photography

Poor old Photographer B

There is a heated discussion about the winner of this year’s Taylor Wessing Portrait prize on a photographers’ forum at the moment. Some people love Spencer Murphy’s picture and other’s don’t get it – which makes it a perfect demonstration that personal taste is a major factor in “liking” an image. One thread of the debate is the winning photographer’s use of large format film and The Guardian having quoted him as saying “I chose to shoot the series on a large format film, to give the images a depth and timelessness that I think would have been hard to achieve on a digital camera.” Hard to achieve? Hard for whom?

All of this prompted me to expand a little on something that is happening in photography right now that frustrates me: To make myself clear – I applaud photographers who find ways to make an overcrowded and homogenised market work for them and I applaud the way that they are using different methods to enable them to “see” better.

The idea is gaining momentum that just because something is shot on film it somehow has greater validity and greater truth. This really angers me.

If Photographer A likes the way that they work with film and that there is a market for that work then Photographer A has found a niche and I’m happy for them. Photographer B on the other hand creates great work without resorting to film but potential clients who have bought into the myth about the validity of film are already starting to question why Photographer B isn’t going with the fashion and using Photographer C who is happy to take the money but doesn’t work better on film. Basically, we are in a situation where the means of production could overtake the end result as the goal of the commission. Nobody wins – especially photographers D-Z.

The place where this is most frightening is in our colleges and universities where the small resurgence of film is being leapt upon by lecturers who are miles out of their depth in the digital world supported by managers who are desperate to validate their investments in silver based facilities and avoid having to spend on up-to-date digital ones. We have a generation of students being equipped for professional life in the 1980s based on the achievements of a tiny number of photographers achieving critical acclaim by “seeing differently” and then talking nonsense about it to a small clique of art lovers who lap up all of this stuff so that they can repeat it at Islington dinner parties and sound as if they know what they are talking about.

I come from a newspaper background where there is a good deal of nostalgia for shooting film. Happily most of us who wish to can indulge in this kind of work as part hobby and part self-expression. Each to their own and vive la difference and so on. We owe it to ourselves and each other to take the utmost care that our professional lives are not going to get hijacked by a notion that film – or “heritage media” as I quite mischievously like to call it – is better. After all, there’s a lot of truth in the old saying “be careful what you wish for.”

For the record I like Spencer Murphy’s work and I don’t blame him for mining the niche that he has helped to create. Portraiture should be about telling the subject’s story and not about how we shot the picture. I’ve been guilty on many occasions of shooting pictures where you notice the “how” before the “who” and the “why”. Photographic portraiture is as difficult as you want to make it. Spencer Murphy suggests that he has made a virtue out of simple by shooting with what is in truth a complex medium. My head hurts…

What kind of photographer are you?
© Neil Turner, August 2013. Evening light from London's Tower Bridge. From my EyeEm feed.

© Neil Turner, August 2013. Evening light from London’s Tower Bridge. From my EyeEm feed.

When you are introduced in a social situation as a ‘photographer’ there is almost always a follow up which will vary from “do you do weddings?” via “what kind of photographer are you?” to “I take a lot of pictures myself”. How you respond to these various questions and comments says a lot about you.

There was a time when I got quite annoyed that so many people automatically equated professional photography with wedding photography and it didn’t help that I wasn’t a huge fan of the work most wedding photographers were doing.

That has literally all changed. Fewer people automatically assume that I must shoot weddings at the same time as the quality of the best wedding photography has gone from quite good to extraordinarily good. It is inexcusable, not to mention counter-productive, to get worked up about people not understanding a job market as complex as photography when the only professionals that the majority have met are high street portrait photographers and wedding photographers.

My annoyance has gone away (that could of course be my age showing through) and been replaced with a desire to educate as many people as I can about what makes a professional photographer different from a person with a nice camera. I’ve had a go at defining professionalism on this blog before so I want to visit my notions of myself as a photographer:

What kind of photographer AM I?

This is an exercise that we should all do no matter what we do for a living and no matter how we have described ourselves in the past. Every website, social media platform and discussion forum that I appear in has some form of description of me but they vary subtly from one to another. For example, on the EyeEm photo sharing site I have been using this;

Middle-aged editorial photographer still obsessed with taking pictures for fun, for a living and for posterity

Whereas on my AboutMe page I use the following;

Middle-aged editorial & corporate photographer, still crazy about pictures after all of these years

And then on LinkedIn – which I regard as the most important and most serious of the social media platforms for work I use a much longer description;

Freelance photographer based in the south of England providing editorial and editorial style photography to the media industries. Features, portraits, case studies and documentary style work for newspaper, magazine, commercial, PR and NGO clients

On the one that matters, I don’t mention my age and I don’t try to be even remotely witty or self-depricating. Horses for courses. Encapsulating who you are and what you do in one line is a lot easier when you have time to think about and when it is written down. I have lost count of the number of people that I’ve met in situations not directly connected to finding work as a photographer who have gone on to provide me with work. Your social media presence, your website or your blog are important shop windows and it is very important to have good and concise biographies available for those who want to know more. It’s important to keep them up-to-date and professional and that is something we all need to work hard on. Responding in person in a social or business setting is a lot tougher unless you give it a great deal of thought and have a few reasonably well rehearsed (without sounding glib or insincere) answers up your sleeve. I say this because it does matter.

So what are the options?

  • You can come up with one or two simple descriptions of what you do that rolls off of the tongue and says exactly what kind of professional you are.
  • There is an option to have a slightly less perfect description that invites further questions to which you have good answers that will lead into a proper conversation rather than you just giving a straight answer to a straight question.
  • It’s very easy to have some rather more enigmatic answers that give hints to what you do for a living but that have the goal of really dragging the other person/people into a detailed analysis of you and your work.
  • Finally you might want to deflect the question altogether – sometimes you meet people who aren’t interested in you and just want to talk about themselves and it is often easier to give them permission to indulge in that. Similarly there are occasions where you meet people who have a camera around their neck and who want to bore you rigid with their questions about the minutiae of photography.

Once you have been in this business for enough years you tend to make snap judgements and use an answer from any one of the four bullet pointed categories above as the situation demands. That isn’t always easy and so my default position is the second option – the imperfect description that invites conversation. The question can be phrased in far too many ways to work out an exact response for each one but my stock response would be something like;

“I make 90% of my living as an editorial and corporate photographer”

That gives them a chance to ask for definitions of editorial and corporate, to ask who my clients are and to ask how I make the other 10% of my income. I guess that there is a hint of ‘enigmatic’ in that answer but it mainly gives me a chance to assess their response and to line up some good descriptions and the odd anecdote. This is basic conversation and we all have conversations all of the time but I’m a very strong believer in responding professionally to enquiries about my profession.

To me, editorial photography is anything used in a newspaper or magazine, on a website or in a video to help to tell or illustrate a story. The pictures should have been shot as a third party where the person paying you doesn’t have a direct relationship with who or what is in the photographs. I also shoot a lot of PR and commercial pictures in an ‘editorial style’ where I use the same styles and techniques of lighting and composition but where I am being paid by someone who have a personal or business relationship with my subject. My corporate work is very similar but isn’t intended for use in an editorial context. The corporate stuff might be for a brochure or an annual report – a blatantly non-editorial context.

You can see that I have spent quite a bit of time thinking about this stuff. It’s important. At a time when the amount of work out there hasn’t increased with the number of people chasing it and when prices are under constant pressure because of supply and demand you have to have some clear ideas and visions about where you want to be, where you are perceived to be and how to marry those two often conflicting views. As time moves on, your own attitudes and positions change as well and you need to be able to give articulate responses to questions because more than ever before everyone you meet is a potential client or knows someone who is.

Because I make 10% of my income without a camera in my hands – something that has come into being in the last five years – I also have to have simple descriptions of what that entails. That, weirdly, is a lot tougher than describing how I make the 90%. Simply put – I teach, write about and consult on editorial and corporate photography. I am at pains to stress that whilst I love having the variety my heart remains with taking pictures and that my value to clients as a teacher, writer and consultant is vastly increased because I’m still a practitioner.

Quite how many social situations allow you to get through the whole script is a whole other blog post. You have to obey the social conventions and be interested in other people too. How easy that is depends on who they are and how engaging they are – exactly what they were thinking about you.

 

Social media … is it working yet?

A little over two years ago I wrote a blog post about social networking where I asked largely rhetorical questions about whether there was a point to it, which platforms were the right ones and whether or not it made any difference. About three weeks ago I wrote on Twitter that I’d spent half a day integrating my social media – getting my Tweets to show up on LinkedIn and getting my photos posted on EyeEm to show up on Facebook and then getting every single platform to react to one another when I wanted them to. Not only did I set all of that up on the desktop and laptop computers but I also did it on the iPad and the iPhone. Boy, am I ever integrated now!

This morning I added a post on a LinkedIn group about explaining to reluctant businesses why they should be using social media:

“The simplest way to explain it to the doubters is to point to the utter stupidity of NOT using social media in the world in which we currently live. You didn’t need it ten years ago and theres’ a chance it might be past it’s best in ten years time but right here, right now it is the method chosen by a massive proportion of the population for making choices, doing research and engaging with business.”

So… is social media working yet? You wouldn’t expect me to give a clear and unequivocal answer to a direct question that I posed myself would you? Of course not – except there is an answer that I have given a few times when talking about this:

“It isn’t not working”.

How do I explain that? I’d be worried if social media was having a negative effect on my business and career but I have been really careful to avoid the stupidity of posting banal, overly-personal or critical observations on any platform unless they were going to have a positive effect – which is almost never. On a few closed Facebook groups I might be a little less guarded and in private messages I might use the odd bit of cussing but on the whole my social media profiles have been kept clean. That has meant very little controversy, relatively few spikes in activity and a lower profile than I might have gained had I been happy to upset a number of people. That’s all OK but why would I imply that all wasn’t well with social media? Well, the hours spent plugging away haven’t been directly rewarded with more business and it would be hard to quantify the actual benefits of getting out there in the worlds of social media. So in the two years since I first blogged about this I have got a lot better at doing it, gained a few jobs here and there and generally promoted myself positively. I’m going to keep on doing it because I genuinely believe that to avoid social media is a very bad thing.

The irony is that this blog is the one thing that I want people to see, read and interact with. That’s my strategy and that’s why I wanted to get the integration going – the other platforms are there to boost the blog and the blog is there to raise my profile. Whether or not that circle is vicious or virtuous is something only others can decide upon.

©Neil Turner, May 2013. First seen on EyeEm - there are so many ways to promote your business these days!

©Neil Turner, May 2013. First seen on EyeEm – there are so many ways to promote your business these days!

Customers Vs Clients
© Neil Turner, July 2013. Fisherman's Walk, Bournemouth.

© Neil Turner, July 2013. Fisherman’s Walk, Bournemouth.

Today is my first proper day back at work since a long overdue holiday. I will write a little more about our time away when I do a further Fujifilm x20 update but in the mean time I am writing a few new lesson plans for my next bout of teaching. The first one that I decided to tackle was about business or, more specifically, the business of editorial and corporate photography. Every single colleague who works in these areas handles their business lives differently but there are a few basic truths that are there for everyone.

What is the difference between a customer and a client?

It’s subtle but it’s important to be able to differentiate between the two, no matter what business you are in. A customer is someone who buys your wares or services. When you go into Tescos or Wal Mart (depending where in the world you are) you pick up a few items, stick them into a basket and pay for them before leaving. You are one of a few thousand people who will do much the same thing in that store on that day. You are, or were, a customer. As a professional photographer I might pick up the odd customer but I don’t have a shop and I don’t get much “passing traffic”.

What I need is clients. A client works with you on a regular basis and there is a definable business relationship between you. They do far more than dropping a print or a JPEG file into a basket. There are, obviously, business models in the photography industry that work exactly that way but it would be tough and rather less than fulfilling if I were to think of the people who pay me merely as ‘customers’. A client needs to nurtured, convinced that they are buying the right services and looked after. I might have twenty clients at any given time and everyone who I deal with is a potential client and not just a customer.

In the field of photography that I love working in long-term symbiotic relationships are what I need. I am happy to say that I first worked with one of my current clients in 1987 and that my next three assignments are all for clients I have had for at least four years. I have a few jobs booked between now and Christmas that have become annual fixtures in the diary and that is a great feeling: clients who come back time-after-time. It’s funny though because whilst shooting a job for a new client a couple of weeks ago I acquired a customer. A corporate executive that I was shooting a portrait of wants to buy a print from the session. I don’t think that he will ever become a client (although I’d love to have his company as one) but he makes a rather useful customer.

So, what is the difference between a customer and a client? Let’s try this;

A customer is someone with whom you trade whereas a client is someone with whom you work.

If you have a definition that would be better in the context of editorial and corporate photography, I’d be very happy to hear it

Big soft light on the cheap

This technique example was originally posted on the ‘pre-blog’ in January 2009

A lot of portrait photography is done with large soft boxes or large umbrellas. The point there being that large light sources give a certain type of soft light that is reasonably flattering, nicely even and pretty good to work with. Bouncing a flash off of a big white wall gives a very similar effect to a large soft box which makes a big pale wall on location a very useful thing.

eaton-054

©Neil Turner, November 2008. Bournemouth, Dorset.

Shooting this portrait of a couple who met and fell in love in later life gave me a few challenges. The picture editor wanted them to be photographed on the beach in my home town of Bournemouth but the weather forecast for the late November morning wasn’t too promising. Having spoken to the couple we decided to head for a location which offered us plenty of parking right near the beach front as well as wide open expanses of sand. The plan was to shoot on the beach and head for one of the local cafes if the rain came. The same stretch of beach also has some covered seating areas, which were to prove very useful.

We started off shooting on the sand but moved pretty quickly under the covered area that you can see to the left. It was out of the wind and out of the rain that was looking likely. The theme for the picture was to be mildly romantic and the strong arch was likely to be useful.

I was shooting with a Canon EOS 50D and 16-35, 24-70 and 70-200 f2.8 L lenses. The lighting was a Lumedyne 200 watt/second pack and Signature head triggered with a pair of Pocket Wizards. The back wall of the covered area was painted with a very pale cream/lemon colour so I decided to bounce the flash off of it.

I mentioned above that the effect is similar to a large soft box and the area of wall illuminated by the flash was about four square metres (a little over ten square feet) which is a big soft light by anyone’s standard.

Looking at the brilliant LCD on the back of the camera after a couple of test shots, it was obvious that the colour of the wall was a little more yellow than was apparent to the naked eye. I shot a frame with a piece of white paper in the man’s hand so that I could do a custom white balance. The net effect of this was to send the daylight behind them and any areas lit by the ambient a little blue – not an unpleasant effect.It was clear that they were enjoying being photographed and were happy to indulge my usual technique of playing around with lenses, compositions, exposures and lighting positions.

I was trying to shoot with a wide lens under the cover and the shot that you see above was taken with my 16-35 f2.8L right at the 16mm end. I usually try to shoot at 200 ISO and the meter reading for the sand and sea behind the couple was 1/125th of a second at f5.6. I altered the output on the flash to give me f5.6 on the couple and changed the shutter speed to 1/180th to marginally underexpose the background. The available light reading on the couple would have been 1/30th at f5.6 so they were lit exclusively by the flash. I shot a lot of different images with similar compositions before changing over to a 70-200 f2.8L IS lens.

I moved my subjects so that they were leaning in the entrance just as the light outside was getting a bit better. By the time I shot the image below the shutter speed was up to 1/250th of a second but not really underexposing at all.

©Neil Turner

©Neil Turner, November 2008. Bournemouth, Dorset.

The ambient light was starting to affect the man’s head and you can see that he has a gentle blue highlight on top of his head. The light balance was just right for about two or three minutes before the ambient became brighter and I had to increase the power on the flash to maintain the balance.

After a few dozen frames we moved back onto the beach where we shot several more ideas. The magazine eventually ran a picture shot on the beach as the day turned brighter and it came towards midday. In the two pictures shown above I am looking almost due south where the midday sun would be. The second picture was taken only 45 minutes before noon and so the reasonably heavy cloud was a real help to make this picture work.

The whole shoot took a little over an hour and the edit took about the same amount of time before I sent the magazine around forty pictures.

Anniversaries
©TSL. July 2004. Nine years ago this week Canon delivered my first EOS1D MkII. I shot for the first time with it on a job where staff were using acupuncture in a Sussex school to help boys with their behaviour.

©TSL. July 2004. Nine years ago this week Canon delivered my first EOS1D MkII. I shot for the first time with it on a job where staff were using acupuncture in a Sussex school to help boys with their behaviour.

I woke up this morning to the headline news that it was Nelson Mandela’s 95th birthday. It is also my next-door-neighbour’s 50th birthday and my nephew’s partner is having her birthday celebration this evening as well. I started to think about things that had happened on (or near) this day over time in my life and I came up with a few:

  • 18th July 2012: I was working as a member of the Photo Operations team at the London 2012 Olympic and Paralympic games. I have written before about just how exciting, tiring, inspiring and memorable it was but with the first anniversary athletics event about to happen those memories are coming back as strongly as ever.
  • 18th July 2011: I was coming to the end of the very first cycle of the NCTJ Photojournalism course that I help to teach at Up To Speed in Bournemouth whilst shooting a wide range of both editorial and corporate commissions. That was also an exciting time but for very different reasons.
  • 18th July 2010: I was shooting mostly corporate photography and things were starting to go quiet for the summer months. Really quiet as it turned out.
  • 18th July 2008: I was still employed as a staff photographer at TSL and I spent the day shooting a lovely set of pictures at a school in Hertfordshire that had spent a small fortune making their new building and the grounds as environmentally friendly as possible. I was still unaware that two weeks later I’d be called into a meeting with the Editor and the HR Director to be told that they were making me redundant.
  • 18th July 2003: I had been using my Canon ESO1D cameras for over a year and I was in love. The CRW file format was something of a revaluation and I really enjoyed using it.
  • 18th July 1999: http://www.dg28.com had just been born – I started to publish samples of my work and a few bits of technique advice on my own website for the first time.
  • 18th July 1997: I was starting to experiment with borrowed and rented digital cameras before getting my own DCS520 in late October 1998.
  • 18th July 1995: A month previously I got my own scanner (Kodak RFS2035) and Mac laptop (Powerbook 160c) with Photoshop (v2.5) and began the long journey to digitisation
  • 18th July 1994: Having become a staff photographer at The Times Supplements in January 1994 I had just swapped from shooting with Nikon F4s to Canon EOS1n cameras.
  • 18th July 1993: Life was fun, fast and decidedly unpredictable. One day I would be shooting for a newspaper and the next it was a glossy magazine. On the third day it might be a PR job and you could lay money down that every week would be different from the last. I was shooting with a mixture of Nikon F4, F801 and FM2 cameras as well as having Leica M6s. Some days it would be black and white and some days it would be colour transparency. Some days I’d be using lights and others required nothing more than a fast lens.
  • 18th July 1983: I was working for Jessops when they only had five shops, offered great deals and great service and everyone knew the Jessop family. I was using Olympus OM1n cameras at the time and had acquired an awesome 35mm f2 Zuiko lens.

My career has (so far) failed to stand still for more than a couple of years. Technology changes, my employment status changes and I change. All of that adds up to excitement and that triggers a feeling of keeping it fresh. My style constantly evolves and the client base also evolves. A lot of my colleagues spend a lot of time bemoaning the disappearance of the ‘good old days’ and I am also prone to a bit of nostalgia but we are where we are and just under five years ago I wrote this line:

“It’s an exciting time to be a photographer with new challenges being presented every month and I am on record as saying that I am a very lucky man to be doing what I do.”

Today I’m shooting a nice mixture of editorial and corporate work as well as doing some teaching, writing and consultancy. I spend a lot more time on the beach and I’m constantly looking forward to the next exciting development… whatever that turns out to be!

The Press Photographer’s Year

ppy_2013_grab

I always have a look at who has won various competitions and I’m always interested to see what the judges go for. Most competitions leave me a little cold but The Press Photographer’s Year is different. Well thought out categories, independently judged (I have to say that, I’ve been on the Jury twice myself) and backed by The BPPA I have always been part jealous and part proud of the winners. Jealous because I never seem to win anything and proud because I can call most of the winners my colleagues and friends

Press photography has a tough time in the UK. It’s undervalued by the publishers and misunderstood by a lot of the public. This year’s batch of winning and selected images will go on show at The Royal National Theatre next Saturday the 6th of July for seven weeks where it will be seen by a huge number of people who wouldn’t necessarily go to a photography exhibition. Please take some time to look at the winners’ slide show on The PPY website and please try to make some time to go to the exhibition and see for yourself just how good the work that these guys produce on a daily basis is.

So, congratulations to Adrian Dennis of AFP, Jack Hill of The Times and all of the other winners and thank you to Diageo for supporting this great project. Maybe next year I’ll actually enter!

Fujifilm X20 – a summary of my thoughts
©Neil Turner, May 2013. Mudeford Spit, Dorset

©Neil Turner, May 2013. Mudeford Spit, Dorset

Just over five weeks after taking delivery of my Fujifilm X20 I’m sitting here trying to gather my thoughts and opinions about this intriguing little camera. It is far from perfect and it doesn’t fulfil all of the requirements that I thought that I had when I bought it. In several areas its performance is below par and working with the RAW files is not as easy as it could or should be. All of that having been said, it has become my constant companion almost everywhere I go and I still find myself adoring using it.

Put simply, there’s something about this camera that you’d struggle to put your finger on but that makes taking pictures with it an absolute pleasure. A couple of weeks ago I posted my first update about the X20 and my experiences using it. I tried to summarise the good and the bad points of the camera. You probably won’t be surprised to find out that my opinions have barely changed:

  • The video is still a pain to use and a bigger pain to import and edit.
  • The high ISO performance is still no better than any other camera with a small chip – awful.
  • The RAW file format .raf is not particularly easy to work with and the screen resolution previews in Adobe Camera RAW are worse than slow to generate.
  • The battery life has graduated to awful from appalling now that I have the menus set up better. I have twice got through two batteries in a single day.
  • The build quality of the battery clip is still suspect.

In fact I could have just cut and paste what I wrote back in April with the slight change that the battery life is marginally less awful than first thought. So those are the negatives. What about the positives? You’ll probably have guessed that they have barely changed either. Colours, tonal range, handling and the sheer joy of using it are all very positive comments that I made before and would support still.

©Neil Turner, May 2013. Mudeford Spit, Dorset

©Neil Turner, May 2013. Mudeford Spit, Dorset

I guess that I will never make it as a camera reviewer. The thought of shooting test charts and ISO range comparisons fill me with dread. In a digital world where figures and absolute measurements are the lifeblood of so many websites you should definitely go to DPReview if you want the numbers laid out and explained.

As someone who owns and uses some of the finest DSLR cameras ever made on a daily basis I want something very different from my compact ‘walkabout’ camera. I make the vast majority of my income from taking pictures and I make the rest from teaching, writing and consulting about photography. For me to want to go out and just take pictures for the joy of it, the camera has to be fun to use. And it is on that simple point that Fujifilm are getting it so completely right with their x-series range. The X100 was a great start and the X10 was a brilliant companion. Since then we’ve had the X Pro1, the XE1, X100s and this X20 to enjoy. The single factor that unites all of these cameras is the pleasure you can take from using them when you spend so much time using other (better?) cameras.

That brings me to the next point. There’s no way that I’d use the X20 instead of a Canon EOS5D MkII or MkIII for a normal assignment but on my own time, taking pictures for pleasure and for the family the Fujifilm X20 is wonderful. It will be beaten at some point and it remains true that it isn’t the best compact  in terms of image quality, speed, flexibility or any of a dozen other quantifiable factors. I propose to introduce a new scale based on the likelihood that you’ll actually bother to take the camera out and use it willingly and with a smile on your face. On that measure, and that measure alone, the Fujifilm gets a perfect ten. Right now, I’m off to the shops to get my morning paper; on foot and with my X20 over my shoulder…

©Neil Turner, May 2013. Stourhead, Somerset.

©Neil Turner, May 2013. Stourhead, Somerset.

Final footnote… I was disappointed with the built-in flash and so I decided to buy a small hot-shoe unit to supplement it. I found that one online retailer was selling the Fujifilm EF20 flash that was designed for the X series cameras at under £90.00 and so I bought it. Not a bad investment; I’ve used it quite a bit and it makes a lot of sense to have it because it fits into a pocket without too much difficulty and even has a limited bounce facility. I’ll try to post something cool shot with it soon.