using filtered water and a long pole instead of ladders, squeegees and chamois leathers. I hope that it takes off and I hope that he gets around to putting this on his website. It was taken with my Fujifilm X20 when I was working at the kitchen table on some pictures that I needed to get to a client and the X20 was the camera that I had to hand.

One thought this morning led, as they inevitably do, to another when I read a posting on a Facebook group by a photographer who has never cleaned their own lenses or their own digital camera chips. Cleaning lenses is too easy to go to the bother of driving to a service centre and parting with money. Obviously if you are at a major sporting event and Canon or Nikon are there you’d be a fool to not take up their offers of free cleaning and checks but beyond that you should learn to do it yourself. I say that as someone who never uses filters on a day-to-day basis as protection and as someone whose home is over 100 miles way from the nearest Canon approved service centre. I also say it as someone who used to be a staff photographer based in London with an employer who picked up the tab for pretty much everything and got quite lazy there for a while! I tend to use the Eclipse solution designed for camera chips along with either a very old quality cotton handkerchief or a soft cloth designed for spectacles. Once I’ve done the glass I usually give the outside of the lens a quick wipe down too – there’s no sense in having dirty gear.

Cleaning camera chips is a whole other matter. Getting it done professionally every once-in-a-while makes sense but at up to £50 + VAT per camera I don’t want to get my chips cleaned as often as I want to get my windows at home done. Of course the “self-cleaning” mechanisms built into today’s cameras really help. In the past it was common to get sizeable amounts of dust on the chip which needed to be removed. These days most of the loose stuff goes away with one or two cycles of the built-in cleaning option. Much of the rest can be loosened or removed using a decent air blower (the rubber bulb type) and if all else fails you can buy the right chemicals and sensor swabs to do a thorough job. If I get an offer of a free clean or I’m having a camera serviced then I always get the chip cleaned too. Canon build in a small sticky strip to catch and keep the dust shaken loose by the piezo-electric motors that do the automatic cleaning every time you turn the camera on and off. The service centre replaces that strip when you take your kit in for an overhaul or repair and it is useful to bear in mind that the strip is only truly effective if a) you have the camera with the baseplate pointing to the ground when the cleaning is in progress and b) the strip gets changed regularly.

Because of the distance I live away from the major repair and service centres I find myself cleaning camera chips using the Eclipse solution every couple of months. It definitely has an effect because I then have to re-calibrate the white balance shifts on the cameras. The end result is that I save a bit of money, a lot of time travelling to and from the service centre and an awful lot of time in post-production not having to remove dust spots. When I travel for work I always take some cleaning kit. I was in India a few years ago now and the dust in my ‘weather sealed’ EOS1D MkII cameras had to be removed on an almost daily basis. I’d hate to think how bad it would have been after a week there without having the kit to do my own cleaning.

It doesn’t have to stop with lenses and chips either. Laptop screens, computer monitors and keyboards are all easy to keep looking their best if you take ten minutes to do so. I used to throw my Domke F-series camera bags into the washing machine (which is how my beautiful grey F1X ended up salmon pink thanks to a stray pair of red socks) and these days I get the vacuum cleaner into my camera bags a couple of times a year.

Smash Up!

The caption that goes with these photos simply says “Badminton England takes to the streets to celebrate ‘Smash Up!’ a new way to play in schools, featuring music and text message breaks.” The client , Badminton England, asked me to go along and get a range of stills at a video shoot which would be the basis for a campaign to promote “Smash Up!” The idea was simple: take a few of the best young badminton players in the country to a skate park in east London and get them to hang out, play a few rallies and generally have fun.

This presents a couple of challenges that a lot of working photographers would be familiar with:

Fitting shooting stills around a video crew who have limited time and a lot to do
Taking pictures that can be used for promotional materials and not just interesting and creative ones

Experience really helps here but so do people skills and it took me a few minutes to work out who was who and what my best options were. There were a lot of skateboarders and BMX riders at the park and they were dressed much the same as the very young video crew. The folks from Badminton England were a bit easier to spot and my plan quickly evolved into one of keeping out of the way when they were shooting the wider video shots and then to get stuck back into the general image grabbing when the video guys were reviewing their work or setting up their next shots.

Very near the beginning of the morning they were shooting some sequences with two of the young badminton stars and three cameras and so I needed to be out of the way. Next to the skatepark is a railway arch with some decent graffiti and so I went with one of the other players and a BMX rider with my lights to see what we could get.

©Neil Turner, August 2013. Young badminton champion and BMX rider in the railway arches.

And this is one of the frames selected by Badmiton England to be released with the video. Reasonably simply lit with a 24″ x32″ soft box on an Elinchrom Ranger Quadra from the right hand side of the picture, the player stands as if she is about to receive a serve whilst the BMX rider who was lit by a second Elinchrom Ranger Quadra with no diffusion messed around in the background. We shot versions of this with both of them in action but this was the better shot for the purposes of publicity. There was almost no ambient light in the tunnel and so the whole shot is lit by the the two flash heads (running from a single pack). The camera was a Canon EOS5D MkII with a 16-35 f2.8L lens at 1/125th of a second f9 on 200 ISO.

© Neil Turner, August 2013. Rally taking place next to the skatepark bowl.

Most of the morning was spent shooting action as it happened – either staged by the video crew or as it really happened. It was a case of hanging around with three cameras each with a different lens (16-35, 24-70 and 70-200 f2.8L series Canon lenses) and making pictures. The whole shoot was around two hours and I sent the client just over 90 pictures – 70 of which were these grabbed shots and the other 20+ were staged and lit images.

© Neil Turner. August 2013. Messing about at the end of the shoot.

As fun shoots go, this was right up there. A client happy for me to shoot what I wanted and a video crew who understood that we both had a job to do under interesting conditions and with a very strict time limit. The campaign goes live very soon and I hope that badminton gets the boost in young players that it deserves.

images 34,59 or 78

Five years of freelancing

It’s quite hard to believe that I’m celebrating five years of freelancing this week. I hinted at it when I wrote about anniversaries a couple of weeks ago and I thought that it might be a good time to think about how things have gone and how things are going.

The first thing that comes to mind is that I still adore being a photographer. I hope that anyone who has read any of my blog posts since 1999 would have worked that out for themselves but I wanted to get that in first just in case anyone is in any doubt.

The second thing is that the timing of my move into self-employment couldn’t possibly have been worse: the economic meltdown in much of the developed world was pretty much at its zenith in September 2008 and I’m pretty sure that life would have been considerably easier had I left the staff job a couple of years earlier. That’s life.

Thirdly I want to mention the way that our industry works. Every photographer, picture editor and buyer of photography will tell you about a golden era. I really think that no such thing actually existed. That’s not quite right; I think that the invention of photography spurred a “silver” era which is still in progress and that there may have been a few golden spikes in that time. The industry has been in a constant state of change for well over a hundred years and it will continue to react to social and technological changes as long as the need for imagery exists.

So how has the last five years actually been for me? Ups and downs, feast and famine, peaks and troughs are all phrases that readily come to mind. One week I might work one day and the next I have four or even five days work. Sometimes it’s all editorial and others it’s all corporate. I’ve calculated that I’ve made 88% of my income taking pictures and the other 12% either writing about photography, teaching it or doing some consultancy work. I’ve learned the importance of having a portfolio ready to go and I have recently spent a lot of time getting my online presence to work smarter for me.

I suspect that none of the above is new to you and that none of it comes as a surprise. To be honest, I am pretty content with my new life and the only things I actually miss about being a staff photographer are:

I now have to buy my own car and camera gear
I have to do my own paperwork
I’m no longer an integral part of a big team.

The variety of assignments has been great, the travel has been interesting and getting to spend a lot more time at home has been wonderful. My hair has lightened to an even lighter grey but that is probably more to do with age than stress and I now have to wear glasses a bit more often than I did but that’s probably due to my age as well.

I’m not the only one who has made the move from staff to freelance and I’m certainly not the only one who did so due to newspapers and magazines reorganising and doing away with staffers. There was a discussion a few days ago about the pros and cons of being freelance and the general consensus was that it suits some people more than it suits others. I miss the team, I miss shooting every single day and I’d love to have someone there to buy me some new gear but apart from that I’m looking forward with child-like excitement about what comes next.

Neil Turner Photographer, the Facebook page

What kind of photographer are you?

© Neil Turner, August 2013. Evening light from London's Tower Bridge. From my EyeEm feed.

When you are introduced in a social situation as a ‘photographer’ there is almost always a follow up which will vary from “do you do weddings?” via “what kind of photographer are you?” to “I take a lot of pictures myself”. How you respond to these various questions and comments says a lot about you.

There was a time when I got quite annoyed that so many people automatically equated professional photography with wedding photography and it didn’t help that I wasn’t a huge fan of the work most wedding photographers were doing.

That has literally all changed. Fewer people automatically assume that I must shoot weddings at the same time as the quality of the best wedding photography has gone from quite good to extraordinarily good. It is inexcusable, not to mention counter-productive, to get worked up about people not understanding a job market as complex as photography when the only professionals that the majority have met are high street portrait photographers and wedding photographers.

My annoyance has gone away (that could of course be my age showing through) and been replaced with a desire to educate as many people as I can about what makes a professional photographer different from a person with a nice camera. I’ve had a go at defining professionalism on this blog before so I want to visit my notions of myself as a photographer:

What kind of photographer AM I?

This is an exercise that we should all do no matter what we do for a living and no matter how we have described ourselves in the past. Every website, social media platform and discussion forum that I appear in has some form of description of me but they vary subtly from one to another. For example, on the EyeEm photo sharing site I have been using this;

Middle-aged editorial photographer still obsessed with taking pictures for fun, for a living and for posterity

Whereas on my AboutMe page I use the following;

Middle-aged editorial & corporate photographer, still crazy about pictures after all of these years

And then on LinkedIn – which I regard as the most important and most serious of the social media platforms for work I use a much longer description;

Freelance photographer based in the south of England providing editorial and editorial style photography to the media industries. Features, portraits, case studies and documentary style work for newspaper, magazine, commercial, PR and NGO clients

On the one that matters, I don’t mention my age and I don’t try to be even remotely witty or self-depricating. Horses for courses. Encapsulating who you are and what you do in one line is a lot easier when you have time to think about and when it is written down. I have lost count of the number of people that I’ve met in situations not directly connected to finding work as a photographer who have gone on to provide me with work. Your social media presence, your website or your blog are important shop windows and it is very important to have good and concise biographies available for those who want to know more. It’s important to keep them up-to-date and professional and that is something we all need to work hard on. Responding in person in a social or business setting is a lot tougher unless you give it a great deal of thought and have a few reasonably well rehearsed (without sounding glib or insincere) answers up your sleeve. I say this because it does matter.

So what are the options?

You can come up with one or two simple descriptions of what you do that rolls off of the tongue and says exactly what kind of professional you are.
There is an option to have a slightly less perfect description that invites further questions to which you have good answers that will lead into a proper conversation rather than you just giving a straight answer to a straight question.
It’s very easy to have some rather more enigmatic answers that give hints to what you do for a living but that have the goal of really dragging the other person/people into a detailed analysis of you and your work.
Finally you might want to deflect the question altogether – sometimes you meet people who aren’t interested in you and just want to talk about themselves and it is often easier to give them permission to indulge in that. Similarly there are occasions where you meet people who have a camera around their neck and who want to bore you rigid with their questions about the minutiae of photography.

Once you have been in this business for enough years you tend to make snap judgements and use an answer from any one of the four bullet pointed categories above as the situation demands. That isn’t always easy and so my default position is the second option – the imperfect description that invites conversation. The question can be phrased in far too many ways to work out an exact response for each one but my stock response would be something like;

“I make 90% of my living as an editorial and corporate photographer”

That gives them a chance to ask for definitions of editorial and corporate, to ask who my clients are and to ask how I make the other 10% of my income. I guess that there is a hint of ‘enigmatic’ in that answer but it mainly gives me a chance to assess their response and to line up some good descriptions and the odd anecdote. This is basic conversation and we all have conversations all of the time but I’m a very strong believer in responding professionally to enquiries about my profession.

To me, editorial photography is anything used in a newspaper or magazine, on a website or in a video to help to tell or illustrate a story. The pictures should have been shot as a third party where the person paying you doesn’t have a direct relationship with who or what is in the photographs. I also shoot a lot of PR and commercial pictures in an ‘editorial style’ where I use the same styles and techniques of lighting and composition but where I am being paid by someone who have a personal or business relationship with my subject. My corporate work is very similar but isn’t intended for use in an editorial context. The corporate stuff might be for a brochure or an annual report – a blatantly non-editorial context.

You can see that I have spent quite a bit of time thinking about this stuff. It’s important. At a time when the amount of work out there hasn’t increased with the number of people chasing it and when prices are under constant pressure because of supply and demand you have to have some clear ideas and visions about where you want to be, where you are perceived to be and how to marry those two often conflicting views. As time moves on, your own attitudes and positions change as well and you need to be able to give articulate responses to questions because more than ever before everyone you meet is a potential client or knows someone who is.

Because I make 10% of my income without a camera in my hands – something that has come into being in the last five years – I also have to have simple descriptions of what that entails. That, weirdly, is a lot tougher than describing how I make the 90%. Simply put – I teach, write about and consult on editorial and corporate photography. I am at pains to stress that whilst I love having the variety my heart remains with taking pictures and that my value to clients as a teacher, writer and consultant is vastly increased because I’m still a practitioner.

Quite how many social situations allow you to get through the whole script is a whole other blog post. You have to obey the social conventions and be interested in other people too. How easy that is depends on who they are and how engaging they are – exactly what they were thinking about you.

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